LeaseHawk Blog

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Latest Posts

People

Apartment Call Centers – Weighing the Pros and Cons

Leasing offices are bursting with activity from property tours, the phone ringing constantly, and residents coming in with requests. It is nearly impossible to answer every call that comes in. Consider these pros and cons before hiring a call center or answering service to help your properties.

July 15, 2019
Marketing

Lead Scoring 101: How to Prioritize Follow-Up Activity

Learn the basics of lead scoring! You’ll be surprised at how a simple lead score for each of your phone calls can unlock a wealth of knowledge to reveal your most effective ad sources and organize your leasing team’s follow-up activities.

July 12, 2019
People

The Mystery Shop is History

For decades, mystery shops have been the go-to method for measuring employee performance. But, do they really give you the concrete data needed to help determine training, hiring and termination needs? Learn new methodologies to measure how effective your employees are at leasing apartments.

July 9, 2019
Tech

How AI is Changing the Leasing Experience

In this guest post written by Mike Mueller, LeaseHawk CEO and Multifamily Industry Innovator, you’ll be challenged to rethink the way you lease apartments by learning how to embrace technology—particularly AI—and how it can make an impact on your bottom line.

June 24, 2019
Events

Everything We Learned About AI at Apartmentalize

With over 85 sessions and 550 cutting-edge suppliers, there was a lot to soak in at this year’s Apartmentalize Conference in Denver, Colorado. And just in case you couldn’t make it, we’ve summarized (almost) everything we learned about the event’s hottest topic: Artificial Intelligence (AI).

July 8, 2019
Marketing

3 Reasons Why Phone Leads Are Your Best Leads

The leads calling your properties are most likely to be the most qualified. Learn three reasons why it's important to not only optimize for better website lead generation, but for getting your prospects to pick up the phone too.

May 24, 2019
Tech

Tech Trends in Renting: AI-Powered Leasing Assistants

Discover two common types of conversational assistants powered by AI (Artificial Intelligence) and how they can help improve your current leasing experience.

May 22, 2019
Tech

Apartment Tech That’s Heating Up This Summer

It’s summer time and people are on the move and looking for apartment homes. However, apartment tech is not taking a vacation this summer—in fact, it’s raining down on the multifamily industry. Learn how you can work smarter, not harder with technology made for multifamily this summer.

May 15, 2019
Events

Discover Tech to Help You Close Leases at Apartmentalize

The 2019 Apartmentalize Conference and Exposition powered by the National Apartment Association (NAA) is almost here! Discover three tech-inspired sessions you should definitely attend this year.

June 6, 2019
Tech

3 Ways to Better Qualify Your Rental Leads

Leasing teams need the means to hone in and concentrate on the most qualified prospects. Learn three ways they can leverage technology to gain greater transparency into who is calling and their leasing intent.

May 1, 2019
Marketing

Closing Techniques for Your Apartment Leasing Team

How you interact with prospects can be the determining factor on whether you close a lease or not. Particularly in the multifamily industry, future residents desire a sense of community and involvement from their leasing professionals. Improve your selling strategy with these key industry tips.

April 30, 2019
Tech

3 AI Solutions That Can Maximize Marketing and Leasing Success

Learn how management companies can increase their ROI with AI solutions to drive cost efficiencies and improve leasing success with three AI (Artificial Intelligence) solutions.

April 16, 2019
Events

3 Tech Talks Empowering Women in Multifamily

LeaseHawk was honored to be a part of the first annual Multifamily Leadership Women’s Summit 2019. More than sixty multifamily professionals were hosted at LeaseHawk Headquarters for an afternoon of networking and three mini-sessions focused on technology for the multifamily industry.

March 25, 2019
People

How Many Touches Does It Take to Close a Lease?

It’s rare for a prospect to sign a lease after just one interaction with your property, which means follow up from your leasing agents is key. It takes an average of four to six outbound communications for every inbound communication to close a lease.

April 4, 2019
Tech

3 Property Management Analytics You Need to Know

You collect and track data surrounding your properties’ renter retention rates, affordability, vacant days and revenue growth. But are you as familiar with your sites’ marketing metrics? Not knowing these three analytics could be costing you big time.

April 4, 2019
People

Build a Leasing Agent Telephone Script that Converts

7 things to consider when writing a multifamily phone script.

February 15, 2019
Marketing

Top 4 Multifamily Marketing Challenges

Learn how to combat missed calls, low appointment conversion, and advertising inefficiencies. Don’t let these hurdles keep you from reaching your leasing goals.

February 15, 2019
Marketing

6 Tips to Increase Traffic to Your Apartment Community

In a competitive multifamily housing market, every advantage counts when it comes to driving traffic to your apartment community. These six suggestions can entice prospective tenants into calling your community and scheduling a tour.

January 17, 2019
News

9 Multifamily Industry Trends in 2019

In an increasingly competitive field, with disruptors like Airbnb in the periphery, it’s important to know the trends to watch in multifamily housing. Here’s a look at the top nine expected to make a major impact soon.

January 17, 2019
News

A Year In Multifamily: 2018 In Review and Look Ahead

At LeaseHawk, we listen to the voice of your customer—literally! See a snapshot of how the industry performed in 2018 with overall statistics on Telephone Performance Analysis (TPA) and much more. Plus, get a look ahead on what to expect from LeaseHawk in 2019 with tips to help your properties.

February 7, 2019
Events

3 Tech Trends We Learned at OPTECH

If you didn't get a chance to attend the 2018 NMHC OPTECH Conference & Exposition, don't fear! We've compiled three of the top tech trends discussed at the conference that are sure to affect the future of multifamily.

November 20, 2018
Tech

4 Ways to Upgrade Your Property Management System

With our proprietary technology and sophisticated reporting, LeaseHawk allows you to get more out of your existing Property Management System.

January 16, 2019
Events

Top Tips for Attending the 2018 OPTECH Conference & Exposition

The NMHC OPTECH Conference and Exposition, November 14 – 16, is one of the industry’s leading multifamily conferences. With these tips and must-do activities, be prepared for an insightful and informative conference.

November 7, 2018
Events

LeaseHawk at OPTECH: How Fast Is Your Leasing Team?

Join LeaseHawk at the Marketplace Stage during the 2018 NMHC OPTECH Conference & Exposition. Presenting: How Fast Is Your Leasing Team? LeaseHawk Knows. Learn three practices to measure your leasing team’s communication performance, as well as see our latest business intelligence developments.

November 1, 2018
Tech

Your Guide to Understanding Artificial Intelligence

A technical guide for discovering the constantly evolving world of AI (Artificial Intelligence) and how the technology is used to advance business performance for the multifamily industry and beyond.

October 25, 2018
News

AI-Powered Lead Scoring for Multifamily

Learn how LeaseHawk’s AI-powered lead scoring solution can help properties make better marketing decisions and close more leases.

November 5, 2018
Tech

5 Insights from Top-Performing Multifamily Owners

Harnessing these five technological advancements can elevate your multifamily business, with tools like virtual reality, SMS messaging and AI giving you an edge.

October 29, 2018
Tech

Technological Advancements in the Multifamily Industry

Technological advancements and other developments are constantly changing the multifamily leasing industry. LeaseHawk CEO, Mike Mueller, shares insights into the next big opportunities.

October 23, 2018
Tech

Four Multifamily Technology Solutions that Are Changing the Way Leasing Agents Do Business

Leverage these essential tools & technology solutions to help your leasing agents stay ahead of the curve in the multifamily industry.

September 24, 2018
Marketing

Your Season-by-Season Apartment Marketing Guide

Apartment marketing tips and messaging strategies for the spring, summer, fall, and winter seasons. Maximize your sales year-round with this guide.

October 8, 2018
Tech

Improve Leasing Communication Performance with HawkEye BI

It’s a challenge keeping up with communication expectations. Zillow reports that 73% of Millennials expect a reply from a leasing office within a day or less—with many expecting a reply within a few hours. Start improving your communication performance by asking these three simple questions.

September 24, 2018
People

How Your Multifamily Software Can Help You Make Better Staffing Decisions

Analyze and score employee phone call performance with LeaseHawk's Telephone Performance Analysis. Set benchmarks against the multifamily industry average.

September 26, 2018
Tech

Teaching Moment: Using Software to Help Leasing Agents Improve

Learn more about the tools & technology Peak Campus used to drastically improve employee performance within their student housing properties.

September 4, 2018
Marketing

How to Implement Apartment Call Tracking Without Affecting Your SEO

Learn how to maintain your website's search engine optimization (SEO) while using call tracking with dynamic number insertion (DNI). Make your call tracking and SEO efforts work in harmony.

August 16, 2018
Tech

5 Ways Artificial Intelligence Will Transform the Apartment Industry

Could artificial intelligence help manage your multifamily properties? Here are five ways artificial intelligence could transform your properties in years to come.

August 9, 2018
Events

Disruption Is Knocking: Reshaping the Future of Multifamily

Learn who is predicted to disrupt the multifamily industry, how they plan to battle for your renters, and how you can embrace them into your business from Mike Mueller's ground-breaking keynote session at the 2017 Multifamily Leadership Summit.

August 2, 2018
Marketing

Multifamily Leasing Tips: Understanding Your Gen Z Audience

Fasten your seat belts and get ready to welcome Generation Z to your multifamily marketing plan and customer service efforts. Learn how to use authentic marketing, and technology to attract and retain the newest generation of renters to your properties.

August 9, 2018
Marketing

Track Calls to Leases in 3 Easy Steps

Quick, which ad sources generate the most calls to your multifamily property? What about prospects? Leases? If you don’t know, you could be wasting money on advertising that isn’t paying off. Here’s 3 easy steps you can use to track calls to leases!

August 9, 2018
Events

LeaseHawk at Apartmentalize: Learn How to Analyze Your Leasing Data

LeaseHawk is proud to be a participating Learning Zone speaker at the 2018 Apartmentalize Conference & Exposition powered by NAA. Add "Gathering, Analyzing and Harnessing Data in the Leasing Process," on Fri., June 15 @ 1:45 p.m. (Booth 3131, Stage A) to your agenda!

June 5, 2018
Events

3 Must-Do’s at Apartmentalize Powered By NAA

Heading to Apartmentalize powered by NAA? The line-up for 2018 includes attendance of nearly 10,000 multifamily professionals and VIP keynote speakers including Mike Rowe and Alex Rodriguez. Make your four-day experience at Apartmentalize stress-free with these three must-do’s for your agenda.

June 28, 2018
News

Introducing HawkEye™ Business Intelligence

Powered by LeaseHawk, HawkEye Business Intelligence is the industry's most powerful tool for measuring the effectiveness of your marketing and employee performance. It opens the visibility needed for decision-makers to audit their marketing and employee performance to maximize lease conversion.

October 29, 2018
Tech

Automation Is Changing the Game for Multifamily

Automated assistants offer a modern approach to the traditional call center for apartment hunters. They pleasantly interact with prospective renters and can answer any questions after hours or when staff is unavailable. Learn 3 ways automated assistants are making properties more productive.

February 11, 2019
Events

2017 NMHC OPTECH Conference & Exposition

LeaseHawk joined more than 1,700 apartment executives and technology partners at the 2017 National Multifamily Housing Council (NMHC) OPTECH Conference & Exposition in Las Vegas, Nevada. Learn 3 key takeaways from the event that are bound to be big trends for multifamily.

April 13, 2018
People

Why LeaseHawk is the Coolest Tech Company in Arizona

The Phoenix metro area is home to some big tech names. Companies like Yelp, GoDaddy, and DoubleDutch all have taken root here in the desert. With hundreds of technology start-ups and even more tech jobs on the market—you may have asked yourself, “What’s the coolest tech company in Arizona?”

April 13, 2018
Marketing

The 5 Rules of SMS Texting

Over 81% of American adults use their phone to send SMS (Short Message Service) text messages, making it the #1 mobile phone activity. So, why aren’t apartment professionals tapping into this highly-used activity for business?

August 7, 2018
Tech

How AI is Changing the Leasing Experience

In this guest post written by Mike Mueller, LeaseHawk CEO and Multifamily Industry Innovator, you’ll be challenged to rethink the way you lease apartments by learning how to embrace technology—particularly AI—and how it can make an impact on your bottom line.

January 29, 2018
Tech

Tech Trends in Renting: AI-Powered Leasing Assistants

Discover two common types of conversational assistants powered by AI (Artificial Intelligence) and how they can help improve your current leasing experience.

January 29, 2018
Tech

Apartment Tech That’s Heating Up This Summer

It’s summer time and people are on the move and looking for apartment homes. However, apartment tech is not taking a vacation this summer—in fact, it’s raining down on the multifamily industry. Learn how you can work smarter, not harder with technology made for multifamily this summer.

January 29, 2018
Tech

3 Ways to Better Qualify Your Rental Leads

Leasing teams need the means to hone in and concentrate on the most qualified prospects. Learn three ways they can leverage technology to gain greater transparency into who is calling and their leasing intent.

January 29, 2018
Tech

3 AI Solutions That Can Maximize Marketing and Leasing Success

Learn how management companies can increase their ROI with AI solutions to drive cost efficiencies and improve leasing success with three AI (Artificial Intelligence) solutions.

January 29, 2018
Tech

3 Property Management Analytics You Need to Know

You collect and track data surrounding your properties’ renter retention rates, affordability, vacant days and revenue growth. But are you as familiar with your sites’ marketing metrics? Not knowing these three analytics could be costing you big time.

January 29, 2018
Tech

4 Ways to Upgrade Your Property Management System

With our proprietary technology and sophisticated reporting, LeaseHawk allows you to get more out of your existing Property Management System.

January 29, 2018
Tech

Your Guide to Understanding Artificial Intelligence

A technical guide for discovering the constantly evolving world of AI (Artificial Intelligence) and how the technology is used to advance business performance for the multifamily industry and beyond.

January 29, 2018
Tech

5 Insights from Top-Performing Multifamily Owners

Harnessing these five technological advancements can elevate your multifamily business, with tools like virtual reality, SMS messaging and AI giving you an edge.

January 29, 2018
Tech

Technological Advancements in the Multifamily Industry

Technological advancements and other developments are constantly changing the multifamily leasing industry. LeaseHawk CEO, Mike Mueller, shares insights into the next big opportunities.

January 29, 2018
Tech

Four Multifamily Technology Solutions that Are Changing the Way Leasing Agents Do Business

Leverage these essential tools & technology solutions to help your leasing agents stay ahead of the curve in the multifamily industry.

January 29, 2018
Tech

Improve Leasing Communication Performance with HawkEye BI

It’s a challenge keeping up with communication expectations. Zillow reports that 73% of Millennials expect a reply from a leasing office within a day or less—with many expecting a reply within a few hours. Start improving your communication performance by asking these three simple questions.

January 29, 2018
Tech

Teaching Moment: Using Software to Help Leasing Agents Improve

Learn more about the tools & technology Peak Campus used to drastically improve employee performance within their student housing properties.

January 29, 2018
Tech

5 Ways Artificial Intelligence Will Transform the Apartment Industry

Could artificial intelligence help manage your multifamily properties? Here are five ways artificial intelligence could transform your properties in years to come.

January 29, 2018
Tech

Automation Is Changing the Game for Multifamily

Automated assistants offer a modern approach to the traditional call center for apartment hunters. They pleasantly interact with prospective renters and can answer any questions after hours or when staff is unavailable. Learn 3 ways automated assistants are making properties more productive.

January 29, 2018
Marketing

Lead Scoring 101: How to Prioritize Follow-Up Activity

Learn the basics of lead scoring! You’ll be surprised at how a simple lead score for each of your phone calls can unlock a wealth of knowledge to reveal your most effective ad sources and organize your leasing team’s follow-up activities.

August 16, 2018
Marketing

3 Reasons Why Phone Leads Are Your Best Leads

The leads calling your properties are most likely to be the most qualified. Learn three reasons why it's important to not only optimize for better website lead generation, but for getting your prospects to pick up the phone too.

August 16, 2018
Marketing

Closing Techniques for Your Apartment Leasing Team

How you interact with prospects can be the determining factor on whether you close a lease or not. Particularly in the multifamily industry, future residents desire a sense of community and involvement from their leasing professionals. Improve your selling strategy with these key industry tips.

August 16, 2018
Marketing

Top 4 Multifamily Marketing Challenges

Learn how to combat missed calls, low appointment conversion, and advertising inefficiencies. Don’t let these hurdles keep you from reaching your leasing goals.

August 16, 2018
Marketing

6 Tips to Increase Traffic to Your Apartment Community

In a competitive multifamily housing market, every advantage counts when it comes to driving traffic to your apartment community. These six suggestions can entice prospective tenants into calling your community and scheduling a tour.

August 16, 2018
Marketing

Your Season-by-Season Apartment Marketing Guide

Apartment marketing tips and messaging strategies for the spring, summer, fall, and winter seasons. Maximize your sales year-round with this guide.

August 16, 2018
Marketing

How to Implement Apartment Call Tracking Without Affecting Your SEO

Learn how to maintain your website's search engine optimization (SEO) while using call tracking with dynamic number insertion (DNI). Make your call tracking and SEO efforts work in harmony.

August 16, 2018
Marketing

Multifamily Leasing Tips: Understanding Your Gen Z Audience

Fasten your seat belts and get ready to welcome Generation Z to your multifamily marketing plan and customer service efforts. Learn how to use authentic marketing, and technology to attract and retain the newest generation of renters to your properties.

August 16, 2018
Marketing

Track Calls to Leases in 3 Easy Steps

Quick, which ad sources generate the most calls to your multifamily property? What about prospects? Leases? If you don’t know, you could be wasting money on advertising that isn’t paying off. Here’s 3 easy steps you can use to track calls to leases!

August 16, 2018
Marketing

The 5 Rules of SMS Texting

Over 81% of American adults use their phone to send SMS (Short Message Service) text messages, making it the #1 mobile phone activity. So, why aren’t apartment professionals tapping into this highly-used activity for business?

August 16, 2018
Events

Everything We Learned About AI at Apartmentalize

With over 85 sessions and 550 cutting-edge suppliers, there was a lot to soak in at this year’s Apartmentalize Conference in Denver, Colorado. And just in case you couldn’t make it, we’ve summarized (almost) everything we learned about the event’s hottest topic: Artificial Intelligence (AI).

January 29, 2018
Events

Discover Tech to Help You Close Leases at Apartmentalize

The 2019 Apartmentalize Conference and Exposition powered by the National Apartment Association (NAA) is almost here! Discover three tech-inspired sessions you should definitely attend this year.

January 29, 2018
Events

3 Tech Talks Empowering Women in Multifamily

LeaseHawk was honored to be a part of the first annual Multifamily Leadership Women’s Summit 2019. More than sixty multifamily professionals were hosted at LeaseHawk Headquarters for an afternoon of networking and three mini-sessions focused on technology for the multifamily industry.

January 29, 2018
Events

3 Tech Trends We Learned at OPTECH

If you didn't get a chance to attend the 2018 NMHC OPTECH Conference & Exposition, don't fear! We've compiled three of the top tech trends discussed at the conference that are sure to affect the future of multifamily.

January 29, 2018
Events

Top Tips for Attending the 2018 OPTECH Conference & Exposition

The NMHC OPTECH Conference and Exposition, November 14 – 16, is one of the industry’s leading multifamily conferences. With these tips and must-do activities, be prepared for an insightful and informative conference.

January 29, 2018
Events

LeaseHawk at OPTECH: How Fast Is Your Leasing Team?

Join LeaseHawk at the Marketplace Stage during the 2018 NMHC OPTECH Conference & Exposition. Presenting: How Fast Is Your Leasing Team? LeaseHawk Knows. Learn three practices to measure your leasing team’s communication performance, as well as see our latest business intelligence developments.

January 29, 2018
Events

Disruption Is Knocking: Reshaping the Future of Multifamily

Learn who is predicted to disrupt the multifamily industry, how they plan to battle for your renters, and how you can embrace them into your business from Mike Mueller's ground-breaking keynote session at the 2017 Multifamily Leadership Summit.

January 29, 2018
Events

LeaseHawk at Apartmentalize: Learn How to Analyze Your Leasing Data

LeaseHawk is proud to be a participating Learning Zone speaker at the 2018 Apartmentalize Conference & Exposition powered by NAA. Add "Gathering, Analyzing and Harnessing Data in the Leasing Process," on Fri., June 15 @ 1:45 p.m. (Booth 3131, Stage A) to your agenda!

January 29, 2018
Events

3 Must-Do’s at Apartmentalize Powered By NAA

Heading to Apartmentalize powered by NAA? The line-up for 2018 includes attendance of nearly 10,000 multifamily professionals and VIP keynote speakers including Mike Rowe and Alex Rodriguez. Make your four-day experience at Apartmentalize stress-free with these three must-do’s for your agenda.

January 29, 2018
Events

2017 NMHC OPTECH Conference & Exposition

LeaseHawk joined more than 1,700 apartment executives and technology partners at the 2017 National Multifamily Housing Council (NMHC) OPTECH Conference & Exposition in Las Vegas, Nevada. Learn 3 key takeaways from the event that are bound to be big trends for multifamily.

January 29, 2018
People

Apartment Call Centers – Weighing the Pros and Cons

Leasing offices are bursting with activity from property tours, the phone ringing constantly, and residents coming in with requests. It is nearly impossible to answer every call that comes in. Consider these pros and cons before hiring a call center or answering service to help your properties.

January 29, 2018
People

The Mystery Shop is History

For decades, mystery shops have been the go-to method for measuring employee performance. But, do they really give you the concrete data needed to help determine training, hiring and termination needs? Learn new methodologies to measure how effective your employees are at leasing apartments.

January 29, 2018
People

How Many Touches Does It Take to Close a Lease?

It’s rare for a prospect to sign a lease after just one interaction with your property, which means follow up from your leasing agents is key. It takes an average of four to six outbound communications for every inbound communication to close a lease.

January 29, 2018
People

Build a Leasing Agent Telephone Script that Converts

7 things to consider when writing a multifamily phone script.

January 29, 2018
People

How Your Multifamily Software Can Help You Make Better Staffing Decisions

Analyze and score employee phone call performance with LeaseHawk's Telephone Performance Analysis. Set benchmarks against the multifamily industry average.

January 29, 2018
People

Why LeaseHawk is the Coolest Tech Company in Arizona

The Phoenix metro area is home to some big tech names. Companies like Yelp, GoDaddy, and DoubleDutch all have taken root here in the desert. With hundreds of technology start-ups and even more tech jobs on the market—you may have asked yourself, “What’s the coolest tech company in Arizona?”

January 29, 2018
News

9 Multifamily Industry Trends in 2019

In an increasingly competitive field, with disruptors like Airbnb in the periphery, it’s important to know the trends to watch in multifamily housing. Here’s a look at the top nine expected to make a major impact soon.

January 29, 2018
News

A Year In Multifamily: 2018 In Review and Look Ahead

At LeaseHawk, we listen to the voice of your customer—literally! See a snapshot of how the industry performed in 2018 with overall statistics on Telephone Performance Analysis (TPA) and much more. Plus, get a look ahead on what to expect from LeaseHawk in 2019 with tips to help your properties.

January 29, 2018
News

AI-Powered Lead Scoring for Multifamily

Learn how LeaseHawk’s AI-powered lead scoring solution can help properties make better marketing decisions and close more leases.

January 29, 2018
News

Introducing HawkEye™ Business Intelligence

Powered by LeaseHawk, HawkEye Business Intelligence is the industry's most powerful tool for measuring the effectiveness of your marketing and employee performance. It opens the visibility needed for decision-makers to audit their marketing and employee performance to maximize lease conversion.

January 29, 2018

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