Have you ever heard Bruce Springsteen’s song, “57 Channels and Nothin’ On?” Isn’t that the truth? There are days where you waste more time flipping through the tv channels or the on-demand guide than you would watching an actual show.
It’s possible your leasing team has felt a similar feeling while at work in the leasing office. When they have answered or returned dozens of calls and not one of them has been a qualified prospect looking for a place to live. They’ve talked to vendors and contractors and residents, but it seems that no one is going to help your agents meet that occupancy goal. It’s exhausting and frustrating.
What if there was a way to change that? What if leasing professionals could somehow know which specific calls are the ones with leasing intent? What if they could prioritize their call backs and take charge of how they manage their day?
Technology is getting more focused on providing transparency into who is calling and their intent, and in turn, providing a stellar leasing team with the means to hone in and concentrate on the most qualified prospects. Property management companies are seizing opportunities that are resulting from these tech initiatives and reaping the benefits of artificial intelligence, prospect identification, voice assisted appointment setting, and the use of data for tracking trends and making quick, fact-based decisions.
Chatbots and voice assistants are one way to provide back up to a busy leasing office. The interaction can filter out the non-prospects and handle common questions, including pricing and availability—essentially pre-qualifying the caller. Many systems can also create guest cards and appointments, freeing up the office staff to work their leasing magic in person.
Properties that utilize a lead scoring system can quickly identify and respond to the hottest leads first and manage their day more effectively. A good prospect identification product will not only provide you with the prospects contact information in minutes, but also tell you which ad sources are driving those potential residents. One great example of this technology is LeaseHawk’s LeadScore AI.
Keeping records and notes on your leads and where they are in the leasing cycle is key. Communications with each person can easily be managed using a customer relationship management (CRM) tool. With a CRM, leasing teams can keep track of every call, email and text—and responses can be almost instant. There is no guessing, wasted time looking for correspondence, or deciding upon which call to handle and next steps to take. When a communication comes in, it is automatically identified as a lead, prospect, applicant, resident or vendor, allowing you to handle the prospects in the timeliest manner.
Whether clicking through your 200 television channels or sorting through a myriad of phone calls, emails and text messages—we all know the struggle can be real. Use technology to manage your time and talents effectively, so your team can focus on prospect interactions.
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