Virtual leasing is the practice of renting an apartment when either the prospect or leasing agent is not physically present. Agents must rely on digital tools to build relationships with their prospects and showcase their apartment communities.
COVID-19 has made virtual leasing the new normal due to stay-at-home orders and social distancing practices. It has also caused a significant decrease in apartment leads across the country. This means that virtual leasing and delivering on every prospect touch point is more important than ever.
If you’re a leasing agent struggling to close your leases during this time—remember to keep calm and lease on. We hope these virtual leasing closing techniques can help you convert your leads to leases during this difficult time.
Many communities have photos and interactive 3D layouts of their apartment homes available online. Potential renters have access to these types of virtual “open houses” all the time. But, are you really building a relationship between your community and prospects by passing along a website and some photos? Yes, but it’s definitely not enough to close a lease.
That’s where a guided tour can really help out. Right now, most communities are unable to give in-person tours and they are turning to virtual tours as an effective alternative. A virtual tour can be as simple as having a FaceTime or Google Hangouts session with a prospect. The key is having one-on-one time where you are able to build rapport and talk with your prospects personally.
Everyone, not just those looking to rent an apartment, could use some reassurance right now. Take your time to really communicate that you care. Listen to your prospects and remember the key points that they mention, this can be a huge step in establishing an emotional connection to your community. During your phone conversations, take notes about your future residents and incorporate them into your virtual tour. This will help you connect with your prospects’ emotions.
There are dozens of properties that offer similar features and amenities, your role as a leasing agent is to help people see what benefits they can gain from your property. This form of emotional marketing encourages the prospect to feel something, appeals to a specific emotion and reaches the prospect’s subconscious.
It’s rare for a prospect to sign a lease after just one interaction with your community, which means your follow-up activity is important. It can take an average of four to six outbound communications for every inbound communication to close a lease. That means if a prospect calls, takes a virtual tour and then emails follow-up questions, it will take you between 12 and 18 communications to get the prospect to sign.
However, following up is just half the battle. It’s the response time that matters. According to Zillow, 71% of renters expect to hear back within 24 hours or less. How can you ensure that every call and text from prospects are handled instantly? Use a virtual leasing assistant, like ACE from LeaseHawk.
With ACE, your prospects' calls, texts, and chats are answered instantly. ACE is like having your very own virtual teammate. It gives you peace of mind that your prospect inquiries will never be missed while you’re busy giving a virtual tour or helping an existing resident. ACE offers a consistent and conversational experience to every prospect by giving them the information they want, like pricing and availability, quickly and efficiently.
Experience how ACE works for yourself and see how it can help you respond immediately to prospect inquiries. Call or text (480) 571-1339 and ask ACE to schedule a virtual tour!
Fill out this form to learn more.
In a competitive multifamily housing market, every advantage counts when it comes to driving traffic to your apartment community. These six suggestions can entice prospective tenants into calling your community and scheduling a tour.
How you interact with prospects can be the determining factor on whether you close a lease or not. Particularly in the multifamily industry, future residents desire a sense of community and involvement from their leasing professionals. Improve your selling strategy with these key industry tips.
Spring is a time for new beginnings and also one of the busiest leasing times! That makes it the perfect time to show off your beautiful community. Take advantage of these Spring apartment marketing tips to help you drive traffic to your community.
Leasing is an art and a science. Ready to make it your goal to consistently outperform the industry average? Find out how the average leasing agent performed in 2021 and follow these tips on how to improve your own performance!
What does it take to be multifamily’s best digital leasing agent? With more AI leasing tools available than ever before, it can be hard to know which is best for your properties. Read on to see why LeaseHawk’s digital leasing assistant, ACE, tops the competition.
ZRS Management is improving their lease conversions, saving their onsite staff precious work hours, and effectively communicating with prospective residents 24/7 – yes, including weekends. Learn how ACE™ Virtual Leasing Assistant is helping to make it all possible.
Get the latest multifamily news, how-to's, infographics and more delivered right to your inbox.