6 Tips to Increase Traffic to Your Apartment Community

In a competitive multifamily housing market, every advantage counts when it comes to driving traffic to your apartment community. These six suggestions can entice prospective tenants into calling your community and scheduling a tour.
January 17, 2019
Marketing

1. Opening doors new ways

A panel at NMHC OPTECH 2019 declared keyless access a“ticket to play” for multifamily housing, as tenants grant dog walkers, housecleaners and package delivery servicemen access to their properties. (It’s convenient for them, too.) Keyless access is most useful when individual units don’t lie behind additional access-controlled doors; if the grocery guy can’t get into the elevator, he won’t be able to make it into the apartment itself. (Technology that includes temporary codes or Bluetooth “handshakes” could solve these challenges.)

 

2. Making homes smarter

In 2016, nearly 90 percent of millennials said they’d pay more for a unit outfitted with automatic or remote-controlled devices, but soon almost everyone including Gen X and Y will consider smart-home amenities like USB outlets and programmable thermostats expected features, not premium amenities. Requests from smart speakers like Alexa and Google Home can be even paired with CRM software to automate service requests — or predict when scheduled maintenance is needed, which helps staffers have more meaningful interactions with residents, instead of focusing on low-value tasks.

 

3. Offering self-guided tours

We’re comfortable with self-service checkouts at grocery stores, and the convenience of keyless entries at multifamily housing developments has inspired the rise of self-guided property tours, in which prospects can examine units unaccompanied, at their leisure. It’s important to remember that “self-guided tour” does not equate to “self-guided sale,” but the benefit of self-guided tours to leasing offices is that it allows them to concentrate staff resources on the important conversion conversations, rather than earlier exploratory shepherding. Some estimates show that conversion rates of self-guided tours are 11 percent higher than those done with leasing agents.

 

4. Using geotargeting messages

It’s now possible to deliver mass communication on a micro scale, with content that’s customized to users in specific geographic locations. If you’ve noticed that several residents are students at a local university, or care providers at a nearby healthcare center, geotargeting lets you reach online users in that area with unique information about current availability or desirable amenities that will resonate with that demographic.

 

5. Polishing your Google My Business profile

A recent study revealed that more than 60 percent of clicks on Google were done on links outside the “blue link” organic listings, thanks to the rise of searches on tools like Google Maps. The “knowledge panel” that shows up when users click on a result in Google Maps should be considered a mini-brochure — it links to a Q&A feature, ratings and reviews. Management teams can add their own description and photos to the profile, and even post specials and temporary tags.

 

6. Eliminating security deposits

In a stagnant-income market, multifamily housing developments can lose great prospects who’d be good residents but can’t afford a high security deposit. Some managers have cut back on incentives like iPads in favor of eliminating security deposits. When done wisely, it saves associates and property management firms time and money, because they’re no longer tasked with managing or issuing refund checks or handling disputes over the amounts.

Learn More

Ready to see LeaseHawk in action?

Fill out this form to learn more.

Related Posts

Marketing

Apartment Marketing Plan for Leasing Success

Whether you’re marketing a new lease up or trying to fill vacant units, you need to have a solid plan that includes identifying the technology that can help boost your success. Learn 4 tips that can help you optimize your apartment marketing plan.

August 16, 2018
Marketing

Budgeting for Artificial Intelligence in 2020

It’s budget season! Trends are continuing to evolve in the multifamily industry and it’s time to plan ahead for your AI investment. Use this guide to help you start the process to getting your team on board to fit AI into your 2020 budget.

August 16, 2018
Marketing

Lead Scoring 101: How to Prioritize Follow-Up Activity

Learn the basics of lead scoring! You’ll be surprised at how a simple lead score for each of your phone calls can unlock a wealth of knowledge to reveal your most effective ad sources and organize your leasing team’s follow-up activities.

August 16, 2018
People

3 Customer Service Myths Every Leasing Office Should Know

Are you guilty of believing these three customer service myths? Learn what they are and how you can overcome them, so your leasing teams can perform at their best.

September 20, 2019
Marketing

Apartment Marketing Plan for Leasing Success

Whether you’re marketing a new lease up or trying to fill vacant units, you need to have a solid plan that includes identifying the technology that can help boost your success. Learn 4 tips that can help you optimize your apartment marketing plan.

September 12, 2019
News

LeaseHawk Launches Artificial Intelligence (AI) Solution to Measure Leasing Agent Performance

LeaseHawk has expanded its AI platform to include Agent AI. The Agent AI solution measures leasing agent call performance on all first-time prospect calls. This enables management companies to quickly identify gaps in leasing agent performance and reduce their dependency on costly phone shops.

August 26, 2019

Join Our Newsletter

Get the latest multifamily news, how-to's, infographics and more delivered right to your inbox.