Introducing HawkEye® Business Intelligence

HawkEye Business Intelligence (BI) is the industry's most powerful tool for measuring the effectiveness of your marketing and employee performance.
May 11, 2020

It’s no secret that property owners and management companies are bombarded with data. 

Piles of data from property management systems, advertising sources, lead management systems, and more make it increasingly difficult to identify areas that need attention. How is it possible to make sense of it all?

It’s time to stop wasting countless hours sifting through data. Maximize your property’s time and resources by leveraging the latest business intelligence (BI) tool developed for the multifamily industry.

HawkEye® BI, powered by LeaseHawk, gives instant visibility into the key metrics that impact leasing success. It opens the visibility needed for decision-makers to audit their marketing and employee performance to maximize lease conversion. LeaseTrace®, a premium feature available in HawkEye, gives management companies the ability to track a phone call all the way through a lease to determine their most effective advertising sources.

Key features of HawkEye BI

Track Calls to Leases

Connect the LeaseTrace premium feature in HawkEye to track advertising effectiveness from the original call to the signed lease. Finally, a way for properties to know which ad sources generate the most leases—an industry first!

Transparency into Every Property

Intuitive dashboards combine multiple data sources to create at-a-glance stats that provide full transparency into the performance of your entire portfolio, individual sites, and employees.

Replicate Your Talent

Learn who your best leasing talent is based on industry scorecards and appointment conversion. Measure overall employee performance by site and individual employee with easy access to Telephone Performance Analysis (TPA) widgets.

Measure Communication Performance

Keep track of all inbound communications, including calls, texts and emails that have not yet been viewed or require a response. View communication volume to optimize your leasing team's inbound to outbound response ratio.

Big Data Pocket-Sized

Access HawkEye BI anytime, anywhere. Its responsive, mobile-first design gives you the flexibility to monitor your performance from any device, 24/7.


HawkEye BI is offered to all current LeaseHawk clients, that are on the new reporting platform, at no additional cost, excluding premium features. LeaseHawk clients may contact their Client Success Manager for more information or email

For more information about HawkEye BI and to schedule a demo please visit Learn more about the new technology and premium features that power HawkEye BI in our press release, "LeaseHawk Tracks Calls to Leases with LeaseTrace™."

Learn More

Ready to see LeaseHawk in action?

Fill out this form to learn more.

Related Posts


2020 Wasn’t All Bad: 5 Amazing Multifamily Stories from This Year

We can all agree that the year 2020 has not been the greatest year ever. But it’s not all bad! There was a soaring momentum of technology and despite market stress, our industry remained resilient. Read these 5 amazing multifamily stories to help get your wheels turning and your spirits lifting.

January 29, 2018

10 New Skills and Features Learned by ACE™ Virtual Leasing Assistant

Is it just us, or has a lot changed since February? Virtual assistants are now critical for communicating with prospects and residents. ACE is continuously learning to ensure prospects have all the information they need to make informed decisions and provide qualified leads to your leasing team.

January 29, 2018

LeaseHawk and LCP360 Partner to Enhance the Virtual Leasing Experience

LeaseHawk, a leader in multifamily leasing software and LCP360, a leading provider in virtual tour solutions have partnered to make the virtual leasing experience easier and more efficient for prospective renters and leasing teams.

January 29, 2018

Tips & Tricks to Train Your Apartment Community Chatbot

Your chatbot is another member of your leasing team—isn't it time you trained it to be? Use this list of tips and tricks to make your chatbot work its hardest for your apartment communities.

March 2, 2021

Choosing a Multifamily Technology Partner vs. Vendor

Before you hire your next vendor, follow these tried-and-true tips for finding a supplier that will be more than just another vendor, but an actual partner for your multifamily business.

February 24, 2021

Love or Lust: What to Look for in an AI Leasing Agent

Avoid chatbot heartbreak! 💔 Don’t be fooled by basic menu-based chatbots that claim to be AI leasing agents. Learn three must-have features to look for, so you can get a truly robust solution that you’ll love.

February 24, 2021

Join Our Newsletter

Get the latest multifamily news, how-to's, infographics and more delivered right to your inbox.