Will Your Prospects Talk to a Chatbot? 5 Reasons They Should.

Discover five reasons why your prospects will love talking to a chatbot on your property website.
August 3, 2020
Marketing

What is a Chatbot?

A chatbot is a computer program designed to simulate conversation with human users, especially over the internet. Chatbots can be very useful for many different reasons. They offer 24/7 access, are easy to use, respond fast and provide simple answers. A chatbot can free up your leasing agents so they can focus on other tasks.

Residents and prospects can benefit from chatbots which will help you and your community. Here are five reasons why your prospects will love interacting with a chatbot on your apartment community’s website.

graphic- 5 reasons chatbot

1.     Chatbots Have 24/7 Access

Even if your leasing office is closed, chatbots are still open. Whatever the time is, a chatbot will answer any question a prospect may have. This can provide prospects the satisfaction of knowing they can get help even when you’re not around. Over 87% of callers will not leave a voicemail, so having a 24/7 system that can answer them any time will benefit both you, as the owner or manager, and your prospects.

2.     Chatbots Are Easy to Use

Chatbots allow for effortless communication and easy access. All one must do is click on the chatbot from your property’s website and ask a question. Chatbots have become very popular in other industries outside of multifamily. So, your prospects are probably already familiar with how they work, and it will be an intuitive experience for them. Making things easy for a prospect will create a better leasing experience for them.

3.     Chatbots Are Fast Responding

If your prospects have a quick question, they can ask a chatbot and get the answer immediately. If they are in a hurry or on-the-go, a chatbot is the perfect option. It can get frustrating waiting for an answer, but with a chatbot, the answer comes in the blink of an eye. A chatbot is the only solution to the fast answers that prospects want.

4.     Chatbots Are Knowledgeable

Chatbot can have a huge knowledge base of leasing information. You can teach your chatbot everything a prospect would want to know and if they are trained correctly, they can provide the answers to any question. Chatbots can have human-like conversations that allow prospects to easily engage and get all the information they could possibly need. You can even train chatbots default answers in case a prospect asks a question beyond its knowledge.

5.     Chatbots Can Relieve Your Agents

Everyone knows how frustrating it can be to keep calling properties for information. It’s also frustrating to continuously call, and have your calls go unanswered. According to LeaseHawk data, leasing agents only answer approximately one out of every two calls. Chatbots can relieve all that stress and help your leasing agents. There’s no need for prospects to call the leasing office over and over for questions when they can easily ask your community’s chatbot.

graphic - call stats

LeaseHawk’s virtual leasing assistant and chatbot, ACE, is perfect for answering questions about amenities, pricing and availability. It uses Artificial Intelligence (AI) and offers a combination of menu prompts and free form text, so your prospects can choose how they interact. By using ACE, your renters have 24/7 availability to instant responses that are conversational on any communication channel. That’s because ACE is the only chatbot that can interact with prospects through chat, voice and text.

A chatbot is the answer to all prospects leasing questions. They offer 24/7 access, are easy to use, knowledgeable, fast-responding and can relieve your leasing agents.

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