15 Years in the Making: Apartment Virtual Tours

Nearly 15 years ago at the 2005 AIM Conference, virtual tours made their debut—sit back, relax and let the reminiscing begin!
July 31, 2020
People

2005: The First Virtual Tour

15 years ago, video marketing was cutting edge and not yet widely available. The only place to post videos was in an Apple format viewable in iTunes. It was wildly technical trying to figure out how to film, convert and upload video. Plus, you had to rely on your prospects to download your video to their iPod. Early that year, YouTube launched, but didn’t have the marketing muscle that Apple did. Needless to say, it has taken years for video to become prevalent in the apartment industry.

Due to the impact of COVID-19, the need for virtual tours has accelerated. In 2005, Apartment marketing experts, Kate Good and Toni Blake were ahead of their time in predicting the relevancy and importance of video for our industry. They starred in what is now the multifamily industry’s very first virtual tour, which debuted for attendees at the 2005 AIM Conference.

At the time dubbed, “video podcasting” Kate and Toni led conference attendees through what a virtual tour could look like for leasing offices. Attendees who saw the virtual tour were blown away, because at the time an iPod was for only listening to music. In the video, Kate states, “I believe the next generation of apartment marketing is when you can actually bring your apartment community to life through video.”

First Aired: October 2005, AIM Conference (Apartment Innovation and Marketing Conference)

Produced by: Elyse Mueller, Unibrow Productions

Starring: Toni Blake, Kate Good

Music: bensound.com

2020: Virtual Tours Today

Now, nearly 15 years later, virtual leasing is the norm. Video and 3D tours are no longer a trendy marketing tool—they are a necessity. With guided tours being impacted by stay-at-home orders and social distancing, leasing agents must rely on digital tools to lease apartments.

Other virtual tools used by leasing offices today are chatbots and virtual leasing assistants. ACE, the virtual leasing assistant from LeaseHawk, can answer phone calls, texts, and chats when a leasing agent is unavailable. It can even schedule or send a link to one of the many virtual tour options.

Experience how ACE works for yourself and see how it changes the way your prospects schedule tours. Call or text (480) 571-1339 and ask ACE to schedule a virtual tour!

Learn More

Ready to see LeaseHawk in action?

Fill out this form to learn more.

Related Posts

People

Win the Leasing Game with Agent Performance

What happens when your leasing team answers a prospect call? Do they ask the right questions? Do they ask to schedule an appointment? Learn how to build a winning strategy for measuring your team's performance on calls, so you can identify trends and areas that need improvement.

January 29, 2018
People

The Do’s and Don’ts of Measuring Leasing Team Performance

Do you know how well your leasing team performs on calls? With thousands of dollars being spent on ads, it's important to know how well your prospects are being handled. Follow these do’s and don’ts for measuring leasing team performance at your properties.

January 29, 2018
People

Choosing a Multifamily Technology Partner vs. Vendor

Before you hire your next vendor, follow these tried-and-true tips for finding a supplier that will be more than just another vendor, but an actual partner for your multifamily business.

January 29, 2018
News

For UDR, Removing Friction from Leasing Process Has Operation Margins Soaring

By adding new technology, the diversified multifamily REIT with approximately 52,600 apartment homes, has been able to increase its tour volume, conducting upwards of 40 self-guided tours per day while employing only a fraction of multi-functional office personnel at a given community.

July 28, 2021
Marketing

Calls Are King For Multifamily

Are prospects still calling? Survey says… most definitely yes! According to LeaseHawk user data collected in 2020, over half of the inbound communications received by properties were phone calls. But is your leasing office answering?

July 26, 2021
Tech

5 Things ACE Has Taught Us About Your Renters

ACE™ Virtual Leasing Assistant is diligently working at hundreds of communities across the country to engage with prospects 24/7. From the millions of interactions that ACE has handled, we have learned a lot about your prospective renters—so, we thought we would share!

July 13, 2021

Join Our Newsletter

Get the latest multifamily news, how-to's, infographics and more delivered right to your inbox.