You collect and track data surrounding your properties’ renter retention rates, affordability, vacant days and revenue growth. But are you as familiar with your sites’ marketing metrics? Not knowing these three analytics could be costing you big time—both in marketing dollars and missed leasing opportunities.
You spend thousands of advertising dollars to make the phone ring, but what happens when those calls go unanswered because it’s after hours or leasing agents are out on tours? In 2018, leasing offices missed an average of 43 percent of incoming calls, which is a big deal considering 52 percent of those callers will not call back.
Instead of missing those sales opportunities, don’t let the phone go unanswered. LeaseHawk’s ACE (Answer Calls Every time) is the multifamily industry’s first conversational automated assistant. It takes calls, answers questions, collects guest card information and sets appointments when leasing agents aren’t able to answer the phone. Prospects are four times more likely to converse with ACE than leave a voicemail. In fact, 30 percent of prospect calls answered by ACE resulted in guest card information in 2018.
It’s not enough to know that the phone is ringing. You need to know who’s on the other end. Tracking how many calls are from prospects versus residents, vendors or other general business, is necessary to determining how well your ad sources are performing.
With Dynamic Number Insertion (DNI)—assigning a unique phone number to each ad source—you can track which ones are bringing you the most leads. And lead scoring tells you which ad sources are generating true prospects. LeaseHawk makes lead scoring easy with LeadScore AI. The service leverages artificial intelligence and analyzes call recordings to reveal caller intentions, such as rental inquiries. The data is then populated into business intelligence reports so you can determine the true value of your advertising spend.
Let’s assume everything has gone to plan until now: A prospect saw one of your ads, called and a leasing agent answered. That still doesn’t guarantee the interaction will result in guest card information or an appointment.
Find out who your top performers are with TPA (Telephone Performance Analysis). TPA records calls with prospects and scores them according to best practices. You can use this information to help train underperforming leasing agents and to reward those who are doing a stellar job.
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Whenever prospective renters need answers from your properties, you can rest assured knowing that ACE AI, LeaseHawk’s virtual leasing assistant, can answer any call, text, or chat for you. In fact, it can answer over 160 leasing inquiries about your property, this list is just a few!
It’s a challenge keeping up with communication expectations. Zillow reports that 73% of Millennials expect a reply from a leasing office within a day or less—with many expecting a reply within a few hours. Start improving your communication performance by asking these three simple questions.
With our proprietary technology and sophisticated reporting, LeaseHawk allows you to get more out of your existing Property Management System.
Is your property “virtually open” 24/7? Add a virtual leasing assistant that will ensure you never miss another leasing opportunity. Just make sure you do your homework as not all virtual assistants are created equal. Check out these five virtual assistant benefits you can’t afford to miss.
Choosing which chatbot for your multifamily business is not an easy decision. With the list of vendors growing, how do you know which questions to ask to find the solution that’s right for you? Start by asking these 50+ questions before buying a chatbot for your apartment portfolio.
Tours are essential for closing leases, but which tour type best fits the demands of our current environment and the needs of your communities? We asked the marketing experts at Shelton Residential and MC Companies to help us break-down the different tour types happening in multifamily right now.
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