Over the past few years, advances in Artificial Intelligence (AI) have captured our imaginations and have led to widespread adoption of the technology. It has changed the way customers interact with products and created a new experience standard: fast, easy, accurate and personalized. The multifamily industry is utilizing AI in order to deliver on this new standard and create enriched customer experiences. If you invest based on these improvements, you’ll find that implementing AI for your apartment communities can deliver a powerful competitive advantage.
According to Gartner by 2021, 15% of all customer service interactions will be completely handled by AI. That’s a 400% increase from 2017. There are many apartments already using some level of AI to assist with their customer service—you’re probably already familiar with seeing chatbots on property websites.
What you might not have heard of yet are virtual leasing assistants. These are AI-powered bots that offer an omni-channel approach to providing customer service by interacting on the preferred channel of the prospect. LeaseHawk’s ACE does just that. It conversationally interacts with rental prospects over the phone, as well as chat. It can even send follow-up text messages to give prospects directions to a property or to confirm their community tour appointment.
Another advantage that virtual leasing assistants offer is that they are able to capture leads that would have otherwise been lost. With nearly 49% of all calls missed by agents, a virtual leasing assistant can help answer all of those calls.
Every missed call is a missed leasing opportunity. It’s clear that a virtual leasing assistant delivers a competitive advantage by answering renters’ calls when they otherwise would have been missed. In the example above, the virtual leasing assistant could have given immediate pricing and availability information to approximately 15 prospects and converted nearly 5 of them to an appointment for your leasing team.
In the past, before virtual leasing assistants were available, apartment owners and managers may have looked to call centers and answering services to assist their on-site teams. Unfortunately, this type of customer experience is full of friction points. Here are just a few of them:
Now that virtual leasing assistants are readily available for apartment communities, they are able to service your renters faster (goodbye to long on-hold music) and at nearly half the cost of a call center. Virtual leasing assistants handle calls, answer common leasing questions, set appointments and collect guest card information. Plus, callers are able to quickly get their questions answered, like pricing and availability, and feel more empowered by having the ability to drive the conversation based on their specific needs.
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Conversational leasing tools answer rental prospects’ questions, collect contact information, and schedule community tours. However, not all conversational leasing tools are created equal. To be truly conversational with your rental prospects, your bot should flaunt these five must-have features.
Your property website isn't the only place where prospects want to interact. Learn how to add your chatbot to 3rd-party listing sites like Apartments.com and Google My Business, so prospects can instantly chat, get answers to their common leasing questions, and schedule a tour from anywhere.
The State of the Union address brings curiosity to not just the state of our country, but also the state of where the multifamily industry stands. Read the top three highlights of where Artificial Intelligence (AI) stands today and where it’s going for apartment leasing.
Tired of the same old solutions at tradeshows? Us, too. Watch the Opening Pitches during NMHC OPTECH Virtual for introductions to fresh, new multifamily technology. This year there is a total of 55 experts ready to show you their latest and greatest—including LeaseHawk!
Tradeshows may be different, but that won't stop us from connecting. The upcoming APTvirtual promises to bring an experience like none other through virtual exhibits, rewards, and even… matchmaking. You'll want to add these can't-miss "Braindates" to your agenda ASAP before space runs out!
Is it just us, or has a lot changed since February? Virtual assistants are now critical for communicating with prospects and residents. ACE is continuously learning to ensure prospects have all the information they need to make informed decisions and provide qualified leads to your leasing team.
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