You collect and track data surrounding your properties’ renter retention rates, affordability, vacant days and revenue growth. But are you as familiar with your sites’ marketing metrics? Not knowing these three analytics could be costing you big time—both in marketing dollars and missed leasing opportunities.
You spend thousands of advertising dollars to make the phone ring, but what happens when those calls go unanswered because it’s after hours or leasing agents are out on tours? In 2018, leasing offices missed an average of 43 percent of incoming calls, which is a big deal considering 52 percent of those callers will not call back.
Instead of missing those sales opportunities, don’t let the phone go unanswered. LeaseHawk’s ACE (Answer Calls Every time) is the multifamily industry’s first conversational automated assistant. It takes calls, answers questions, collects guest card information and sets appointments when leasing agents aren’t able to answer the phone. Prospects are four times more likely to converse with ACE than leave a voicemail. In fact, 30 percent of prospect calls answered by ACE resulted in guest card information in 2018.
It’s not enough to know that the phone is ringing. You need to know who’s on the other end. Tracking how many calls are from prospects versus residents, vendors or other general business, is necessary to determining how well your ad sources are performing.
With Dynamic Number Insertion (DNI)—assigning a unique phone number to each ad source—you can track which ones are bringing you the most leads. And lead scoring tells you which ad sources are generating true prospects. LeaseHawk makes lead scoring easy with LeadScore AI. The service leverages artificial intelligence and analyzes call recordings to reveal caller intentions, such as rental inquiries. The data is then populated into business intelligence reports so you can determine the true value of your advertising spend.
Let’s assume everything has gone to plan until now: A prospect saw one of your ads, called and a leasing agent answered. That still doesn’t guarantee the interaction will result in guest card information or an appointment.
Find out who your top performers are with TPA (Telephone Performance Analysis). TPA records calls with prospects and scores them according to best practices. You can use this information to help train underperforming leasing agents and to reward those who are doing a stellar job.
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Conversational leasing tools answer rental prospects’ questions, collect contact information, and schedule community tours. However, not all conversational leasing tools are created equal. To be truly conversational with your rental prospects, your bot should flaunt these five must-have features.
Your property website isn't the only place where prospects want to interact. Learn how to add your chatbot to 3rd-party listing sites like Apartments.com and Google My Business, so prospects can instantly chat, get answers to their common leasing questions, and schedule a tour from anywhere.
The State of the Union address brings curiosity to not just the state of our country, but also the state of where the multifamily industry stands. Read the top three highlights of where Artificial Intelligence (AI) stands today and where it’s going for apartment leasing.
Tired of the same old solutions at tradeshows? Us, too. Watch the Opening Pitches during NMHC OPTECH Virtual for introductions to fresh, new multifamily technology. This year there is a total of 55 experts ready to show you their latest and greatest—including LeaseHawk!
Tradeshows may be different, but that won't stop us from connecting. The upcoming APTvirtual promises to bring an experience like none other through virtual exhibits, rewards, and even… matchmaking. You'll want to add these can't-miss "Braindates" to your agenda ASAP before space runs out!
Is it just us, or has a lot changed since February? Virtual assistants are now critical for communicating with prospects and residents. ACE is continuously learning to ensure prospects have all the information they need to make informed decisions and provide qualified leads to your leasing team.
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