NMHC OPTECH: Must-See Sessions and Leasing Tech

It’s time to plan your OPTECH 2021 agenda!


OPTECH, powered by the National Multifamily Housing Council, returns in-person November 8-10 in National Harbor, Maryland. It promises a newly reimagined conference experience, including more time and space for meeting with friends and solution providers and a restructured schedule. Plus, it doesn’t hurt that National Harbor is a waterfront destination like no other; named one of “The Best Places to Catch Astounding Sunsets” by Expedia.

Between Ferris wheel rides and harbor cruises, you’ll want to make sure your OPTECH agenda is loaded with these must-see sessions and leasing technologies from the best solution providers in our industry.

Must-See Sessions at OPTECH 2021  

Image by Dom Beveridge, Multifamily Insiders

The Exchange

Brand new for 2021, the OPTECH Exchange is a lounge with two stages that will debut dynamic speakers throughout Day 1 and 2 of the conference. According to the NMHC, it’s a place to meet your friends and business partners, charge your devices, and recharge yourself.

Monday, November 8 from 3:00pm – 5:00pm  

Tuesday, November 9 from 10:30am – 3:00pm

Self-Service Leasing: What the Data has to Say

Owner/operators that implemented AI with CRMs, centralized leasing, and self-service leasing concepts to sustain business operations through the crisis have reported these technologies led to more qualified leads, increased closing ratios and optimization of the marketing funnel.  

Tuesday, November 9 from 10:45am – 11:30am

Demystifying Machine Learning and AI for Marketing Analytics

This session will provide practical working definitions of Machine Learning and Artificial Intelligence, discuss how these concepts can improve your marketing optimization strategy, and cover the evolution for building a Marketing Analytics system from the ground up.  

Wednesday, November 10 from 9:00am – 9:45am

PropTech, AI and Humans: Working Together in Harmony  

How do you get the balance right between new PropTech, AI, and your valuable human staffing? Too often the decision is presented in binary terms: total AI or very little automation. As is often the case in life, the answer is less either/or and more all-of-the-above. Join this fascinating panel as they address one of the greatest challenges of our time, how to seamlessly integrate technology and humans to provide top-notch customer service.

Wednesday, November 10 from 10:00am – 10:45am

Leasing Tech That Should be on Your 2022 Radar  

Next-Gen Cyber Security  

One of the biggest problems across all industries can be a data breach. Committing to the security of your renter’s data and privacy can increase customer satisfaction and trust. Abacode is just one of the industry-leading Managed Cybersecurity & Compliance Providers (MCCP) to be showcased at OPTECH. See them in the Startups & New Exhibitor Pavilion, Kiosk 1, to learn about the all the necessary disciplines you need to meet regulatory mandates and business cybersecurity standards.

Upgrades for Your Customer Relationship Software

If you’re still using the free CRM that came with your Property Management System (PMS), then you’re due for a long-standing upgrade. Leading property management companies and owners agree that a powerful CRM is the key to meeting the fast response-time demands of today’s prospects and residents, and the integration and reporting expectations needed by leasing teams. Look to the experts at Knock, Booth #740, to experience their best-in-class CRM that is sure to knock your leasing team’s response-time goals out of the park in 2022.  

Forget Chatbots—Virtual Leasing Assistants Are What’s Next

Chatbots are so 2020. Are you ready for what’s next? Virtual leasing assistants use AI-powered voice, text, and chat technology that interact with prospects on their preferred communication channel to deliver pre-qualified prospects, 24/7. LeaseHawk, long-standing software innovators for multifamily, have created ACE™ Virtual Leasing Assistant. Visit us at Booth #725 to experience what it’s like to have a voice, or even face-to-face, conversation with a virtual leasing agent. It’s eerily human, just see for yourself:

See You Soon in National Harbor  

We can’t wait to see you soon at OPTECH. If you’d like to pre-schedule a meeting with LeaseHawk, simply drop us a note on our website!

Learn More

Ready to see LeaseHawk in action?

Fill out this form to learn more.

Related Posts


Not Another Chatbot: Fresh Tech at NMHC OPTECH

Tired of the same old solutions at tradeshows? Us, too. Watch the Opening Pitches during NMHC OPTECH Virtual for introductions to fresh, new multifamily technology. This year there is a total of 55 experts ready to show you their latest and greatest—including LeaseHawk!

October 20, 2022

3 Must-Do’s at Apartmentalize Powered By NAA

Heading to Apartmentalize powered by NAA? The line-up for 2018 includes attendance of nearly 10,000 multifamily professionals and VIP keynote speakers including Mike Rowe and Alex Rodriguez. Make your four-day experience at Apartmentalize stress-free with these three must-do’s for your agenda.

October 20, 2022

NMHC OPTECH: Must-See Sessions and Leasing Tech

Between Ferris wheel rides and harbor cruises, you’ll want to make sure your OPTECH agenda is loaded with these must-see sessions and leasing technologies from the best solution providers in our industry.

October 20, 2022

Streamline Apartment Leasing with AI in 2024

Discover the game-changing impact of Artificial Intelligence on multifamily properties in 2024. Explore how ACE™ from LeaseHawk revolutionizes staffing, renter retention, and interactions, setting new standards for efficiency and satisfaction. Unlock the future of multifamily success with AI.

January 23, 2024

Why You Should Switch to an AI Contact Center

The multifamily industry is shifting to AI contact centers for 24/7 support, scalability, consistent info, smart lead qualification, data insights, cost savings, and happier renters. Learn how the ACE™ AI Contact Center can help your properties stay competitive and offer top-notch service.

December 4, 2023

5 Ways AI Can Give Your Leasing Team a Boost

Are missed calls causing headaches for your leasing office? Boost your leasing team's performance and your bottom line with Artificial Intelligence (AI). Learn 5 ways to harness the power of AI to bridge the gap and close leases faster.

July 24, 2023

Join Our Newsletter

Get the latest multifamily news, how-to's, infographics and more delivered right to your inbox.