Need More Leads? Try These Apartment Marketing Ideas
Don’t let COVID-19 curveballs get your apartment marketing down.
August 16, 2018
Marketing
Who doesn’t love a good sports analogy? Especially when sports are finally back in play! Needless to say, this year has been full of curveballs. But that doesn’t mean your marketing has to strike out. Through all of the uncertainty and challenges, the multifamily industry remains resilient. If you feel that you’ve exhausted your marketing efforts, think again. Here’s a couple apartment marketing ideas that are sure to be a home run for lead generation.
There’s been some drama surrounding the popular social media app, Tik-Tok. In response, Instagram has launched a competing feature that allows users to get creative with short, entertaining videos. It’s called Reels, and according to Instagram, Reels can be shared right in your existing business Instagram Feed and Stories. This can be quite useful as you do not have to build an entirely new audience to watch your videos, as was the case for Tik-Tok. Plus, you can share your Reels to a dedicated space in Explore where a wider Instagram audience can see your creation.
Have a great pool? Showcase it in a Reel set to the tune of Soak Up the Sun by Sheryl Crow. Do your units have built-in desk space that’s optimal for work-from-home? Make a Reel to show it off! May we suggest RuPaul’s Supermodel (You Better Work) for that one. For some inspiration, here’s an example from content creator @colormecourtney showing off a DIY apartment décor Reel.
The majority of renters today (72%) use 3rd-party listing sites, like Apartments.com or Zillow when searching for an apartment according to a study conducted by NMHC / Kingsley Associates. You can make it easier than ever for apartment hunters to learn about your community and schedule virtual tours, 24/7. How do you do this? By updating your listings with a chatbot!
When it comes to updating your apartment listings with a chatbot, your Google My Business listing is a great place to start. In the “Appointments” field of your listing, simply add the URL for your chatbot. When prospects click on the link, they are able to instantly chat, get answers to their common leasing questions, and schedule a tour.
Your options are virtually limitless for using your chatbot URL anywhere! Publish it in your community descriptions on Apartments.com, add it to your email signature and Instagram bio, and more to give your prospects the instant ability to chat.
Don’t have a chatbot yet? Check out ACE, the virtual leasing assistant powered by LeaseHawk. Your prospects will love chatting with ACE because it answers detailed questions about your property and is continuously learning to ensure they have all the information they need to make informed decisions. With ACE, you can easily update your apartment listings with a direct link for prospects to chat, 24/7.
For even more apartment marketing ideas to help you dodge those COVID curveballs, check out our next article, “What’s Your Plan? Tips for Reopening Apartment Communities”.
Fill out this form to learn more.
Chatbots make communication simple and direct. They offer 24/7 access, are easy to use, respond instantly and provide the information your renters need. Your community will benefit by implementing one. Discover five reasons why your prospects will want your property to have a chatbot.
The traditional way to show an apartment has been paused and a new way is already on the rise. Demand for virtual touch-less tours is surging from apartment consumers. Although this technology is on the rise due to social distancing, experts predict things won’t go back to the way they were either.
Needless to say, this year has been full of curveballs. But that doesn’t mean your marketing has to strike out. If you feel that you’ve exhausted your marketing efforts, think again. Here’s a couple of apartment marketing ideas that are sure to be a home run for lead generation.
2023 is going to be a big year for AI in the multifamily industry. And so far, ACE™ Virtual Leasing Assistant powered by LeaseHawk has already released a host of new enhancements—with even more powerful features to come.
LeaseHawk announces a new, higher level of artificial intelligence-driven technology to ACE, its cutting-edge virtual leasing assistant. ACE can now automatically nurture highly qualified apartment leads and residents to increase leasing velocity.
Multifamily Leadership welcomed LeaseHawk to their studio to discuss what new technologies can give leasing teams their time back and fill these often-inevitable gaps. Learn the strategies forward-looking apartment management companies are now using to drive success during this exclusive interview.
Get the latest multifamily news, how-to's, infographics and more delivered right to your inbox.
