Talk vs. Text: What Do Apartment Prospects Prefer?

Learn how your leasing team can be prepared to answer on the channel that your prospects prefer most.
March 11, 2021
Marketing

Would Prospects Rather Talk or Text?

When it comes to communicating with your prospective renters, there are many different channels to choose from. Phone calls, text messages, email, chat, and video conferencing are all methods of communicating, just to name a few. However, according to Pew Research, the vast majority—96%—of Americans now own a cellphone of some kind. So, when it comes down to picking up their cellphone to communicate with your property, would they rather call or text?

What the Data Tells Us

Data collected from multifamily properties suggests that the majority of prospects are still calling. According to LeaseHawk user data collected in 2019, over half of the inbound communications received by properties were phone calls (60%), followed by emails (22%), and text messages (18%).

60% of inbound property communications are phone calls.

Text message volume for properties is expected to see continued growth. Consumer research studies have shown that 90% of leads prefer to be texted, compared to being called on the phone (Franchisehelp.com). Plus, research from Axway shows that messaging is the #1 reported use of smartphones.

90% of leads prefer to be texted.

Be Ready to Support Both

The best way to connect with your prospects is to be ready to answer on both channels—phone calls and text messages. If your leasing team isn’t already utilizing CRM (Customer Relationship Management) software to do this, now is the time to start! Using a CRM helps leasing teams manage their communications from multiple channels all from one, easy-to-use application.

Support Both Text and Calls in the Leasing Office

Keeping Up with Your Communications

When your leasing team can’t answer calls or text messages—such as during showings or after-hours—use an AI-powered leasing agent. LeaseHawk’s virtual leasing assistant, ACE, is powered by artificial intelligence and can answer when your leasing team can’t. It is omnichannel and communicates with your prospects by answering their phone calls, text messages, and chats. Plus, ACE can provide the option for your prospects to talk or text when they call your property.

It’s all about giving your prospects the option to choose and communicate on the channel that they prefer most. To learn more about ACE™ Virtual Leasing Assistant, visit leasehawk.com/ace.

Learn More

Ready to see LeaseHawk in action?

Fill out this form to learn more.

Related Posts

Marketing

6 Tips to Increase Traffic to Your Apartment Community

In a competitive multifamily housing market, every advantage counts when it comes to driving traffic to your apartment community. These six suggestions can entice prospective tenants into calling your community and scheduling a tour.

August 16, 2018
Marketing

Closing Techniques for Your Apartment Leasing Team

How you interact with prospects can be the determining factor on whether you close a lease or not. Particularly in the multifamily industry, future residents desire a sense of community and involvement from their leasing professionals. Improve your selling strategy with these key industry tips.

August 16, 2018
Marketing

Apartment Marketing Ideas for Spring

Spring is a time for new beginnings and also one of the busiest leasing times! That makes it the perfect time to show off your beautiful community. Take advantage of these Spring apartment marketing tips to help you drive traffic to your community.

August 16, 2018
People

What’s a Good Closing Ratio for Leasing Agents?

Leasing is an art and a science. Ready to make it your goal to consistently outperform the industry average? Find out how the average leasing agent performed in 2021 and follow these tips on how to improve your own performance!

April 13, 2022
Tech

The Best Multifamily Digital Leasing Agent, from the Experts at LeaseHawk

What does it take to be multifamily’s best digital leasing agent? With more AI leasing tools available than ever before, it can be hard to know which is best for your properties. Read on to see why LeaseHawk’s digital leasing assistant, ACE, tops the competition.

March 31, 2022
News

ZRS Teams Rest Easy While ACE Handles Their Weekend Work

ZRS Management is improving their lease conversions, saving their onsite staff precious work hours, and effectively communicating with prospective residents 24/7 – yes, including weekends. Learn how ACE™ Virtual Leasing Assistant is helping to make it all possible.

March 10, 2022

Join Our Newsletter

Get the latest multifamily news, how-to's, infographics and more delivered right to your inbox.