Get the benefits of Dynamic Number Insertion (DNI) while still maintaining Search Engine Optimization (SEO). Here’s how to make your call tracking and SEO efforts work in harmony:
You like the idea of call tracking, so you can determine which ad sources drive the most traffic to your apartment website. But you’ve heard it could hurt your site’s SEO, and you don’t want to lose the Google ranking you’ve paid SEO experts handsomely to get. What should you do?
First, don’t worry. It is possible to take advantage of call tracking benefits, without sacrificing SEO.
NAP (Name, Address, Phone number) consistency is important to search engines. Cross referencing your NAP among various websites is one way that search engines determine the validity of your business. They don’t like it when businesses use different contact information across web directories and will ding you for it in your search rankings. And this is exactly what marketers did in the early days of call tracking.
When call tracking was first introduced, marketers were inserting unique numbers everywhere, including in various web directories. Search engines were unable—or unwilling—to recognize a business as being the same across directories if it didn’t have the exact same contact information listed in each one.
But today, call tracking using Dynamic Number Insertion (DNI) is smarter. With DNI and a little savvy programming, you can maintain your SEO rankings.
Implementing call tracking DNI without hurting your apartment site’s SEO is pretty easy. All you need to do is follow three steps:
1. When listing your apartment complex on the top three web directories—Google My Business, Bing and Yahoo, submit the same local tracking number to each of them.
2. Embed, or hard code, that same local tracking number into the footer of your website using schema markup, microdata that helps search engines interpret content. It tells search engines this is your phone number.
Interested in learning how DNI can help you track ad source effectiveness? Visit leasehawk.com/products#CallTrack.
Fill out this form to learn more.
Are prospects still calling? Survey says… most definitely yes! According to LeaseHawk user data collected in 2020, over half of the inbound communications received by properties were phone calls. But is your leasing office answering?
Clicks and form submissions only get you so far in measuring the success of your marketing campaigns. To get the full picture of how to attribute your marketing success, you need to track your offline campaigns too. Use these three methods to keep track of your offline marketing campaigns.
Spring is a time for new beginnings and also one of the busiest leasing times! That makes it the perfect time to show off your beautiful community. Take advantage of these Spring apartment marketing tips to help you drive traffic to your community.
This year, thousands of multifamily professionals enthusiastically welcomed the return of Apartmentalize powered by NAA. There was a lot of knowledge to absorb in just three days. Read on for our key takeaways and stats taken from the event that we think every multifamily professional should know.
At LeaseHawk, we strive to give our clients the most enjoyable and secure experience possible. Our SOC 2 Type 1 Compliance Certification is an achievement that confirms our commitment to ensuring the security of your data and privacy.
Internet Listing Services drive hundreds of leads to community websites. But, once prospects are there, it can be difficult to find the information they need. Discover how Property Management Associates (PMA) turned to a robust technology solution, LeaseHawk’s ACE, as a cost-effective solution.
Get the latest multifamily news, how-to's, infographics and more delivered right to your inbox.