Your Season-by-Season Apartment Marketing Guide

Spring may be the best time to sign leases, but that doesn’t mean you can’t close deals the rest of the year.
October 8, 2018
Marketing

Everyone knows spring is rental season in most markets for a variety of reasons:

·     The harsh winter weather that’s kept prospects cooped up inside (and staring at those dated brass fixtures they want to get far away from) has waned.

·     Tax refunds have provided the cash needed for a move.

·     Families aiming to get settled before the new school year are considering their options.

·     Employees who found jobs during January and February (peak hiring months) are looking to move closer to their new place of business.

 

Of course, that doesn’t mean you shouldn’t be focused on sales year-round. It just means you may need to try a bit harder and tailor your messaging the rest of the year to entice people to make a move. Here are some tips by season.

 

Spring

The challenges: There are few, so take advantage!

Messaging: Play up all of the above to remind people why spring is the perfect time to move.

Post ads on: Real estate, tax and family websites

 

Summer

The challenges: Vacation season has prospects more focused on fun than day-to-day living.

Messaging: If your property is located in a vacation destination, play it up. Show out-of-towners why they should call your city home permanently. Don’t live in a summer hot spot? You can still follow suit by painting a picture for locals that your property is like a destination.Feature your summertime amenities, such as the pool, BBQ pits, volleyball court and AC. If your property is near a college or university, you’ll want to appeal to student renters by showcasing your amenities and giving them a glimpse of independent living.

Post ads on: Travel, weather and college websites

 

Fall

The challenges: Most families and students are settled by the end of summer.

Messaging: Singles, couples and young professionals aren’t bogged down with school events and might be making moves between the end of vacation season and the first holiday party. No matter who you’re targeting, use the charms of autumn to your advantage. Everyone loves the coziness the crisp weather, warm sweaters and familiar aromas fall brings. Help prospects imagine themselves indulging in fall traditions in their new apartment home.

Post ads on: Professional networking and dating websites

 

Winter

The challenges: People are more focused on the holidays than moving. Plus, no one wants to move when there’s a wind-chill factor.

Messaging: The season for entertaining makes people wish they had more space to host family and friends, that breakfast bar they’ve always dreamed of, a guest bedroom for out-of-towners—or whatever your property has to offer.

Post ads on: Shopping and travel sites

Advertising Advice That’s Good Year-Round

The above tips are good starting points, but you’ll need to adjust your advertising strategy based on your market and prospect demographics. Whatever messaging and placement you decide to use, you’ll want to be sure and track the effectiveness of your advertising. LeaseHawk CallTrack and LeadScore can help. Find out how.

Learn More

Ready to see LeaseHawk in action?

Fill out this form to learn more.

Related Posts

Marketing

Today’s Technology Is Driving Revenue Increases While Cutting Expenses

Increasing your property’s revenue and cutting costs in 2022 is critical as we continue into our “new normal” of a post-pandemic era. Learn what tools and strategies you need to increase productivity and expand your bottom line in the new year.

August 16, 2018
Marketing

Apartment Marketing Ideas for Winter

Get tips for keeping your leasing spirits high when the season gets slow. Learn how to attract prospects and fill vacancies with these marketing ideas for winter.

August 16, 2018
Marketing

Calls Are King For Multifamily

Are prospects still calling? Survey says… most definitely yes! According to LeaseHawk user data collected in 2020, over half of the inbound communications received by properties were phone calls. But is your leasing office answering?

August 16, 2018
News

Infographic - How Properties Fill Staffing Gaps with LeaseHawk

2021 brought continued challenges to the multifamily industry. Despite missed calls on the rise, staffing gaps, and budget constraints, properties with LeaseHawk persevered—and we have the numbers to prove it. Learn how we captured every qualified prospect for our clients and grew their bottom line.

January 18, 2022
Marketing

Today’s Technology Is Driving Revenue Increases While Cutting Expenses

Increasing your property’s revenue and cutting costs in 2022 is critical as we continue into our “new normal” of a post-pandemic era. Learn what tools and strategies you need to increase productivity and expand your bottom line in the new year.

December 28, 2021
People

Property Manager’s Guide to Motivating On-Site Teams

An employee performance program empowers leasing professionals to grow professionally, helps management recognize top talent, and discover new training opportunities. In this guide, you’ll learn the top three ways you can start measuring agent performance to motivate your on-site team.

December 17, 2021

Join Our Newsletter

Get the latest multifamily news, how-to's, infographics and more delivered right to your inbox.