How you interact with prospects can be the determining factor on whether you close a lease or not. Particularly in the multifamily industry, the people renting your property desire a sense of community and involvement from their leasing professionals. This means leasing agents need to adapt to each prospective tenant to determine a selling strategy to close that lease.
When looking for a place to reside, people naturally want to feel like they are walking into their next home as they tour your property. Taking the time to remember key points that prospects mention can be a huge step in establishing an emotional connection to the property. Take what you learn about your future residents and incorporate them into the tour in order to connect with your prospects’ emotions. There are dozens of properties that offer similar features and amenities, your role as a leasing agent is to help people see what benefits they can gain from your property. This form of emotional marketing encourages the prospect to feel something, appeals to a specific emotion and reaches the prospect’s subconscious.
Have you ever walked into a store and had salespeople approach you with a pitch that you were completely uninterested in hearing? The leasing process is a little similar to that when it comes to listing amenities. Prospects want their home searching experience to be customized and not generalized to what you think they like about the property. There’s no point in spending 20 minutes talking about the state-of-the-art gym facility when the prospect has indicated that they don’t like to work out. Before your tour, ask people helpful questions like, “What about this property caught your attention?” And, “If there is one must-have for your next home, what would it be?” This allows you to tailor the tour individually to specifically mention characteristics your prospect desires.
With all the methods prospects have at their disposal to contact your property, 75 percent of possible tenants are most likely to call for information. But what about when you’re out on a tour or helping a resident, and there are calls going unanswered? That’s where lead scoring powered by AI (Artificial Intelligence) can help. Utilizing artificial intelligence, LeadScore AI will analyze call recordings to identify and categorize caller profiles. This will make it easier for agents to view which calls are viable prospects apart from the ones that do not have any leasing intent. By saving time on lead identification, leasing professionals can prioritize their follow-up activities and who they need to contact for the next steps in the leasing process. Agents now have the ability to close leases faster than ever by taking advantage of one of the first AI platforms for the multifamily industry that LeaseHawk exclusively offers.
Fill out this form to learn more.
Are prospects still calling? Survey says… most definitely yes! According to LeaseHawk user data collected in 2020, over half of the inbound communications received by properties were phone calls. But is your leasing office answering?
Clicks and form submissions only get you so far in measuring the success of your marketing campaigns. To get the full picture of how to attribute your marketing success, you need to track your offline campaigns too. Use these three methods to keep track of your offline marketing campaigns.
Spring is a time for new beginnings and also one of the busiest leasing times! That makes it the perfect time to show off your beautiful community. Take advantage of these Spring apartment marketing tips to help you drive traffic to your community.
This year, thousands of multifamily professionals enthusiastically welcomed the return of Apartmentalize powered by NAA. There was a lot of knowledge to absorb in just three days. Read on for our key takeaways and stats taken from the event that we think every multifamily professional should know.
At LeaseHawk, we strive to give our clients the most enjoyable and secure experience possible. Our SOC 2 Type 1 Compliance Certification is an achievement that confirms our commitment to ensuring the security of your data and privacy.
Internet Listing Services drive hundreds of leads to community websites. But, once prospects are there, it can be difficult to find the information they need. Discover how Property Management Associates (PMA) turned to a robust technology solution, LeaseHawk’s ACE, as a cost-effective solution.
Get the latest multifamily news, how-to's, infographics and more delivered right to your inbox.