Apartment Marketing Plan for Leasing Success

These 4 tips can help you optimize your apartment marketing plan.
September 12, 2019
Marketing

So, it’s time to put together your apartment marketing plan to fill up your property. Whether you are managing a new community that is a lease up or trying to fill vacant units, you need to have a plan and then identify the technology that can help boost your success.

Follow these steps to help maximize your leasing success:

Boost your visibility

Create awareness of your property. Make sure to claim each of your listings on Google My Business and other sites and add call tracking numbers, so you can track your call volume from every source.

Evaluate your advertising spend on a regular basis

Consider leveraging a call scoring solution to analyze the quality of the traffic you receive from every ad source. LeadScore AI, from LeaseHawk, tracks the number of actual prospects from every ad source. It is important not to use the volume of calls as your barometer for what a good ad source is. You need to know if that source is generating actual prospects that have leasing intent and are qualified to lease an apartment.

Communicate quickly and efficiently with every prospective renter

Today’s apartment hunter has done their homework. When they reach out to your property, they most likely are looking to get pricing and availability. It is important that the leasing staff responds to them quickly. CRM (Customer Relationship Management) software is a great way for management companies to track and manage every communication from prospects. LeaseHawk’s CRM tracks every communication (calls, texts and email) and notifies the leasing team when there is an incoming communication, so they can stay on top of every inquiry.

Be available 24/7

It is impossible to answer every call that comes into a property. The staff is busy assisting residents and giving property tours. So, how can you be available around the clock? Artificial Intelligence (AI) has given rise to conversational voice assistants, like Alexa and Google Home. LeaseHawk has created ACE AI, an AI leasing assistant for apartments. ACE AI answers calls, collects guest cards and sets appointments 24/7. An AI assistant can give callers a modern and consistent experience and professionally represent your property when your office is closed, or your staff is unavailable.

So, to recap, it is all about leveraging technology to boost awareness of your property, choose the best ad sources and create the most engaging experience for prospective renters. For more apartment marketing tips, read our season-by-season apartment marketing guide.

Learn More

Ready to see LeaseHawk in action?

Fill out this form to learn more.

Related Posts

Marketing

How to Master the Leasing Experience

While renter expectations are getting higher, statistics show the multifamily industry is not keeping up with demand. Learn how you can beat the statistics, so you can track, measure, improve—and ultimately win—the entire leasing experience.

August 16, 2018
Marketing

Apartment Marketing Ideas for Winter

Get tips for keeping your leasing spirits high when the season gets slow. Learn how to attract prospects and fill vacancies with these marketing ideas for winter.

August 16, 2018
Marketing

Apartment Marketing Plan for Leasing Success

Whether you’re marketing a new lease up or trying to fill vacant units, you need to have a solid plan that includes identifying the technology that can help boost your success. Learn 4 tips that can help you optimize your apartment marketing plan.

August 16, 2018
People

What is Your Leasing Horoscope?

In honor of Chinese New Year, we’re celebrating the Year of the Rat with some astrological fun. Find out how you can improve your leasing according to the traits of your Chinese Zodiac sign!

January 22, 2020
Tech

Your Guide to AI and the Apartment Industry

Artificial Intelligence (AI) is all around us. It's Amazon’s Alexa, Tesla’s self-driving cars and the many new technologies enabling “self-leasing” for the multifamily industry. Learn everything you need to know about AI and how it’s transforming apartment leasing.

January 15, 2020
People

Close the Loop on Problem Solving with CRM Software

A Customer Relationship Management (CRM) app is a perfect way to better answer all these questions while providing the leasing staff with fast response options. Learn how one LeaseHawk clients uses the LeaseHawk CRM and Telephone Performance Analysis (TPA) to close the loop on their problem solving.

December 12, 2019

Join Our Newsletter

Get the latest multifamily news, how-to's, infographics and more delivered right to your inbox.