Spring is a time for new beginnings! Flowers are blooming, the sun is shining, and people are getting out and about. Spring is also one of the busiest leasing times, so that makes it the perfect time to show off your beautiful community.
Work with a local business nearby that has great spring vibes and give them a shoutout in your Instagram stories or a post. By tagging their business, they may decide to re-share it with their followers—which gives your community more visibility to prospective renters in your area.
Start a spring apartment door decorating contest on Instagram. Have tenants post pictures of their front doors using a branded hashtag, then allow everyone to vote. Offer a fun prize for the top two doors – like a local restaurant certificate or tickets to an outdoor event. This will help you build your social following as well as strengthen resident retention.
The weather is warming up and people are starting to get back into the swing of things. What a great time to show off your beautiful property by hosting an outdoor open house. Put those grassy areas to good use and host a picnic on the lawn. Invite your residents to join you on the lawn for some food and fun. Ask them to bring a guest and offer a special lease-signing referral, for any leases signed during the event. You can also offer anyone that fills out a guest card a chance to win a prize. They can be eligible to win $250 off their first month’s rent or a free garage with their unit.
Lots of people adopt pets in the springtime and if you are a pet friendly community, get the word out. Partner up with a local animal shelter to leave brochures or pamphlets promoting your apartments as a pet friendly community. In exchange, you can offer rental discounts for employees and customers of the shelter. You could even promote an event at the shelter such as an adoption fair.
While you take advantage of these tips to help you drive traffic to your community, make sure you have tracking in place to show which ad campaigns are paying off. As the saying goes, you can’t manage what you don’t measure. LeaseaHawk offers a comprehensive solution to track all of your marketing sources and gives you insight into the performance of each campaign, so you know where to focus your efforts.
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Are prospects still calling? Survey says… most definitely yes! According to LeaseHawk user data collected in 2020, over half of the inbound communications received by properties were phone calls. But is your leasing office answering?
Clicks and form submissions only get you so far in measuring the success of your marketing campaigns. To get the full picture of how to attribute your marketing success, you need to track your offline campaigns too. Use these three methods to keep track of your offline marketing campaigns.
Spring is a time for new beginnings and also one of the busiest leasing times! That makes it the perfect time to show off your beautiful community. Take advantage of these Spring apartment marketing tips to help you drive traffic to your community.
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