3 AI Solutions That Can Maximize Marketing and Leasing Success

How management companies can increase their ROI with AI solutions to drive cost efficiencies and improve leasing success.
April 16, 2019
Tech

In the past couple of years, Artificial Intelligence (AI) quickly moved from a futuristic concept to a highly effective technology solution. So, what’s all the buzz about and how can it impact a property’s leasing success and ROI? Let’s start with what AI is—computers performing tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.  

Management teams may be wondering how to leverage AI to positively impact their bottom line. Well, there are a number of ways AI can enhance and improve the leasing process. Lead scoring, voice assistants and chatbots are some of the AI solutions that can maximize leasing success.

Lead Scoring

One of the leading uses of AI is for analyzing phone calls. Marketing teams spend a lot of money on ad sources to make the phone ring at their properties. So how do they measure advertising success? Is it the volume of calls the sites receive? AI can be used to quickly analyze call recordings to reveal caller intentions, like determining if the caller is a prospective renter. This insight improves advertising transparency, giving owners and managers the ability to better manage their marketing spend. It also enables leasing teams to prioritize their follow-up.  

Voice Assistants

Voice assistants are one of the most widespread AI solutions. With the popularity of Alexa and Google Assistant, people are becoming more accustomed to conversing with voice assistants.

Since prospective tenants are still most likely to call your property (75%) versus email (23%) and text (2%) for information, consider leveraging a voice assistant to answer overflow and after hours calls to insure you are not missing any leasing opportunities.  

Chatbots

A chatbot is computer program designed to simulate conversation with human users, especially over the Internet. Chatbots are commonly used on websites to provide customer service. So, visitors to property websites can interact with a chatbot to answer common leasing questions, like availability and pricing. The solution enhances the customer experience by providing an engagement tool 24/7.

Specific AI applications for multifamily are quickly emerging and the benefits are plentiful.

  • Speed: AI can listen and score a call—in minutes.
  • Accuracy: Human accuracy can fluctuate, but AI stays consistently accurate and gets smarter over time.
  • Environmental: AI doesn’t need sleep or have emotions, allowing it to do its job 24/7 without much interruption.
  • Intake volume: AI can handle multiple sessions and a higher amount of volume.
  • Opportunity: AI models can be developed to do more skills – freeing up more time for complex tasks for its human counterparts.

Property owners now have the unique opportunity to be among the first in the industry to leverage AI technology to create a better leasing experience. Learn about how LeaseHawk is leveraging AI for the industry to improve the leasing process.

Learn More

Ready to see LeaseHawk in action?

Fill out this form to learn more.

Related Posts

Tech

The Most Human AI for Multifamily

Bots that use conversational AI provide the most human-like interactions for your rental prospects. Learn how you can leverage this technology to maximize your ad source spend, increase your rental income, and boost onsite productivity.

January 29, 2018
Tech

How-To Add Your Chatbot to Google, Yelp, and More

Your property website isn't the only place where prospects want to interact. Learn how to add your chatbot to 3rd-party listing sites like Apartments.com and Google My Business, so prospects can instantly chat, get answers to their common leasing questions, and schedule a tour from anywhere.

January 29, 2018
Tech

50 Questions To Ask a Virtual Leasing Assistant

Whenever prospective renters need answers from your properties, you can rest assured knowing that ACE, the virtual leasing assistant powered by Leasehawk, can answer any call, text, or chat for you. In fact, it can answer over 160 leasing inquiries about your property, this list is just a few!

January 29, 2018
Tech

The Most Human AI for Multifamily

Bots that use conversational AI provide the most human-like interactions for your rental prospects. Learn how you can leverage this technology to maximize your ad source spend, increase your rental income, and boost onsite productivity.

June 10, 2021
People

Win the Leasing Game with Agent Performance

What happens when your leasing team answers a prospect call? Do they ask the right questions? Do they ask to schedule an appointment? Learn how to build a winning strategy for measuring your team's performance on calls, so you can identify trends and areas that need improvement.

May 27, 2021
News

How Shelton Residential Uses ACE™ to Take Prospects from “Not Now” to “WOW”

Wondering how to take your prospect experience to the next level? Shelton Residential is giving you an inside look at their leasing playbook. Learn how they use LeaseHawk’s AI-powered leasing agent to provide the best prospect experiences, increase tour bookings, and close more leases.

May 19, 2021

Join Our Newsletter

Get the latest multifamily news, how-to's, infographics and more delivered right to your inbox.