“Successful people ask better questions, and as a result, they get better answers.”
Many decisions must be made, and a lot of team effort goes into it. Using the right ad sources to reach the right audience, keeping the leasing pipeline stacked, and staffing adequately are just a few of the pieces of the puzzle. Questions must be asked, and measurable data is needed to ensure those apartments are price-optimized and occupied.
Then you get down to the actual leasing office practices: Are there enough prospects calling my property? How do I know if the team is working leads effectively? Are they responding in a professional and timely manner?
A Customer Relationship Management (CRM) app is a perfect way to better answer all these questions while providing the leasing staff with fast response options. The LeaseHawk CRM collects marketing information on which sources are driving business while offering multiple communication choices for fast response times, including voice, text and email templates. The app is conveniently available for both desktop computers and mobile devices so that those precious prospects can be captured before they move on to the next property.
LeaseHawk clients have reported that having a CRM allowed them to triple the number of leads they responded to. It’s the small things that make the difference in whether a person decides to choose our apartment community for a tour…the fast response time and the text option in addition to the phone call can be all that it takes.
Prior to launching the LeaseHawk CRM at their properties, the MC Companies executive level had minimal data to ensure marketing dollars, staffing levels and any struggles in occupancy were effectively managed.
“The implementation of the LeaseHawk CRM resulted in such incredible change to the reported numbers and dramatically illustrates the pain point any company without a CRM is facing. This, combined with Telephone Performance Analysis (TPA) gives us a clear picture of training opportunities and essentially closes the loop in problem solving.”
Consider a CRM if you are seeking meaningful, measurable metrics for success. The best answer could be right in front of you!
Fill out this form to learn more.
For decades, mystery shops have been the go-to method for measuring employee performance. But, do they really give you the concrete data needed to help determine training, hiring and termination needs? Learn new methodologies to measure how effective your employees are at leasing apartments.
As some communities begin the first phase of reopening, people are looking for cues and guidelines to follow as they venture out in public. How can you create a personal connection from a distance? Follow these tips to help you create an engaging experience through the phases of re-opening.
Ready for a little history lesson? Sit back, relax, and let the reminiscing begin! Watch the multifamily industry’s first virtual tour that debuted nearly 15 years ago at the 2005 AIM Conference. See how virtual tours started and how our industry still uses them today.
Is your property “virtually open” 24/7? Add a virtual leasing assistant that will ensure you never miss another leasing opportunity. Just make sure you do your homework as not all virtual assistants are created equal. Check out these five virtual assistant benefits you can’t afford to miss.
Choosing which chatbot for your multifamily business is not an easy decision. With the list of vendors growing, how do you know which questions to ask to find the solution that’s right for you? Start by asking these 50+ questions before buying a chatbot for your apartment portfolio.
Tours are essential for closing leases, but which tour type best fits the demands of our current environment and the needs of your communities? We asked the marketing experts at Shelton Residential and MC Companies to help us break-down the different tour types happening in multifamily right now.
Get the latest multifamily news, how-to's, infographics and more delivered right to your inbox.