Get the benefits of Dynamic Number Insertion (DNI) while still maintaining Search Engine Optimization (SEO). Here’s how to make your call tracking and SEO efforts work in harmony:
You like the idea of call tracking, so you can determine which ad sources drive the most traffic to your apartment website. But you’ve heard it could hurt your site’s SEO, and you don’t want to lose the Google ranking you’ve paid SEO experts handsomely to get. What should you do?
First, don’t worry. It is possible to take advantage of call tracking benefits, without sacrificing SEO.
NAP (Name, Address, Phone number) consistency is important to search engines. Cross referencing your NAP among various websites is one way that search engines determine the validity of your business. They don’t like it when businesses use different contact information across web directories and will ding you for it in your search rankings. And this is exactly what marketers did in the early days of call tracking.
When call tracking was first introduced, marketers were inserting unique numbers everywhere, including in various web directories. Search engines were unable—or unwilling—to recognize a business as being the same across directories if it didn’t have the exact same contact information listed in each one.
But today, call tracking using Dynamic Number Insertion (DNI) is smarter. With DNI and a little savvy programming, you can maintain your SEO rankings.
Implementing call tracking DNI without hurting your apartment site’s SEO is pretty easy. All you need to do is follow three steps:
1. When listing your apartment complex on the top three web directories—Google My Business, Bing and Yahoo, submit the same local tracking number to each of them.
2. Embed, or hard code, that same local tracking number into the footer of your website using schema markup, microdata that helps search engines interpret content. It tells search engines this is your phone number.
3. Use Javascript to program unique tracking numbers into the main calls to action of your website. Search engines will read your default hard-coded phone number rather than dynamic numbers coded in Javascript.
Interested in learning how DNI can help you track ad source effectiveness? Visit leasehawk.com/products#CallTrack.
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