Apartment Tech That’s Heating Up This Summer

There’s no summer vacation for technology in the apartment industry. Learn how you can work smarter, not harder with business intelligence technology made for multifamily.
May 11, 2020
Tech

It’s summer vacation time and people are on the move and looking for apartment homes. Kids are out of school, young adults are graduating, obtaining jobs and moving out on their own, and for the most part, the weather is cooperative.

With all these factors in play, there is big turnover in rental units during the summer season. This provides communities with ample opportunity to increase revenue and gain occupancy, but on the other hand, it means there is a lot of competition.

Stay on Top of Technology Trends

Technology is not taking a vacation this summer—in fact, it’s raining down on the multifamily industry. It seems for every situation, there is a new and innovative system designed to improve your operations and leasing process. With every new solution there is a new set of data to become familiar with and review on a regular basis. This in turn can be counterproductive.

To combat data-overload, industry leaders are looking to Business Intelligence (BI) tools to effectively manage their data and harness actionable information and analytics. In effect, taking control of all the new technology instead of it taking control of them.

Identify Critical Needs Quickly and Keep Big Project Focus

In the National Apartment Association white paper, “20 for 20: Where Multi-Family Housing Operations is Heading by 2020,” industry leaders said they had an annual focus on one ‘big project.’  With all hands-on deck to ensure that project is being implemented, important day-to-day operating decisions get pushed aside or overlooked all together.  

BI is key to keeping additional focus on “non-big project” factors to spot critical needs in marketing, employee performance and leasing methodology. The technology is now readily available to not only corporate leadership, but also management in the field, keeping everyone on task using the same data and metrics.

An example is HawkEye® Business Intelligence by LeaseHawk. This BI solution is available to managers on their mobile devices and computers and pulls together a total leasing picture, including ad source effectiveness, caller behavior, employee performance and more.  Leadership can quickly spot issues with just a glance into its intuitive dashboards to recognize opportunities for improvement—such as high missed call rates or underperforming employees.  Another benefit is keeping track of the total prospects each community receives and the marketing sources that generated them, so ad spend can be adjusted appropriately.

Need to know which properties are struggling to schedule appointments? Or, which ad sources are lease producers? A quick look at an effective BI tool like HawkEye can tell you in near real time. Waiting for monthly meetings or scrolling through spreadsheets of data can put a management company behind in the race for occupancy. Instead, be empowered to make faster decisions by using BI technology to figure out where training and resources need to be applied.

Take a summer vacation, but also take a look at the newest technologies that are heating up the industry. Hit the ground running and stay in front of the competition this leasing season.

Learn More

Ready to see LeaseHawk in action?

Fill out this form to learn more.

Related Posts

Tech

The Most Human AI for Multifamily

Bots that use conversational AI provide the most human-like interactions for your rental prospects. Learn how you can leverage this technology to maximize your ad source spend, increase your rental income, and boost onsite productivity.

January 29, 2018
Tech

How-To Add Your Chatbot to Google, Yelp, and More

Your property website isn't the only place where prospects want to interact. Learn how to add your chatbot to 3rd-party listing sites like Apartments.com and Google My Business, so prospects can instantly chat, get answers to their common leasing questions, and schedule a tour from anywhere.

January 29, 2018
Tech

50 Questions To Ask a Virtual Leasing Assistant

Whenever prospective renters need answers from your properties, you can rest assured knowing that ACE, the virtual leasing assistant powered by Leasehawk, can answer any call, text, or chat for you. In fact, it can answer over 160 leasing inquiries about your property, this list is just a few!

January 29, 2018
Tech

The Most Human AI for Multifamily

Bots that use conversational AI provide the most human-like interactions for your rental prospects. Learn how you can leverage this technology to maximize your ad source spend, increase your rental income, and boost onsite productivity.

June 10, 2021
People

Win the Leasing Game with Agent Performance

What happens when your leasing team answers a prospect call? Do they ask the right questions? Do they ask to schedule an appointment? Learn how to build a winning strategy for measuring your team's performance on calls, so you can identify trends and areas that need improvement.

May 27, 2021
News

How Shelton Residential Uses ACE™ to Take Prospects from “Not Now” to “WOW”

Wondering how to take your prospect experience to the next level? Shelton Residential is giving you an inside look at their leasing playbook. Learn how they use LeaseHawk’s AI-powered leasing agent to provide the best prospect experiences, increase tour bookings, and close more leases.

May 19, 2021

Join Our Newsletter

Get the latest multifamily news, how-to's, infographics and more delivered right to your inbox.