2021 NMHC OPTECH Conference & Exposition

The Future of Leasing

After a long hiatus of in-person events, this year’s OPTECH brought everything you could hope for—unparalleled networking and informative sessions in the beautiful landscape of National Harbor, Maryland.  

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The future of leasing was the resounding theme throughout all three days of the event. With one thing remaining clear: it’s an exciting time to be a part of the smart apartment market. Managed WiFi, sustainability, and Artificial Intelligence (AI) remained hot-button topics throughout the 20+ educational sessions.

LeaseHawk at OPTECH

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LeaseHawk was happy to be a part of the action with hundreds of attendees who explored the expansive exposition hall. Didn’t get a chance to stop by? Here’s a quick summary of what you missed:

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Tech Adoption

• COVID-19 accelerated multifamily tech adoption and it’s not slowing down.

• Data collected by LeaseHawk showed that rental prospects had conversations with a voice-based AI leasing agent +38% more in 2021 than they did in 2020.

• By 2023, 80% of enterprises will use AI-assisted, cloud-linked governance services to manage, optimize, and secure dispersed resources and data. (International Data Corporation, October 2021)

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Autonomous Leasing is Here

• More apartment communities are embracing centralized leasing offices—a result of staffing shortages and the boom of autonomous leasing processes.

• Self-guided tours have moved from forward-looking innovation to a necessity.

• Savvy management companies are turning to AI-powered virtual leasing assistants, rather than chatbots, to provide an omnichannel experience. They answer calls, texts, and chats, 24/7 on the communication channel preferred most by the individual prospect with no human interference needed.

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More Partnerships and Integrations than Ever

• Solution providers are joining together to bridge the tech adoption gap in multifamily by developing more partnerships and integrations than ever before.

• Integrations, such the Knock x ACE™ partnership, were at the forefront of conversations as an example of providers are working together to provide best-in-class leasing experiences for the industry.

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Looking Forward to 2022 in Las Vegas

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OPTECH set the tone for identifying the innovative tech that drives momentum in the multifamily industry. We’re excited to see the new changes that will come in 2022. For more information about how to implement artificial intelligence for your properties, or any other tech curiosities, reach out to us at LeaseHawk. We look forward to strategizing with you.