How to Implement Apartment Call Tracking Without Affecting Your SEO

Learn how to maintain your website's search engine optimization (SEO) while using call tracking with dynamic number insertion (DNI). Make your call tracking and SEO efforts work in harmony.
August 16, 2018
Marketing

Get the benefits of Dynamic Number Insertion (DNI) while still maintaining Search Engine Optimization (SEO). Here’s how to make your call tracking and SEO efforts work in harmony:

You like the idea of call tracking, so you can determine which ad sources drive the most traffic to your apartment website. But you’ve heard it could hurt your site’s SEO, and you don’t want to lose the Google ranking you’ve paid SEO experts handsomely to get. What should you do?

First, don’t worry. It is possible to take advantage of call tracking benefits, without sacrificing SEO.

SEO and Call Tracking Explained

NAP (Name, Address, Phone number) consistency is important to search engines. Cross referencing your NAP among various websites is one way that search engines determine the validity of your business. They don’t like it when businesses use different contact information across web directories and will ding you for it in your search rankings. And this is exactly what marketers did in the early days of call tracking.

When call tracking was first introduced, marketers were inserting unique numbers everywhere, including in various web directories. Search engines were unable—or unwilling—to recognize a business as being the same across directories if it didn’t have the exact same contact information listed in each one.

But today, call tracking using Dynamic Number Insertion (DNI) is smarter. With DNI and a little savvy programming, you can maintain your SEO rankings.

3 Steps to Add DNI Without Hurting SEO

Implementing call tracking DNI without hurting your apartment site’s SEO is pretty easy. All you need to do is follow three steps:

1. When listing your apartment complex on the top three web directories—Google My Business, Bing and Yahoo, submit the same local tracking number to each of them.

2. Embed, or hard code, that same local tracking number into the footer of your website using schema markup, microdata that helps search engines interpret content. It tells search engines this is your phone number.

3. Use Javascript to program unique tracking numbers into the main calls to action of your website. Search engines will read your default hard-coded phone number rather than dynamic numbers coded in Javascript.

 

Interested in learning how DNI can help you track ad source effectiveness? Visit leasehawk.com/products#CallTrack.

Learn More

Ready to see LeaseHawk in action?

Fill out this form to learn more.

Related Posts

Marketing

Apartment Marketing Ideas for Winter

Get tips for keeping your leasing spirits high when the season gets slow. Learn how to attract prospects and fill vacancies with these marketing ideas for winter.

August 16, 2018
Marketing

Move Over Call Centers, Virtual Leasing is Here

From cost to limited flexibility, call center challenges have been hard to overcome in the past. Now, with new virtual leasing tools, you can capture calls, texts, and chats from prospects 24-hours a day. Learn how you can overcome call center challenges by utilizing virtual leasing.

August 16, 2018
Marketing

Lead Scoring 101: How to Prioritize Follow-Up Activity

Learn the basics of lead scoring! You’ll be surprised at how a simple lead score for each of your phone calls can unlock a wealth of knowledge to reveal your most effective ad sources and organize your leasing team’s follow-up activities.

August 16, 2018
Tech

The Future is Here: Self-Leasing Apartments

You’ve heard of self-driving cars, but have you heard of a self-leasing apartment? Learn about one apartment management company that has revolutionized the leasing process and made it nearly autonomous. Watch out Tesla, here comes MAR Companies and their powerful multifamily tech-stack.

December 1, 2020
Events

Not Another Chatbot: Fresh Tech at NMHC OPTECH

Tired of the same old solutions at tradeshows? Us, too. Watch the Opening Pitches during NMHC OPTECH Virtual for introductions to fresh, new multifamily technology. This year there is a total of 55 experts ready to show you their latest and greatest—including LeaseHawk!

December 1, 2020
Events

Take an APTvirtual Braindate with LeaseHawk

Tradeshows may be different, but that won't stop us from connecting. The upcoming APTvirtual promises to bring an experience like none other through virtual exhibits, rewards, and even… matchmaking. You'll want to add these can't-miss "Braindates" to your agenda ASAP before space runs out!

October 30, 2020

Join Our Newsletter

Get the latest multifamily news, how-to's, infographics and more delivered right to your inbox.