Apartment Marketing Ideas for Winter

Keep your leasing spirits high during the slower winter season.
October 24, 2019
Marketing

Winter is on the way!

With winter comes the holidays and that is usually a slower time for prospects to hunt for apartments.

So, how can you attract these prospects and fill vacancies during this slower season?

Leverage social media

1. Host an Instagram contest

You decorate your leasing office around this time of year to create a warm and inviting experience for all who visit. Consider hosting an apartment decoration contest on Instagram. Have residents post pictures of their apartments using a branded hashtag, then allow everyone to vote. This will bring visibility to your community as well as boost resident retention.

2. Use Facebook Events to host a holiday open house

Your property is warm and inviting and decorated with all the trimmings. Show it off by hosting an open house and promote it using Facebook Events. Create a public Facebook event with a beautiful cover photo and promote it all over social media.

Leverage a conversational leasing assistant

The weather may be getting frightful, but a prospective renter shouldn’t receive a chilly experience when calling your property or visiting your website. So, how do you create that same warm and inviting experience you did when decorating the office?  

Sometimes just being there to answer their questions is enough to raise their spirits. The problem is it is impossible to answer every call and 52% of callers will not call back if they missed you the first time. Consider leveraging a conversational assistant to keep your office open, even when your staff is unavailable, or your leasing office is closed.

Artificial Intelligence (AI) Voice Assistant

Do you ever interact with Siri or Alexa? If yes, then you are familiar with an AI-powered voice assistant. Think about using that same technology at your community. An AI voice assistant will answer calls, set appointments and collect guest card information when your leasing staff is assisting other renters, or your office is closed.

Conversational Chatbot

That same technology is available as a chatbot. Give your prospective renters that same consistent experience even when visiting your website. A chatbot can answer questions, provide pricing and availability and set appointments. Since 60% of prospect inquiries are for pricing and availability, it is important to give that information even when your leasing staff is unavailable.  

Give prospects what they want this holiday season by creating an engaging experience. Consider LeaseHawk’s ACE AI conversational leasing assistant. ACE AI leverages artificial intelligence, just like your Alexa or Google Assistant, to handle calls and chats and make you available to prospects 24/7. ACE AI is even customizable and festive – you can create a holiday greeting that is extra engaging!

Learn More

Ready to see LeaseHawk in action?

Fill out this form to learn more.

Related Posts

Marketing

Apartment Marketing Ideas for Winter

Get tips for keeping your leasing spirits high when the season gets slow. Learn how to attract prospects and fill vacancies with these marketing ideas for winter.

August 16, 2018
Marketing

Apartment Marketing Plan for Leasing Success

Whether you’re marketing a new lease up or trying to fill vacant units, you need to have a solid plan that includes identifying the technology that can help boost your success. Learn 4 tips that can help you optimize your apartment marketing plan.

August 16, 2018
Marketing

Budgeting for Artificial Intelligence in 2020

It’s budget season! Trends are continuing to evolve in the multifamily industry and it’s time to plan ahead for your AI investment. Use this guide to help you start the process to getting your team on board to fit AI into your 2020 budget.

August 16, 2018
Events

That's a Wrap: Key Takeaways from OPTECH 2019

This year’s OPTECH showcased more than 130 companies. If you’re feeling a little overwhelmed—just know, you’re not alone. We’ve summed up the best tech and takeaways from the event, so you can get back to the office, put those learnings to work, and be a multifamily maven.

November 15, 2019
Events

2019 OPTECH: Leasing, Tech, and Bots—Oh My!

The upcoming OPTECH conference in Dallas, Texas is sure to be filled with the latest technology. Use this guide to navigate your way through the yellow brick road of vendor booths and get the most out of your conference experience.

November 1, 2019
Tech

AI Takes the Horror Out of Leasing

Don’t be scared and get in the Halloween spirit with this short story about how chilling leasing can be, and the thrill that technology can bring to your leasing processes. Happy Halloween!

October 29, 2019

Join Our Newsletter

Get the latest multifamily news, how-to's, infographics and more delivered right to your inbox.