5 Ways AI Can Give Your Leasing Team a Boost

Nearly 49% of calls are missed by leasing offices. Learn how you can fill your staffing gaps and capture every leasing opportunity with Artificial Intelligence.

Whether you have a fully staffed leasing office or a tight crew, your team is going to miss calls. LeaseHawk has tracked over 112 million calls for the multifamily industry. And year after year, our data shows that leasing offices miss nearly 49% of calls.

Now here’s the interesting part… what time of day do you think these calls are missed? You might be surprised to hear that it is during business hours. From January through March 2023, our call data shows 66% of missed calls occurred between 10 AM and 4 PM. In the graph below, you’ll notice the peak of missed calls occurs in the middle day when leasing teams are most likely at a lunch break or assisting residents.

ACE Communications by Time of Day | Source: LeaseHawk Client Data, January 1 - July 18, 2023.

It’s important to remember that your leasing team is only human. They are bound to miss calls, no matter how staffed up you may be.

That’s where Artificial Intelligence (AI) can help.

Here are five ways to leverage AI to enhance your leasing team’s efficiency:

1. Use AI to answer calls

More than 50% of all inbound communications to properties are phone calls. Let LeaseHawk’s ACE™ Virtual Leasing Assistant answer your calls like a pro with its human-like voice capabilities. It uses cutting-edge AI to conversationally answer your calls and get prospects' questions answered quickly on the communication channel they prefer.

2. Nurturing and prequalifying

Capturing leads is just the beginning. ACE nurtures and prequalifies everyone in your CRM to ensure they are ready to take the next step in their leasing journey. Whether that’s to book a tour or to apply, ACE intelligently sends texts and emails with messaging tailored to your lead’s status in their leasing journey. This way, your onsite team can focus on building relationships with serious prospects and residents, instead of spending time on phone calls and follow-ups. On average, ACE follows up with prospects 10-15 times and is available 24/7, speeding up your sales cycle and providing pre-qualified leads to your leasing team.

Here’s what Jessica Smith, a Property Management Specialist at The Habitat Company, has to say about ACE’s nurturing capabilities:

“The team appreciates the time saved by ACE Nurture that takes care of “cold” prospects until they are ready to be engaged by one of our agents!  Each email communication is unique to the user, and very well written.  The cadence of communications is also just enough to keep our communities at the forefront of the prospect’s mind while not being overbearing.  It’s also nice that the team can easily open and review the communications right from the Knock guest card rather than ever having to go into another dashboard.”
Example flowchart of how ACE intelligently nurtures a prospect after a tour is scheduled.

3. Automate tour scheduling

Kiss appointment scheduling headaches goodbye. ACE can save your team countless hours by scheduling appointments on their behalf. After collecting a prospects preferred date and time, it drops the tour right into integrated CRM systems, so there aren't any extra steps for the leasing team. Then, it sends a confirmation to the prospect and includes any details they may need for arriving at your property. With this process, your leasing team logs in to one system, and their appointments are ready to go. And most of all, your team can focus on providing an excellent tour experience to prospects and converting them to leases.

4. Focus on the person in front of you

With ACE handling the phone and follow-ups, your leasing team can focus on the important stuff—like impressing prospects in person. For high-volume properties, where teams give 15+ tours per week, follow-up can be labor-intensive. ACE helps move touchpoints, allowing your team to focus on the prospects who are most interested in making a decision today.

5. Easy implementation

Setting up your AI is a piece of cake with ACE. LeaseHawk's white-glove service can pull data from your ILS listings and property website to create customized responses for ACE. At LeaseHawk, our goal is to make setup and implementation as easy as possible for our clients. For any existing ACE clients that want to add nurturing, you can be up and running within a few business days. Easy-peasy!

Just a few of our Hawks dedicated to your AI success!

Give your leasing teams (and bottom line) a boost with AI. Experience ACE™ Virtual Leasing Assistant for yourself — drop us a note to schedule your personalized demo.

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