How-To Add Your Chatbot to Google, Yelp, and More

Chatbots aren’t just for property websites anymore—you can add them anywhere.
March 2, 2021
Tech

Apartment Chatbots

Our recent times of crisis have proven that communication is critical. The multifamily industry has stepped up by embracing available technology, like chatbots, to keep residents and prospects informed within an ever changing environment. The reason why chatbots are a great communication tool for multifamily is because they can handle a high volume of inquiries at any given point. This is especially helpful when properties are receiving a lot of messages about shifting policies, protocols, and business hours.

They have also emerged as a key marketing tool for apartment owners and management companies. With a chatbot, prospects are able to get instant answers about a community and schedule tours—virtual ones too. This can significantly increase the productivity of your leasing team by freeing them up to focus on more high-value activities.

Chatbots Aren’t Just for Property Websites

Traditionally, a chatbot is installed on a property website using a little snippet of code. You’ve seen them before, modestly displayed with an icon in the lower-right corner of a webpage. When a prospect visits, they are welcomed by the chatbot with a message encouraging them to ask questions or schedule a tour.

While it is important to have a chatbot on your property website for a multitude of reasons, that’s not the only place where prospects want to interact! The majority of renters today (72%) use 3rd-party listing sites, like Apartments.com or Zillow when searching for an apartment according to a study conducted by NMHC / Kingsley Associates. Luckily, there’s a simple way to add your chatbot directly on to these sites.

How-To Add Your Chatbot to Property Listings

First, you will want to make sure your chatbot can be hosted on its own standalone URL or link. This is included for LeaseHawk clients that use ACE™ Virtual Leasing Assistant. If you are not a LeaseHawk client, you will need to contact your individual chatbot developer or software vendor for instructions on how to host your chatbot.

Next, once you have the URL for your chatbot, simply add the link to your property listings. It can be added in the About, Bio, and Appointment sections of your listings and social media profiles, or virtually anywhere that a link can be placed. When prospects click on the link, a new browser window appears where they are able to instantly chat, get answers to their common leasing questions, and schedule a tour. Then, once their conversation is over, the leads are funneled to your leasing team, so they can do what they do best—close the lease!

Here are a few examples of where you can add your chatbot, to enable your prospects to instantly interact with your properties.

Google My Business

Add your chatbot URL into the “Appointments” field of your Google My Business listing.

Google Text Ads

Add your chatbot URL into your sitelink extensions.

Add Chatbot-Sitelink Extensions

Yelp

Customize the Call-to-Action button on your Yelp listing with your chatbot URL.

Add Chatbot-Yelp

Zillow

Provide the link to your chatbot within the Building Overview section.

Add Chatbot-Zillow

CoStar / Apartments.com

Add your chatbot link into the About section of your property listing.

Add Chatbot-CoStar Apartments.com

Twitter

Publish tweets using a call-to-action to chat instantly or schedule a tour. Or, add your chatbot link into the “Website” section of your Twitter profile.

Add Chatbot-Twitter

YouTube

Add your chatbot link as one of the five links that can be overlaid on top of your YouTube channel art. Or, include it in your channel description.

Add Chatbot-YouTube

Instagram

Supercharge your Instagram Bio with tools from linktree or lnk.bio. Add your chatbot link as one of the options for your followers to click.

Add Chatbot-Instagram

Pinterest

Similar to Instagram, you can create a supercharged link to add to your Bio. Or, you can simply add your chatbot link right into your profile’s description.

Add Chatbot-Pinterest

Craigslist

Provide your chatbot URL within the Description section of your posting. At this time, Craigslist does not allow users to add hyperlinks in postings, so it is helpful to include directions for your prospects to copy and paste the URL into their browser.

Add Chatbot-Craigslist

Learn More

Ready to see LeaseHawk in action?

Fill out this form to learn more.

Related Posts

Tech

How to Not Disappoint with Your Apartment Chatbot

Prospects are seeking instant answers from digital resources to make their rental decisions. However, 73 percent won’t use your chatbot again if their experience ends up being a negative one. Be on the lookout for these chatbot mistakes and learn how you can avoid disappointing your prospects.

January 29, 2018
Tech

The Apartment Industry Embraces Automated Leasing

The era of automated leasing is upon us. The pandemic created 10 years’ worth of apartment industry technology in about 100 days, some are saying. But the technology with perhaps the greatest penetration – and growing – are virtual leasing assistants.

January 29, 2018
Tech

Four Multifamily Technology Solutions that Are Changing the Way Leasing Agents Do Business

Leverage these essential tools & technology solutions to help your leasing agents stay ahead of the curve in the multifamily industry.

January 29, 2018
News

Infographic - How Properties Fill Staffing Gaps with LeaseHawk

2021 brought continued challenges to the multifamily industry. Despite missed calls on the rise, staffing gaps, and budget constraints, properties with LeaseHawk persevered—and we have the numbers to prove it. Learn how we captured every qualified prospect for our clients and grew their bottom line.

January 18, 2022
Marketing

Today’s Technology Is Driving Revenue Increases While Cutting Expenses

Increasing your property’s revenue and cutting costs in 2022 is critical as we continue into our “new normal” of a post-pandemic era. Learn what tools and strategies you need to increase productivity and expand your bottom line in the new year.

December 28, 2021
People

Property Manager’s Guide to Motivating On-Site Teams

An employee performance program empowers leasing professionals to grow professionally, helps management recognize top talent, and discover new training opportunities. In this guide, you’ll learn the top three ways you can start measuring agent performance to motivate your on-site team.

December 17, 2021

Join Our Newsletter

Get the latest multifamily news, how-to's, infographics and more delivered right to your inbox.