How to Increase Your Virtual Leasing Game

Find out ways to increase your virtual leasing game, create an amazing resident experience, and speed up the leasing process with the help of these tech innovations.
October 16, 2019
Tech

Think about the last time you booked an airline ticket—how easy was it? How about your last hotel? Pretty simple, right? The airline and hospitality industries make it easy for their customers to interact and purchase from them with the help of technology.

The multifamily industry is catching on. More than ever before, property managers and owners are embracing technology. With so many new solutions available to help decrease vacancy, engage with prospects, and better serve residents, creating a “virtual leasing office” can bring huge value to your properties.

Here are just a few ways that you can digitize your leasing office, so you can increase your virtual leasing game:

Self-Guided and Virtual Reality (VR) Tours

Self-guided tours make it easier and faster, for both leasing staff and prospects, to rent an apartment. It offers a no pressure, on-demand experience that renters can appreciate. In most cases, prospects must share their identification and credit card up front before starting their self-guided tour. This allows you to securely grant them access to view your property’s model units and amenities. Using smart locks and camera systems that integrate with your self-tour can help your leasing staff keep an eye on the action.

Virtual reality tours are a great solution for busy leasing offices. Hand your prospect a pair of VR goggles, so they can see the property while they wait for their live tour.

Chatbots and AI Assistants

According to LeaseHawk data, 67% of incoming calls to your properties are pricing and availability inquiries. The problem is, your leasing staff is only answering about 1 out of every 2 calls. That’s a lot of missed leasing opportunity.

A leasing assistant powered by AI can help your team answer the phone and chat on your website—whether it be after-hours or when they’re just simply unavailable. ACE AI, the AI leasing assistant from LeaseHawk, can answer calls and give prospects the information they need on unit pricing, availability and amenities, and will even attempt to convert the prospect to a tour. Having an AI leasing assistant is like having another member of the leasing team and is more consistent and cost-effective than a call center.

Robotic Convenience Store

Give your residents what they need without having to leave your property with a smart vending machine or “robotic convenience store”. The machines are stocked with everyday items your renters will love, from laundry detergent to Le Croix to lunch on the go. It learns what’s selling and what type of items it should stock depending on the demographic of your property.

According to Property Management Insider, one Texas multifamily property is generating about $2,500 a week from their robotic convenience store!

Go Paperless

There’s a lot of paperwork that can go into signing a lease. Minimize the amount of paper that your leasing team has to fill out by using Customer Relationship Management (CRM) software.

CRM software can create paperless guest cards, organize all of your prospect communications, and allow your team to answer calls, send texts and email from one central place.

When your properties use technology to improve customer service, you’ll find that your leasing process can become easier and faster. The elements of a virtual leasing office are no longer a nice-to-have, they’re a need! Millennials and Gen Z are the largest cohort of renters in the U.S. and they expect for their rental experience to be just as easy as booking a flight.

Are you up to the challenge to fulfill that?  LeaseHawk can help. Visit leasehawk.ai to learn about the technology available today to get your virtual leasing office up-and-running.

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