NAA Apartmentalize: 5 Mind-Blowing Stats and Takeaways

Read our key takeaways and stats that we think every multifamily professional should know.

2021 Apartmentalize powered by NAA

This year, thousands of multifamily professionals enthusiastically welcomed the return of Apartmentalize powered by the National Apartment Association. After more than a year of cancelled or virtual events, LeaseHawk couldn’t have been more ready for this opportunity to network and exchange ideas with our peers in person.

With our masks on and minds open, we were able to dive into more than 100 engaging sessions and explore over 400 high-energy exhibiting vendors. There was a lot of knowledge to absorb in just three days. Read on for our key takeaways and stats taken from the event that we think every multifamily professional should know.

Image credit: @FitOnDemand247. Twitter, 3 September 2021.

Top 5 Stats & Takeaways

1. Leads are up 110 percent and leasing teams have more than they can handle.

Unlike other supply chains, there is no shortage of leads shopping for their next apartment home. Leasing teams are juggling many new responsibilities, such as conducting live virtual tours, and according to Lisa Trosien, President for, the influx of leads is more than they can handle.  

Artificial Intelligence (AI) was mentioned as a tool to optimize an onsite team’s follow-up process. A bot can assist leads with self-qualification before they are handed off to the leasing team. She said, “AI works, but has limitations. You can’t just set it and forget it. Don’t use it to get info from your prospect, and then later send them communications that asks them the same questions over again. People don’t like to answer the same questions twice.”

2. 60 percent of leases are signed with no human contact for Pegasus Residential.  

Pegasus Residential manages thousands of apartments in Georgia, Florida, Alabama, Texas, Louisiana, Tennessee, North Carolina, South Carolina, and Virginia. Their Vice President of Client Services, Laurie Lyons, mentioned during one Apartmentalize session that 60 percent of her leases are signed with no human contact. She elaborated on the importance of data and how she is using it to make their automated processes and bots smarter. Which in turn, is saving their leasing team time and helping to avoid follow-up on unqualified leads.    

Lyons said this type of performance has also led to the renaming of some job titles to reflect changing duties and reduced staff to save costs in areas where they became unnecessary.

3. The multifamily industry has pivoted to technology, but people will never be replaced.  

Not surprisingly, the effect of COVID-19 on the industry was a major topic of discussion during Apartmentalize. The pandemic caused most property owners and operators to turn to technology, such as chatbots and self-guided tours, to keep operations running smooth.  

Steve Hallsey, Managing Director for Wood Partners touched on this during “The Theory of Automation: Every Touchpoint Counts” session. He said, “AI will change how onsite staff address customer needs, such as informational inquiries, but it will never replace a person.” Hallsey explained that he believes AI will allow onsite staff to focus their attention on more complex tasks, such as online reviews, ratings, and the customer experience for current residents.

4. Data Analysts are wanted.

Hiring for data analytics is on the upswing. Crystal Martin, Director of Operations, Leon Capital Group, said her company is seeking analysts who can come in and aggregate the data and present it in actionable ways on dashboards shared portfolio-wide with the team. Its interpretation is key to high performance, and it makes “everyone on the team better at what they do."

5. Technology is accepted by all generations—not just younger residents.  

Offering smart-home conveniences where renters operate their doors, lighting, and utilities through an app on their phone comes easily and naturally to younger residents. Operators at Apartmentalize reported that for some older residents, they tell them it’s available and, at first, they are scared. Then they show them how easy it is, and they are happy to use it.

Image credit: @naahq. Twitter, 1 September 2021.

LeaseHawk at Apartmentalize

AI was a trending subject during the conference, in both sessions and throughout the exposition hall. At the LeaseHawk booth, you may have had the opportunity to meet ACE, an AI-powered virtual leasing assistant.  

Unlike other chatbots, ACE uses AI and Natural Language Processing (NLP). ACE conversationally answers your prospect’s phone calls, text messages, and chats—providing a full omnichannel experience for your prospective renters. Watch the video below to hear ACE for yourself and learn how AI will change the way you lease.

Connect with Our Experts

For more information about how to leverage artificial intelligence for your properties, or any other tech curiosities, reach out to us at LeaseHawk. We look forward to strategizing with you.

Learn More

Ready to see LeaseHawk in action?

Fill out this form to learn more.

Related Posts


Not Another Chatbot: Fresh Tech at NMHC OPTECH

Tired of the same old solutions at tradeshows? Us, too. Watch the Opening Pitches during NMHC OPTECH Virtual for introductions to fresh, new multifamily technology. This year there is a total of 55 experts ready to show you their latest and greatest—including LeaseHawk!

October 20, 2022

3 Must-Do’s at Apartmentalize Powered By NAA

Heading to Apartmentalize powered by NAA? The line-up for 2018 includes attendance of nearly 10,000 multifamily professionals and VIP keynote speakers including Mike Rowe and Alex Rodriguez. Make your four-day experience at Apartmentalize stress-free with these three must-do’s for your agenda.

October 20, 2022

NMHC OPTECH: Must-See Sessions and Leasing Tech

Between Ferris wheel rides and harbor cruises, you’ll want to make sure your OPTECH agenda is loaded with these must-see sessions and leasing technologies from the best solution providers in our industry.

October 20, 2022

Introducing ACE™ Insights

LeaseHawk unveils ACE™ Insights, the latest addition to its ACE AI platform, to boost human efficiency, productivity, and leasing velocity. Current clients get priority access. Contact us to join the list!

June 11, 2024

Streamline Apartment Leasing with AI in 2024

Discover the game-changing impact of Artificial Intelligence on multifamily properties in 2024. Explore how ACE™ from LeaseHawk revolutionizes staffing, renter retention, and interactions, setting new standards for efficiency and satisfaction. Unlock the future of multifamily success with AI.

January 23, 2024

Why You Should Switch to an AI Contact Center

The multifamily industry is shifting to AI contact centers for 24/7 support, scalability, consistent info, smart lead qualification, data insights, cost savings, and happier renters. Learn how the ACE™ AI Contact Center can help your properties stay competitive and offer top-notch service.

December 4, 2023

Join Our Newsletter

Get the latest multifamily news, how-to's, infographics and more delivered right to your inbox.