In honor of Chinese New Year, we’re celebrating the Year of the Rat with some astrological divinations. The Chinese Zodiac is a repeating cycle of 12 years, with each year being represented by an animal—each with its own personality traits and attributes. The year you were born determines your animal, and according to the Chinese Zodiac, you will share the same attributes as your assigned animal.
Find out how you can improve your leasing according to the traits of your Chinese Zodiac sign!
You are known for being quick-witted and kind, but be careful—2020 is the Year of the Rat and, according to Chinese astrology, that actually means bad luck could be coming your way. Be mindful of your stubbornness and be willing to work on your communication skills. Use CRM (Customer Relationship Management) software to help build on these skills when leasing.
Representing strength and reliability, you are one to always think carefully before acting and are deeply devoted to your work. Continue on your path from knowing right from wrong by remembering to look at the facts, not assumptions or opinions, when making decisions. You will find that multifamily BI (Business Intelligence) software is most dependable for your fact-checking missions.
This year do not hold back your bold, expressive and courageous personality as it will prove to bring you fortune in your work. Your unwavering ability to chase goals is admired by others. However, remember to respect the guidelines laid by your elders and to not let your unpredictability get the best of you. Intertwine your enthusiasm with a leasing script—it can assist you to stay on track when talking to rental prospects on the phone.
Always in the pursuit of making life more exciting, you are known for jumping from one opportunity to the next. Although you possess compassion and modesty, your lack of mediation can cause jeopardy in your career. Utilize AI (Artificial Intelligence) to take care of tasks that you find dull, like transcribing and scoring leasing calls, so you can focus your attention on more exciting constructs.
You represent eccentricity in everything you do—from your powerful demeanor to your smart and witty nature. People like to be around you for your artistry and good luck; however, you can often let bad temperaments get the best of you. To help with your career, focus on raising your self-awareness. Pay attention to how you interact on prospect calls by scoring your performance regularly.
The one thing that you can’t stand is failure. With intelligence, intuition and wisdom as your main attributes, it’s no question why you have little patience for mediocrity. You are quiet by nature and don’t say much, but when you do, you say it very well. At work this year, use your thoughtfulness and ambition to help others around you. Sit with your peers and listen to their recorded leasing phone calls. Offer them wisdom on ways to improve.
You are popular and love the limelight. As a hard worker in both your personal and work life, you are always looking for how you can improve and be a better version of yourself. Sometimes you can struggle to be a good listener and can be reckless with money. Take caution when managing budgets at work and use wise reporting habits to guide your spending. Doing so will bring you greater fortune through the year.
As the tastemaker among your peers, you know how to create warm and elegant experiences that make everyone feel welcome. This year combat your innate shyness and sensitivity to excel in your career. Use your artistic and crafty ideas to orchestrate one-of-a-kind events that are unforgettable for your community’s residents.
You’re a well-intentioned jokester that is intelligent and charming. Other people love being around your mischievous personality to witness your playful pranks—sometimes causing harm but never being intentional. At work, channel your quick wits into being quick in your responsiveness to prospects and residents. Measure how fast you are able to respond to their communications and you will see success throughout the year.
Sometimes flamboyant and at times a little cocky—you are very confident in who you are and know what you are good at. If given the option to work alone or in a group, you will most likely choose to be alone as you are very independent and honest in your pursuits. Use this year to stabilize your volatility and get organized. Take advantage of regularly scheduled leasing reports, so you can remain calm and collected when confronted with questions.
Much like the family pet, you are likely to be honest and loyal. You love to help others as a dependable friend whenever they are in need. Although you are sociable and courageous, you are not a very good communicator which can make you seem stubborn. For you to achieve success at work this year, remember to stay on top of your prospecting tasks, like scheduling tours and answering calls, without getting too sidetracked by residents.
Despite your overwhelmingly positive traits like being determined, sincere, generous and honorable—you’re also known to be a little lazy and clumsy. Your close circle of friends already knows this about you and find it to be endearing; however, it can sometimes affect your career. To alleviate stress this year, use a virtual leasing assistant to help you answer leasing phone calls and chats.
“Chinese New Year 2020: Rats, Luck and Why You Should Avoid Medicine, Laundry and Crying Children.” The Telegraph, Telegraph Media Group, 20 Jan. 2020, www.telegraph.co.uk/news/0/chinese-new-year-2020-when-date-what-meaning-rats-zodiac/.
“Chinese Zodiac: Find Your Zodiac Sign, Personality, Fortune.” China Highlights, 14 Jan. 2020, www.chinahighlights.com/travelguide/chinese-zodiac/.
Fill out this form to learn more.
What happens when your leasing team answers a prospect call? Do they ask the right questions? Do they ask to schedule an appointment? Learn how to build a winning strategy for measuring your team's performance on calls, so you can identify trends and areas that need improvement.
Do you know how well your leasing team performs on calls? With thousands of dollars being spent on ads, it's important to know how well your prospects are being handled. Follow these do’s and don’ts for measuring leasing team performance at your properties.
Before you hire your next vendor, follow these tried-and-true tips for finding a supplier that will be more than just another vendor, but an actual partner for your multifamily business.
By adding new technology, the diversified multifamily REIT with approximately 52,600 apartment homes, has been able to increase its tour volume, conducting upwards of 40 self-guided tours per day while employing only a fraction of multi-functional office personnel at a given community.
Are prospects still calling? Survey says… most definitely yes! According to LeaseHawk user data collected in 2020, over half of the inbound communications received by properties were phone calls. But is your leasing office answering?
ACE™ Virtual Leasing Assistant is diligently working at hundreds of communities across the country to engage with prospects 24/7. From the millions of interactions that ACE has handled, we have learned a lot about your prospective renters—so, we thought we would share!
Get the latest multifamily news, how-to's, infographics and more delivered right to your inbox.