Who's Ready for Chicago? 2021 Apartmentalize powered by NAA

The 2021 Apartmentalize Conference and exposition, powered by the National Apartment Association (NAA), is almost here!

Apartmentalize powered by NAA

Apartmentalize, powered by the National Apartment Association (NAA), is right around the corner, August 31 through September 2 in Chicago, Illinois.  It’s a can’t-miss event boasting world-class speakers, expert-led education sessions, suppliers demonstrating the latest products and services, and lots of networking!

This year’s conference will feature hundreds of frontline industry suppliers, over 80 breakout sessions and events, along with inspiring keynote speaker: Viola Davis. Expect to fill up your agenda with Apartmentalize exclusive discussions and interactive labs to take your multifamily business, leasing team and resident experiences to the next level.

New for 2021

Beer Garden

Check out the Beer Garden! Located in the rooftop garden, it’s the perfect place to take a break from the hustle and bustle of the conference, complete with a Chicago skyline view.  

Escape Room Races

Take part in this engaging, high-energy and fun networking experience. Escape Room Races brings the fun of a physical Escape Room to a table-top experience. Taking place in session rooms, tables will act as a team and each team will be equipped with an Escape Room Box to guide them as they use their wits and smarts to race to utilize clues provided and be the first team to open the final box.

Second City Works Show

Second City Works is the B2B arm of the world-renowned comedy and improv theater, Second City. As the training ground of greats like Tina Fey, Stephen Colbert, Bill Murray, Alan Alda, and many more.  Second City Works will bring the award-winning improv and comedy skills that have brought them success and apply them to your world. Join us for this fun and creative performance customized specifically for NAA and the rental-housing industry.

Can't-Miss Sessions

Don’t miss these top tech sessions that are sure to inspire you and strengthen your leasing strategy.

Meet GenZ: Understanding the Next Generation of Renters

The oldest members of Gen Z are nearing 25 years old, representing a significant segment of your customer base. This generation has never lived without the internet, social media or mobile devices, so their expectations for apartment search and lifestyle are different. Get to know Gen Z through the data by reviewing shifting search trends, examining touring preferences and discovering five tech must-haves. Learn how to adapt your property marketing strategy and shape your future success as we prepare to welcome a new generation home.

Tuesday, August 31 from 12:00 PM – 12:45 PM

What’s Next? Renter Needs and Industry Opportunities After the Pandemic

COVID-19 turned the world upside down in 2020, fundamentally changing what renters want and how the industry operates. The rise of social distancing, remote work and unemployment led many to re-evaluate where they live. Leasing, meanwhile, became a virtual business with new challenges. They break down the data on how renter behavior actually changed and evaluate what worked and what didn’t during the pivot. Attendees will find out “what’s next?” and explore the permanence of these shifts, acknowledging which are temporary and which require adaptation for years to come.

Wednesday, Sept. 1 from 12:15 PM – 12:45 PM

The COVID-19 Crossroads: Hot Trends, New World, Fresh Perspective

Our industry evolved fast in the COVID-19 era. Companies were forced to push technology initiatives and virtual offerings to keep employees, prospects and residents safe. Now it’s time to make hard decisions. What worked? What flopped? Which initiatives and ideas were fruitful for productivity, pizzazz, culture and leasing success?  Attendees will dive into leasing, marketing, resident experience, company culture and more to help form a solid strategy to thrive, not just survive.

Thursday, September 2 from 11:30 AM – 12:15 PM‍

LeaseHawk at Apartmentalize

If you haven’t yet registered, there’s still time to use the LeaseHawk discount code: EXHGUEST2021.

While you’re exploring the exhibition hall discovering the newest tech innovations, be sure to visit LeaseHawk at Booth #532 to learn about the latest Artificial Intelligence (AI) innovations taking over multifamily.  

If you’d like to pre-schedule a meeting with LeaseHawk, simply drop us a note on our website!

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