So, it’s time to put together your apartment marketing plan to fill up your property. Whether you are managing a new community that is a lease up or trying to fill vacant units, you need to have a plan and then identify the technology that can help boost your success.
Follow these steps to help maximize your leasing success:
Create awareness of your property. Make sure to claim each of your listings on Google My Business and other sites and add call tracking numbers, so you can track your call volume from every source.
Consider leveraging a call scoring solution to analyze the quality of the traffic you receive from every ad source. LeadScore AI, from LeaseHawk, tracks the number of actual prospects from every ad source. It is important not to use the volume of calls as your barometer for what a good ad source is. You need to know if that source is generating actual prospects that have leasing intent and are qualified to lease an apartment.
Today’s apartment hunter has done their homework. When they reach out to your property, they most likely are looking to get pricing and availability. It is important that the leasing staff responds to them quickly. CRM (Customer Relationship Management) software is a great way for management companies to track and manage every communication from prospects. LeaseHawk’s CRM tracks every communication (calls, texts and email) and notifies the leasing team when there is an incoming communication, so they can stay on top of every inquiry.
It is impossible to answer every call that comes into a property. The staff is busy assisting residents and giving property tours. So, how can you be available around the clock? Artificial Intelligence (AI) has given rise to conversational voice assistants, like Alexa and Google Home. LeaseHawk has created ACE AI, an AI leasing assistant for apartments. ACE AI answers calls, collects guest cards and sets appointments 24/7. An AI assistant can give callers a modern and consistent experience and professionally represent your property when your office is closed, or your staff is unavailable.
So, to recap, it is all about leveraging technology to boost awareness of your property, choose the best ad sources and create the most engaging experience for prospective renters. For more apartment marketing tips, read our season-by-season apartment marketing guide.
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Chatbots make communication simple and direct. They offer 24/7 access, are easy to use, respond instantly and provide the information your renters need. Your community will benefit by implementing one. Discover five reasons why your prospects will want your property to have a chatbot.
The traditional way to show an apartment has been paused and a new way is already on the rise. Demand for virtual touch-less tours is surging from apartment consumers. Although this technology is on the rise due to social distancing, experts predict things won’t go back to the way they were either.
Needless to say, this year has been full of curveballs. But that doesn’t mean your marketing has to strike out. If you feel that you’ve exhausted your marketing efforts, think again. Here’s a couple of apartment marketing ideas that are sure to be a home run for lead generation.
LeaseHawk announces a new, higher level of artificial intelligence-driven technology to ACE, its cutting-edge virtual leasing assistant. ACE can now automatically nurture highly qualified apartment leads and residents to increase leasing velocity.
Multifamily Leadership welcomed LeaseHawk to their studio to discuss what new technologies can give leasing teams their time back and fill these often-inevitable gaps. Learn the strategies forward-looking apartment management companies are now using to drive success during this exclusive interview.
Our Hawks are bringing the BIG ENERGY to the Multifamily Women® Summit! We’re excited to join you all for an experience like no other in Phoenix, Arizona. Kick off your Summit countdown by listening to LeaseHawk’s episode on the “Meet the Sponsors” podcast series.
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