Due to the availability of web chat and text messaging, it would be easy to assume that phone calls to leasing offices have slowed down. However, that’s not the case. Data collected from multifamily properties suggests that most prospects are still calling. According to LeaseHawk user data collected in 2020, over half of the inbound communications received by properties were phone calls (54%), followed by emails (23%), and text messages (23%).
Google’s click-to-call feature could be a large contributor to rental prospect’s phone call behavior. According to Google, 59% of people use click-to-call to get quick answers because they thought it would be the fastest way to get a response from the business (Google, 2013).
When a prospect calls your property, they are seeking answers—fast.
Prospects typically begin their home search online, in fact, research shows that four out of five renters use online resources to assist in their home search. So, when a prospect decides to call, they are highly motivated and more likely to be ready to convert to a tour and sign a lease.
Despite the leasing opportunity that these callers hold—leasing offices miss nearly 49% of calls.
Missed calls can lead to frustrated prospects and lost leases. A consumer survey by Accenture found that “91 percent [of] respondents are frustrated that they have to contact a company multiple times for the same reason; 90 percent by being put on hold for a long time and 89 percent by having to repeat their issue to multiple representatives.”
New technology for the multifamily industry can help you answer every call, so you never miss a leasing opportunity. ACE™ Virtual Leasing Assistant from LeaseHawk does just that. It’s the only AI-powered leasing assistant for the multifamily industry that answers prospects on the three most popular communication channels: phone calls, text messages, and web chat.
Plus, ACE comes fully loaded with call tracking, call routing, and a full IVR system. Empowering you and your leasing team to:
Learn more about ACE at leasehawk.com/ace.
Fill out this form to learn more.
Chatbots make communication simple and direct. They offer 24/7 access, are easy to use, respond instantly and provide the information your renters need. Your community will benefit by implementing one. Discover five reasons why your prospects will want your property to have a chatbot.
The traditional way to show an apartment has been paused and a new way is already on the rise. Demand for virtual touch-less tours is surging from apartment consumers. Although this technology is on the rise due to social distancing, experts predict things won’t go back to the way they were either.
Needless to say, this year has been full of curveballs. But that doesn’t mean your marketing has to strike out. If you feel that you’ve exhausted your marketing efforts, think again. Here’s a couple of apartment marketing ideas that are sure to be a home run for lead generation.
2023 is going to be a big year for AI in the multifamily industry. And so far, ACE™ Virtual Leasing Assistant powered by LeaseHawk has already released a host of new enhancements—with even more powerful features to come.
LeaseHawk announces a new, higher level of artificial intelligence-driven technology to ACE, its cutting-edge virtual leasing assistant. ACE can now automatically nurture highly qualified apartment leads and residents to increase leasing velocity.
Multifamily Leadership welcomed LeaseHawk to their studio to discuss what new technologies can give leasing teams their time back and fill these often-inevitable gaps. Learn the strategies forward-looking apartment management companies are now using to drive success during this exclusive interview.
Get the latest multifamily news, how-to's, infographics and more delivered right to your inbox.