15 years ago, video marketing was cutting edge and not yet widely available. The only place to post videos was in an Apple format viewable in iTunes. It was wildly technical trying to figure out how to film, convert and upload video. Plus, you had to rely on your prospects to download your video to their iPod. Early that year, YouTube launched, but didn’t have the marketing muscle that Apple did. Needless to say, it has taken years for video to become prevalent in the apartment industry.
Due to the impact of COVID-19, the need for virtual tours has accelerated. In 2005, Apartment marketing experts, Kate Good and Toni Blake were ahead of their time in predicting the relevancy and importance of video for our industry. They starred in what is now the multifamily industry’s very first virtual tour, which debuted for attendees at the 2005 AIM Conference.
At the time dubbed, “video podcasting” Kate and Toni led conference attendees through what a virtual tour could look like for leasing offices. Attendees who saw the virtual tour were blown away, because at the time an iPod was for only listening to music. In the video, Kate states, “I believe the next generation of apartment marketing is when you can actually bring your apartment community to life through video.”
First Aired: October 2005, AIM Conference (Apartment Innovation and Marketing Conference)
Produced by: Elyse Mueller, Unibrow Productions
Starring: Toni Blake, Kate Good
Music: bensound.com
Now, nearly 15 years later, virtual leasing is the norm. Video and 3D tours are no longer a trendy marketing tool—they are a necessity. With guided tours being impacted by stay-at-home orders and social distancing, leasing agents must rely on digital tools to lease apartments.
Other virtual tools used by leasing offices today are chatbots and virtual leasing assistants. ACE, the virtual leasing assistant from LeaseHawk, can answer phone calls, texts, and chats when a leasing agent is unavailable. It can even schedule or send a link to one of the many virtual tour options.
Experience how ACE works for yourself and see how it changes the way your prospects schedule tours. Call or text (480) 571-1339 and ask ACE to schedule a virtual tour!
Fill out this form to learn more.
Do you know how well your leasing team performs on calls? With thousands of dollars being spent on ads, it's important to know how well your prospects are being handled. Follow these do’s and don’ts for measuring leasing team performance at your properties.
Before you hire your next vendor, follow these tried-and-true tips for finding a supplier that will be more than just another vendor, but an actual partner for your multifamily business.
Is your leasing team bringing their "A game" on every prospect call? Learn how PLK Communities' call performance is soaring above the industry, plus 8 tips on how to refine and improve your own leasing team’s skills.
Do you know how well your leasing team performs on calls? With thousands of dollars being spent on ads, it's important to know how well your prospects are being handled. Follow these do’s and don’ts for measuring leasing team performance at your properties.
ACE™ Virtual Leasing Assistant now integrates with more of the systems you love. We’re excited to announce that LeaseHawk has partnered with Knock, a leading CRM provider for the industry. Our partnership integrates ACE with Knock’s CRM and calendar to keep your guest cards and tours in sync.
Spring is a time for new beginnings and also one of the busiest leasing times! That makes it the perfect time to show off your beautiful community. Take advantage of these Spring apartment marketing tips to help you drive traffic to your community.
Get the latest multifamily news, how-to's, infographics and more delivered right to your inbox.