ZRS Management is improving their lease conversions, saving their onsite staff precious work hours, and effectively communicating with prospective residents 24/7 – yes, including weekends.
LeaseHawk’s AI-powered ACE™ virtual leasing assistant has proven to be an effective resource to capture and qualify incoming leads through voice, chat, and text. This frees up the leasing staff to focus on higher valued activities like conducting tours and closing leases.
ACE is much more than a chatbot. ACE’s technology uses cutting-edge voice-automation and natural language processing capable of making human-like connections over the phone, text messaging, and web chat for your property website, ILS listings, social media, and email autoresponders.
Virtual leasing assistants powered by AI can fill staffing gaps immediately to alleviate overwhelmed and understaffed leasing offices. A bonus: they don’t get sick and never need vacation time. The onboarding of ACE requires minimal resources from the property. ACE need only be trained once and can be setup and working for properties in as a little as 24 hours.
ZRS cites that at full occupancy they were able to close some of their leasing offices over weekends and lean on ACE to handle leasing inquiries. What does ACE do while its human counterparts were saving precious hours? It works to pre-qualify prospects by answering their leasing questions, add prospects to waitlists, schedule tours, and conversationally answer their leasing questions about the property and what it’s like to live there.
Overall, ACE handled 29 percent of all inquiries received by ZRS properties. Plus, ACE made a great impression on those prospects because out of the total number of applicants that interacted with ACE, 80 percent signed a lease.
Using its ability to ask prospects important pre-screening questions, 85% of ACE-driven applicants were approved compared to the 78 percent approval rate of those who did not interact with ACE.
Jeremy Brown, VP of Marketing for ZRS, said, “Saving our leasing teams countless hours by filtering the noise to provide the most qualified leads to us has been so advantageous. This way, our leasing team can focus on what they do best – leasing! ACE has been able to keep our pipeline full of pre-qualified prospects ready to visit or virtually visit our communities.”
Most apartment community onsite teams are busy during this unprecedented demand for apartment living. However, according to the 2022 Swift Bunny apartment employee satisfaction survey, 30 percent of workers are not able to complete their work in the time allowed and 27 percent of employees do not have the necessary resources, tools, technology, or support to do their jobs well.
Leasing teams can rely on ACE, so they can focus on other responsibilities and always feel supported. On average, ACE converts every 1 in 4 conversations to a guest card for ZRS, interacting on the communication channel their prospects prefer, 24/7. This technology ensures that every potential renter received the leasing answers they needed.
And they needed lots of answers—in 2021 ACE answered 35,208 leasing questions for ZRS prospects. The No. 1 leasing question concerned pricing and availability with 19 percent of conversations asking about just that. The second-most asked question was rental qualifications (10%), followed by Application (8%) and apartment amenities (4%)
As for method, 75% of conversations across digital marketing efforts and ILS partners, were handled by ACE over the phone.
Staffing is a challenge and call centers are not immune. Free up precious hours and let ACE handle your weekend leasing inquiries. To learn more about how ACE can help your properties, visit leasehawk.com/ace.
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UDR has seen significant cost savings and increased prospect conversions since implementing ACE™ Virtual Leasing Assistant from LeaseHawk. According to Scott Wesson, UDR’s Chief Digital Officer, “By implementing ACE, UDR is on track to reducing its operating expense for managing calls by 65%.”
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