Apartment Marketing Ideas for Winter

Keep your leasing spirits high during the slower winter season.
October 24, 2019
Marketing

Winter is on the way!

With winter comes the holidays and that is usually a slower time for prospects to hunt for apartments.

So, how can you attract these prospects and fill vacancies during this slower season?

Leverage social media

1. Host an Instagram contest

You decorate your leasing office around this time of year to create a warm and inviting experience for all who visit. Consider hosting an apartment decoration contest on Instagram. Have residents post pictures of their apartments using a branded hashtag, then allow everyone to vote. This will bring visibility to your community as well as boost resident retention.

2. Use Facebook Events to host a holiday open house

Your property is warm and inviting and decorated with all the trimmings. Show it off by hosting an open house and promote it using Facebook Events. Create a public Facebook event with a beautiful cover photo and promote it all over social media.

Leverage a conversational leasing assistant

The weather may be getting frightful, but a prospective renter shouldn’t receive a chilly experience when calling your property or visiting your website. So, how do you create that same warm and inviting experience you did when decorating the office?  

Sometimes just being there to answer their questions is enough to raise their spirits. The problem is it is impossible to answer every call and 52% of callers will not call back if they missed you the first time. Consider leveraging a conversational assistant to keep your office open, even when your staff is unavailable, or your leasing office is closed.

Artificial Intelligence (AI) Voice Assistant

Do you ever interact with Siri or Alexa? If yes, then you are familiar with an AI-powered voice assistant. Think about using that same technology at your community. An AI voice assistant will answer calls, set appointments and collect guest card information when your leasing staff is assisting other renters, or your office is closed.

Conversational Chatbot

That same technology is available as a chatbot. Give your prospective renters that same consistent experience even when visiting your website. A chatbot can answer questions, provide pricing and availability and set appointments. Since 60% of prospect inquiries are for pricing and availability, it is important to give that information even when your leasing staff is unavailable.  

Give prospects what they want this holiday season by creating an engaging experience. Consider LeaseHawk’s ACE AI conversational leasing assistant. ACE AI leverages artificial intelligence, just like your Alexa or Google Assistant, to handle calls and chats and make you available to prospects 24/7. ACE AI is even customizable and festive – you can create a holiday greeting that is extra engaging!

Learn More

Ready to see LeaseHawk in action?

Fill out this form to learn more.

Related Posts

Marketing

How Can I Reduce Call Center Costs?

We’re in an unprecedented time where ‘work from home’ is the new normal. If you’re looking to call centers to help with your leasing office's calls, then you know it can be a pricey hit to your budget. Use these 5 tips to nurture every lead and reduce your call center costs at the same time.

August 16, 2018
Marketing

5 Virtual Assistant Benefits You Can’t Afford to Miss

Is your property “virtually open” 24/7? Add a virtual leasing assistant that will ensure you never miss another leasing opportunity. Just make sure you do your homework as not all virtual assistants are created equal. Check out these five virtual assistant benefits you can’t afford to miss.

August 16, 2018
Marketing

Apartment Chatbots: What to Ask Before You Buy

Choosing which chatbot for your multifamily business is not an easy decision. With the list of vendors growing, how do you know which questions to ask to find the solution that’s right for you? Start by asking these 50+ questions before buying a chatbot for your apartment portfolio.

August 16, 2018
Marketing

5 Virtual Assistant Benefits You Can’t Afford to Miss

Is your property “virtually open” 24/7? Add a virtual leasing assistant that will ensure you never miss another leasing opportunity. Just make sure you do your homework as not all virtual assistants are created equal. Check out these five virtual assistant benefits you can’t afford to miss.

June 29, 2020
Marketing

Apartment Chatbots: What to Ask Before You Buy

Choosing which chatbot for your multifamily business is not an easy decision. With the list of vendors growing, how do you know which questions to ask to find the solution that’s right for you? Start by asking these 50+ questions before buying a chatbot for your apartment portfolio.

June 16, 2020
Marketing

Rethink Your Leasing Strategy with Virtual and Self-Guided Tours

Tours are essential for closing leases, but which tour type best fits the demands of our current environment and the needs of your communities? We asked the marketing experts at Shelton Residential and MC Companies to help us break-down the different tour types happening in multifamily right now.

June 5, 2020

Join Our Newsletter

Get the latest multifamily news, how-to's, infographics and more delivered right to your inbox.