Larry is a senior technology executive with 20+ years experience building and leading teams to drive business value through the innovative use of technology.

Larry serves as the President of LeaseHawk, where he leads a talented team focused on creating innovative artificial intelligence solutions to optimize leasing performance in the multifamily industry.

Prior to joining LeaseHawk, Larry served as Executive Vice President and Chief Technology Officer for Invitation Homes, the largest owner/operator of single-family homes for lease in the United States.  Larry led multiple technology initiatives as part of a $20 billion merger with Starwood Waypoint Homes, delivering a unified platform for managing the business-critical operations of an 80,000-property portfolio across 17 markets in the United States.   As CTO of Starwood Waypoint Homes, Larry headed the technology team that pioneered the use of smart home technology in the single-family residential space.

Prior to his role at Starwood Waypoint Homes, Larry served in multiple technology leadership roles at Choice Hotels International, one of the largest lodging franchisors in the world.  Larry led efforts to create the hospitality industry's first large-scale, cloud-based property management system used by thousands of hotels in North America, Europe, and Australia. Larry was instrumental in bringing this platform to the broader hospitality market as a co-founding leader of SkyTouch Technology.

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Sarah Saglam is Vice President of Marketing and Communications.  She received her degree in Political Science, from UCLA, and chose a career in marketing and sales to utilize her writing and communications expertise.  She takes an integrated marketing and communications approach by leveraging digital and social media to engage customers on their purchase journey.  Her department creates engagement opportunities to understand the challenges that members of management companies face to identify their unique needs. 

She brings over 20 years of experience in leadership roles focused on strategic business development and marketing.  She has built nationally recognized campaigns that generated meaningful awareness and visibility.  Prior to LeaseHawk, Sarah served as VP of Corporate Relations, for national a non-profit, where she focused efforts on building brand awareness by developing highly impactful cause related marketing and fundraising initiatives that generated $25 million. 

Sarah is passionate about her family, friends and making an impact, both personally and professionally.  She has run 3 marathons for charity and serves on the board of the Foundation for Blind Children.  She gains creative inspiration by grabbing a backpack and exploring the world; to date visiting over 50 countries. 

With over 20 years of experience in the multifamily housing industry, Brock has a proven track record of developing successful marketing solutions, along with a thoughtful understanding of prospect search trends across the multifamily industry.

Prior to joining LeaseHawk, Brock has held impactful roles in multifamily including SVP of Business Development for RealPage and Executive Vice President of National Sales and Business Development at For Rent Media Solutions™. In these roles, he led national sales, the expansion of customer-focused marketing, formed key business partnerships, and supported the development of new technology products.  

In addition, Brock has been a consistent presenter across multi-media, webcasts and industry speaking events including NAA, NMHC, AIM, NAR, Fox Business and CNN.

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