What makes the OPTECH Conference and Expo so special? It’s our industry’s most exclusive conference. With a focus on operations and technology-related products and services, it allows attendees to explore new solutions for the key aspects of their multifamily business.
At this year’s conference, there were more than 130 companies who showcased their products and services. That’s a lot of booths to visit. If you didn’t get a chance to go to OPTECH, or to visit every booth, we did the hard work for you. Here’s a quick summary of the best tech and takeaways from the event, so you can get back to the office, put those learnings to work, and be a multifamily maven.
Artificial Intelligence (AI) took the spotlight in both sessions and booth-presence this year. Multifamily property owners and managers are becoming privy to the benefits that the tech can bring them. And, vendors are catching on to more applications for making AI more useful for the industry.
At the LeaseHawk booth, you may have noticed a couple of orange-haired mannequins and wondered what they were. They represent the future of leasing—leasing assistants powered by artificial intelligence.
Chatbots are prevalent on property websites today, but these simple bots miss a key component of the leasing process. The ability to speak. ACE AI from LeaseHawk, is a virtual leasing assistant that pleasantly answers your property’s phone calls (and chats on your website) to answer prospect’s questions and convert them to appointments.
According to LeaseHawk data, 60% of your properties inbound communications are phone calls. If your properties are missing calls, you’re missing a huge opportunity to interact with your prospects and convert them to appointments. Virtual leasing assistants that can answer the phone and chat on your website are key to never missing those opportunities.
With more than 50 sessions, breakouts and pitches presented at OPTECH, there was a lot to soak in. Here’s one takeaway from a handful of helpful categories, so you can get back the office inspired:
OPTECH set the tone for the building momentum of tech in the multifamily industry. We’re excited to see the new changes that will come in 2020. For more information about how to implement artificial intelligence for your properties, or any other tech curiosities, reach out to us at LeaseHawk. We look forward to strategizing with you.
Fill out this form to learn more.
Apartment Onsite Teams Day is August 12, 2020. We want to show our appreciation to all of the onsite staff in the multifamily industry who haven’t missed a beat during these crazy times. Here are some of our favorite moments captured by leasing teams around the world. Happy #APTTeamsDay!
LeaseHawk joined more than 1,700 apartment executives and technology partners at the 2017 National Multifamily Housing Council (NMHC) OPTECH Conference & Exposition in Las Vegas, Nevada. Learn 3 key takeaways from the event that are bound to be big trends for multifamily.
Heading to Apartmentalize powered by NAA? The line-up for 2018 includes attendance of nearly 10,000 multifamily professionals and VIP keynote speakers including Mike Rowe and Alex Rodriguez. Make your four-day experience at Apartmentalize stress-free with these three must-do’s for your agenda.
From cost to limited flexibility, call center challenges have been hard to overcome in the past. Now, with new virtual leasing tools, you can capture calls, texts, and chats from prospects 24-hours a day. Learn how you can overcome call center challenges by utilizing virtual leasing.
Your property website isn't the only place where prospects want to interact. Learn how to add your chatbot to 3rd-party listing sites like Apartments.com and Google My Business, so prospects can instantly chat, get answers to their common leasing questions, and schedule a tour from anywhere.
Needless to say, this year has been full of curveballs. But that doesn’t mean your marketing has to strike out. If you feel that you’ve exhausted your marketing efforts, think again. Here’s a couple of apartment marketing ideas that are sure to be a home run for lead generation.
Get the latest multifamily news, how-to's, infographics and more delivered right to your inbox.