3 Property Management Analytics You Need to Know

The multifamily metrics that will keep you from losing leases to the competition.
April 4, 2019
Tech

You collect and track data surrounding your properties’ renter retention rates, affordability, vacant days and revenue growth. But are you as familiar with your sites’ marketing metrics? Not knowing these three analytics could be costing you big time—both in marketing dollars and missed leasing opportunities.  

Key analytic: How many calls your leasing agents miss.

You spend thousands of advertising dollars to make the phone ring, but what happens when those calls go unanswered because it’s after hours or leasing agents are out on tours? In 2018, leasing offices missed an average of 43 percent of incoming calls, which is a big deal considering 52 percent of those callers will not call back.  

Instead of missing those sales opportunities, don’t let the phone go unanswered. LeaseHawk’s ACE (Answer Calls Every time) is the multifamily industry’s first conversational automated assistant. It takes calls, answers questions, collects guest card information and sets appointments when leasing agents aren’t able to answer the phone. Prospects are four times more likely to converse with ACE than leave a voicemail. In fact, 30 percent of prospect calls answered by ACE resulted in guest card information in 2018.  

Key analytic: The number of calls coming in from prospects.

It’s not enough to know that the phone is ringing. You need to know who’s on the other end. Tracking how many calls are from prospects versus residents, vendors or other general business, is necessary to determining how well your ad sources are performing.

With Dynamic Number Insertion (DNI)—assigning a unique phone number to each ad source—you can track which ones are bringing you the most leads. And lead scoring tells you which ad sources are generating true prospects. LeaseHawk makes lead scoring easy with LeadScore AI. The service leverages artificial intelligence and analyzes call recordings to reveal caller intentions, such as rental inquiries. The data is then populated into business intelligence reports so you can determine the true value of your advertising spend.

Key analytic: How well your leasing agents are performing.

Let’s assume everything has gone to plan until now: A prospect saw one of your ads, called and a leasing agent answered. That still doesn’t guarantee the interaction will result in guest card information or an appointment.

Find out who your top performers are with TPA (Telephone Performance Analysis). TPA records calls with prospects and scores them according to best practices. You can use this information to help train underperforming leasing agents and to reward those who are doing a stellar job.

Learn More

Ready to see LeaseHawk in action?

Fill out this form to learn more.

Related Posts

Tech

What Chatbot is Best for My Apartment Communities?

Consumers are 4x more likely to prefer using a chat box over speaking to a human. It’s time for your properties to offer a virtual experience for your renters. Discover three types of chat solutions and learn which one is the best fit for your multifamily properties.

January 29, 2018
Tech

Apartments Using AI Have a Competitive Advantage

Artificial Intelligence (AI) has created a new experience standard: fast, easy, accurate and personalized. If your properties invest based on these improvements, you’ll find that implementing AI can deliver a powerful competitive advantage.

January 29, 2018
Tech

What Can an AI Leasing Assistant Do?

AI assistants have streamlined our day-to-day activities. Amazon Alexa and Google Assistant have made the shopping experience faster and simple tasks more convenient than ever. This same technology is available for apartment owners and managers to create better customer experiences.

January 29, 2018
Marketing

How Can I Reduce Call Center Costs?

We’re in an unprecedented time where ‘work from home’ is the new normal. If you’re looking to call centers to help with your leasing office's calls, then you know it can be a pricey hit to your budget. Use these 5 tips to nurture every lead and reduce your call center costs at the same time.

April 3, 2020
Tech

What Chatbot is Best for My Apartment Communities?

Consumers are 4x more likely to prefer using a chat box over speaking to a human. It’s time for your properties to offer a virtual experience for your renters. Discover three types of chat solutions and learn which one is the best fit for your multifamily properties.

March 30, 2020
People

5 Ways to Maintain Communication During Uncertain Times

The COVID-19 (Coronavirus) outbreak is a rapidly changing situation. Learn 5 things you can do right away to maintain open communication with your prospects and residents. After all, clear communication is one of the best ways to stay calm and maintain business-as-usual during these uncertain times.

March 30, 2020

Join Our Newsletter

Get the latest multifamily news, how-to's, infographics and more delivered right to your inbox.