Your Season-by-Season Apartment Marketing Guide

Spring may be the best time to sign leases, but that doesn’t mean you can’t close deals the rest of the year.
October 8, 2018
Marketing

Everyone knows spring is rental season in most markets for a variety of reasons:

·     The harsh winter weather that’s kept prospects cooped up inside (and staring at those dated brass fixtures they want to get far away from) has waned.

·     Tax refunds have provided the cash needed for a move.

·     Families aiming to get settled before the new school year are considering their options.

·     Employees who found jobs during January and February (peak hiring months) are looking to move closer to their new place of business.

 

Of course, that doesn’t mean you shouldn’t be focused on sales year-round. It just means you may need to try a bit harder and tailor your messaging the rest of the year to entice people to make a move. Here are some tips by season.

 

Spring

The challenges: There are few, so take advantage!

Messaging: Play up all of the above to remind people why spring is the perfect time to move.

Post ads on: Real estate, tax and family websites

 

Summer

The challenges: Vacation season has prospects more focused on fun than day-to-day living.

Messaging: If your property is located in a vacation destination, play it up. Show out-of-towners why they should call your city home permanently. Don’t live in a summer hot spot? You can still follow suit by painting a picture for locals that your property is like a destination.Feature your summertime amenities, such as the pool, BBQ pits, volleyball court and AC. If your property is near a college or university, you’ll want to appeal to student renters by showcasing your amenities and giving them a glimpse of independent living.

Post ads on: Travel, weather and college websites

 

Fall

The challenges: Most families and students are settled by the end of summer.

Messaging: Singles, couples and young professionals aren’t bogged down with school events and might be making moves between the end of vacation season and the first holiday party. No matter who you’re targeting, use the charms of autumn to your advantage. Everyone loves the coziness the crisp weather, warm sweaters and familiar aromas fall brings. Help prospects imagine themselves indulging in fall traditions in their new apartment home.

Post ads on: Professional networking and dating websites

 

Winter

The challenges: People are more focused on the holidays than moving. Plus, no one wants to move when there’s a wind-chill factor.

Messaging: The season for entertaining makes people wish they had more space to host family and friends, that breakfast bar they’ve always dreamed of, a guest bedroom for out-of-towners—or whatever your property has to offer.

Post ads on: Shopping and travel sites

Advertising Advice That’s Good Year-Round

The above tips are good starting points, but you’ll need to adjust your advertising strategy based on your market and prospect demographics. Whatever messaging and placement you decide to use, you’ll want to be sure and track the effectiveness of your advertising. LeaseHawk CallTrack and LeadScore can help. Find out how.

Learn More

Ready to see LeaseHawk in action?

Fill out this form to learn more.

Related Posts

Marketing

How to Track Offline Apartment Marketing Campaigns

Clicks and form submissions only get you so far in measuring the success of your marketing campaigns. To get the full picture of how to attribute your marketing success, you need to track your offline campaigns too. Use these three methods to keep track of your offline marketing campaigns.

August 16, 2018
Marketing

Apartment Marketing Ideas for Spring

Spring is a time for new beginnings and also one of the busiest leasing times! That makes it the perfect time to show off your beautiful community. Take advantage of these Spring apartment marketing tips to help you drive traffic to your community.

August 16, 2018
Marketing

Talk vs. Text: What Do Apartment Prospects Prefer?

Phone calls are the tried-and-true communication method for the multifamily industry, but do prospective renters actually prefer to text instead? See what the data says and how your leasing team can be prepared to answer on the channels that your prospects prefer most.

August 16, 2018
Tech

The Most Human AI for Multifamily

Bots that use conversational AI provide the most human-like interactions for your rental prospects. Learn how you can leverage this technology to maximize your ad source spend, increase your rental income, and boost onsite productivity.

June 10, 2021
People

Win the Leasing Game with Agent Performance

What happens when your leasing team answers a prospect call? Do they ask the right questions? Do they ask to schedule an appointment? Learn how to build a winning strategy for measuring your team's performance on calls, so you can identify trends and areas that need improvement.

May 27, 2021
News

How Shelton Residential Uses ACE™ to Take Prospects from “Not Now” to “WOW”

Wondering how to take your prospect experience to the next level? Shelton Residential is giving you an inside look at their leasing playbook. Learn how they use LeaseHawk’s AI-powered leasing agent to provide the best prospect experiences, increase tour bookings, and close more leases.

May 19, 2021

Join Our Newsletter

Get the latest multifamily news, how-to's, infographics and more delivered right to your inbox.