You collect and track data surrounding your properties’ renter retention rates, affordability, vacant days and revenue growth. But are you as familiar with your sites’ marketing metrics? Not knowing these three analytics could be costing you big time—both in marketing dollars and missed leasing opportunities.
You spend thousands of advertising dollars to make the phone ring, but what happens when those calls go unanswered because it’s after hours or leasing agents are out on tours? In 2018, leasing offices missed an average of 43 percent of incoming calls, which is a big deal considering 52 percent of those callers will not call back.
Instead of missing those sales opportunities, don’t let the phone go unanswered. LeaseHawk’s ACE (Answer Calls Every time) is the multifamily industry’s first conversational automated assistant. It takes calls, answers questions, collects guest card information and sets appointments when leasing agents aren’t able to answer the phone. Prospects are four times more likely to converse with ACE than leave a voicemail. In fact, 30 percent of prospect calls answered by ACE resulted in guest card information in 2018.
It’s not enough to know that the phone is ringing. You need to know who’s on the other end. Tracking how many calls are from prospects versus residents, vendors or other general business, is necessary to determining how well your ad sources are performing.
With Dynamic Number Insertion (DNI)—assigning a unique phone number to each ad source—you can track which ones are bringing you the most leads. And lead scoring tells you which ad sources are generating true prospects. LeaseHawk makes lead scoring easy with LeadScore AI. The service leverages artificial intelligence and analyzes call recordings to reveal caller intentions, such as rental inquiries. The data is then populated into business intelligence reports so you can determine the true value of your advertising spend.
Let’s assume everything has gone to plan until now: A prospect saw one of your ads, called and a leasing agent answered. That still doesn’t guarantee the interaction will result in guest card information or an appointment.
Find out who your top performers are with TPA (Telephone Performance Analysis). TPA records calls with prospects and scores them according to best practices. You can use this information to help train underperforming leasing agents and to reward those who are doing a stellar job.
Fill out this form to learn more.
LeaseHawk’s ACE is the industry leader in this evolving virtual leasing assistant technology, as one of the first to make NLP a reality for its clients. NLP-enabled chatbots create prospect interactions that are more valuable to rental prospects and leasing professionals than other systems.
ACE™ Virtual Leasing Assistant is diligently working at hundreds of communities across the country to engage with prospects 24/7. From the millions of interactions that ACE has handled, we have learned a lot about your prospective renters—so, we thought we would share!
Bots that use conversational AI provide the most human-like interactions for your rental prospects. Learn how you can leverage this technology to maximize your ad source spend, increase your rental income, and boost onsite productivity.
This year, thousands of multifamily professionals enthusiastically welcomed the return of Apartmentalize powered by NAA. There was a lot of knowledge to absorb in just three days. Read on for our key takeaways and stats taken from the event that we think every multifamily professional should know.
At LeaseHawk, we strive to give our clients the most enjoyable and secure experience possible. Our SOC 2 Type 1 Compliance Certification is an achievement that confirms our commitment to ensuring the security of your data and privacy.
Internet Listing Services drive hundreds of leads to community websites. But, once prospects are there, it can be difficult to find the information they need. Discover how Property Management Associates (PMA) turned to a robust technology solution, LeaseHawk’s ACE, as a cost-effective solution.
Get the latest multifamily news, how-to's, infographics and more delivered right to your inbox.