So, it’s time to put together your apartment marketing plan to fill up your property. Whether you are managing a new community that is a lease up or trying to fill vacant units, you need to have a plan and then identify the technology that can help boost your success.
Follow these steps to help maximize your leasing success:
Create awareness of your property. Make sure to claim each of your listings on Google My Business and other sites and add call tracking numbers, so you can track your call volume from every source.
Consider leveraging a call scoring solution to analyze the quality of the traffic you receive from every ad source. LeadScore AI, from LeaseHawk, tracks the number of actual prospects from every ad source. It is important not to use the volume of calls as your barometer for what a good ad source is. You need to know if that source is generating actual prospects that have leasing intent and are qualified to lease an apartment.
Today’s apartment hunter has done their homework. When they reach out to your property, they most likely are looking to get pricing and availability. It is important that the leasing staff responds to them quickly. CRM (Customer Relationship Management) software is a great way for management companies to track and manage every communication from prospects. LeaseHawk’s CRM tracks every communication (calls, texts and email) and notifies the leasing team when there is an incoming communication, so they can stay on top of every inquiry.
It is impossible to answer every call that comes into a property. The staff is busy assisting residents and giving property tours. So, how can you be available around the clock? Artificial Intelligence (AI) has given rise to conversational voice assistants, like Alexa and Google Home. LeaseHawk has created ACE AI, an AI leasing assistant for apartments. ACE AI answers calls, collects guest cards and sets appointments 24/7. An AI assistant can give callers a modern and consistent experience and professionally represent your property when your office is closed, or your staff is unavailable.
So, to recap, it is all about leveraging technology to boost awareness of your property, choose the best ad sources and create the most engaging experience for prospective renters. For more apartment marketing tips, read our season-by-season apartment marketing guide.
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Clicks and form submissions only get you so far in measuring the success of your marketing campaigns. To get the full picture of how to attribute your marketing success, you need to track your offline campaigns too. Use these three methods to keep track of your offline marketing campaigns.
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