When it comes to communicating with your prospective renters, there are many different channels to choose from. Phone calls, text messages, email, chat, and video conferencing are all methods of communicating, just to name a few. However, according to Pew Research, the vast majority—96%—of Americans now own a cellphone of some kind. So, when it comes down to picking up their cellphone to communicate with your property, would they rather call or text?
Data collected from multifamily properties suggests that the majority of prospects are still calling. According to LeaseHawk user data collected in 2019, over half of the inbound communications received by properties were phone calls (60%), followed by emails (22%), and text messages (18%).
Text message volume for properties is expected to see continued growth. Consumer research studies have shown that 90% of leads prefer to be texted, compared to being called on the phone (Franchisehelp.com). Plus, research from Axway shows that messaging is the #1 reported use of smartphones.
The best way to connect with your prospects is to be ready to answer on both channels—phone calls and text messages. If your leasing team isn’t already utilizing CRM (Customer Relationship Management) software to do this, now is the time to start! Using a CRM helps leasing teams manage their communications from multiple channels all from one, easy-to-use application.
When your leasing team can’t answer calls or text messages—such as during showings or after-hours—use an AI-powered leasing agent. LeaseHawk’s virtual leasing assistant, ACE, is powered by artificial intelligence and can answer when your leasing team can’t. It is omnichannel and communicates with your prospects by answering their phone calls, text messages, and chats. Plus, ACE can provide the option for your prospects to talk or text when they call your property.
It’s all about giving your prospects the option to choose and communicate on the channel that they prefer most. To learn more about ACE™ Virtual Leasing Assistant, visit leasehawk.com/ace.
Fill out this form to learn more.
Are prospects still calling? Survey says… most definitely yes! According to LeaseHawk user data collected in 2020, over half of the inbound communications received by properties were phone calls. But is your leasing office answering?
Clicks and form submissions only get you so far in measuring the success of your marketing campaigns. To get the full picture of how to attribute your marketing success, you need to track your offline campaigns too. Use these three methods to keep track of your offline marketing campaigns.
Spring is a time for new beginnings and also one of the busiest leasing times! That makes it the perfect time to show off your beautiful community. Take advantage of these Spring apartment marketing tips to help you drive traffic to your community.
Now that AI leasing agents have conquered their early adopter stage, what do multifamily professionals have to say about their experience thus far? Are they truly coming through on their promise to change the way we lease? We asked five multifamily professionals to tell all.
Every missed call is a missed opportunity. In the last 60 days, the industry has seen a 10 percent increase in missed calls—a pervasive problem creating frustrated prospects and lost leases. Find out what savvy management companies are doing to reverse the trend.
This year, thousands of multifamily professionals enthusiastically welcomed the return of Apartmentalize powered by NAA. There was a lot of knowledge to absorb in just three days. Read on for our key takeaways and stats taken from the event that we think every multifamily professional should know.
Get the latest multifamily news, how-to's, infographics and more delivered right to your inbox.