How to Implement Apartment Call Tracking Without Affecting Your SEO

Learn how to maintain your website's search engine optimization (SEO) while using call tracking with dynamic number insertion (DNI). Make your call tracking and SEO efforts work in harmony.
August 16, 2018
Marketing

Get the benefits of Dynamic Number Insertion (DNI) while still maintaining Search Engine Optimization (SEO). Here’s how to make your call tracking and SEO efforts work in harmony:

You like the idea of call tracking, so you can determine which ad sources drive the most traffic to your apartment website. But you’ve heard it could hurt your site’s SEO, and you don’t want to lose the Google ranking you’ve paid SEO experts handsomely to get. What should you do?

First, don’t worry. It is possible to take advantage of call tracking benefits, without sacrificing SEO.

SEO and Call Tracking Explained

NAP (Name, Address, Phone number) consistency is important to search engines. Cross referencing your NAP among various websites is one way that search engines determine the validity of your business. They don’t like it when businesses use different contact information across web directories and will ding you for it in your search rankings. And this is exactly what marketers did in the early days of call tracking.

When call tracking was first introduced, marketers were inserting unique numbers everywhere, including in various web directories. Search engines were unable—or unwilling—to recognize a business as being the same across directories if it didn’t have the exact same contact information listed in each one.

But today, call tracking using Dynamic Number Insertion (DNI) is smarter. With DNI and a little savvy programming, you can maintain your SEO rankings.

3 Steps to Add DNI Without Hurting SEO

Implementing call tracking DNI without hurting your apartment site’s SEO is pretty easy. All you need to do is follow three steps:

1. When listing your apartment complex on the top three web directories—Google My Business, Bing and Yahoo, submit the same local tracking number to each of them.

2. Embed, or hard code, that same local tracking number into the footer of your website using schema markup, microdata that helps search engines interpret content. It tells search engines this is your phone number.

3. Use Javascript to program unique tracking numbers into the main calls to action of your website. Search engines will read your default hard-coded phone number rather than dynamic numbers coded in Javascript.

 

Interested in learning how DNI can help you track ad source effectiveness? Visit leasehawk.com/products#CallTrack.

Learn More

Ready to see LeaseHawk in action?

Fill out this form to learn more.

Related Posts

Marketing

6 Tips to Increase Traffic to Your Apartment Community

In a competitive multifamily housing market, every advantage counts when it comes to driving traffic to your apartment community. These six suggestions can entice prospective tenants into calling your community and scheduling a tour.

August 16, 2018
Marketing

Closing Techniques for Your Apartment Leasing Team

How you interact with prospects can be the determining factor on whether you close a lease or not. Particularly in the multifamily industry, future residents desire a sense of community and involvement from their leasing professionals. Improve your selling strategy with these key industry tips.

August 16, 2018
Marketing

Apartment Marketing Ideas for Spring

Spring is a time for new beginnings and also one of the busiest leasing times! That makes it the perfect time to show off your beautiful community. Take advantage of these Spring apartment marketing tips to help you drive traffic to your community.

August 16, 2018
News

ACE Reduces Leasing Office and Call Center Hours for Top Apartment Companies

Learn how top apartment companies ZRS, UDR, REMM Group, and Nicol Investment Company address staffing and operational challenges with AI innovation, ACE™ Virtual Leasing Assistant powered by LeaseHawk.

June 9, 2022
People

What’s a Good Closing Ratio for Leasing Agents?

Leasing is an art and a science. Ready to make it your goal to consistently outperform the industry average? Find out how the average leasing agent performed in 2021 and follow these tips on how to improve your own performance!

April 13, 2022
Tech

The Best Multifamily Digital Leasing Agent, from the Experts at LeaseHawk

What does it take to be multifamily’s best digital leasing agent? With more AI leasing tools available than ever before, it can be hard to know which is best for your properties. Read on to see why LeaseHawk’s digital leasing assistant, ACE, tops the competition.

March 31, 2022

Join Our Newsletter

Get the latest multifamily news, how-to's, infographics and more delivered right to your inbox.