AI Takes the Horror Out of Leasing

A short story about the chill of leasing and the thrill of Artificial Intelligence (AI).
October 29, 2019
Tech

If you just drove by, the apartment complex would look like any other, a gated community with an office full of agents. But I don’t drive, and I was looking for a new job, a place to manage and showcase my skills and knowledge, so I walked up to the gate.

It was covered in spider webs and the algae-covered metal rails were beginning to rust through the chipping paint. I pushed hard on the dirt encrusted buzzer and the gate slowly creaked to life, opening to show me the unruly path to the main office.

Once through the door, it was clear that something was wrong. The leasing agents sat in chairs staring off into space, as still and pale as storefront mannequins. One lone phone began to shrilly ring, and eerily continued to ring. No one moved to answer it. When it finally went to voicemail, I heard the ever-frightening “click” of the hang-up on a long-winded voicemail.

When it finally went to voicemail, I heard the ever-frightening “click” of the hang-up on a long-winded voicemail.

I stood in fear, waiting to be acknowledged. A chill ran down the back of my neck when I looked down and saw the property’s marketing budget on the desk in front of me.

With the expenditures this office was incurring, the place should be buzzing with prospects.

Suddenly, a frail, unsmiling figure emerged from the back and asked in a weak whisper if I was there to lease. I shared my resume and said I was looking for work in management. I pointed out obvious cosmetic changes I would recommend for improving curbside appeal and then began to talk about methods to ensure that marketing is driving prospects to the property. Pointing at their budget, I asked if they knew which ads were bringing in true prospects instead of resident and vendor calls.

Pointing at their budget, I asked if they knew which ads were bringing in true prospects instead of resident and vendor calls.

The simple addition of LeaseHawk’s LeadScore AI saved my last company vast amounts of money and wasted energy on non-productive calls, by identifying and grouping call types. I accessed reports that allowed me to market intelligently with real-time, fact-based data and I was excited to share that experience.

He stared blankly at me, but I bravely continued.

“When you do get calls, are your leasing agents answering?” Charging on, I kept listing, “How are they guiding the conversation? Are they asking for the appointment?”

I explained artificial intelligence technology, like that used by LeaseHawk’s Agent AI, that would immediately provide him insight into employee performance. Calls are recorded, automatically identified by agent voice recognition technology and evaluated using industry standards, allowing for immediate coaching and training opportunities.  

He didn’t respond, but I thought I saw a small glimmer start to appear in his eyes, so I stepped it up a notch.

“How about when your agents don’t answer the phone? What happens then?”

I looked around and thought about calling 911 as I couldn’t really tell if anyone had a pulse. “Sir, hire me and I’ll set up ACE AI, also by LeaseHawk, and it is a game-changer.” My experience with this customizable, automated assistant that answers calls, creates guest cards, integrates with property management systems and sets appointments is what pushed my previous property to the top of the company ranking report. We were answering leasing questions 24/7 and only calling back quality leads identified by LeaseHawk’s AI platform. I knew this was the moment to ask for the job.

That’s when I noticed a tear in the man’s eye. Color had returned to his skin and a smile spread across his face.

“You’re hired!” he said.

And we leased happily ever-after.

Learn More

Ready to see LeaseHawk in action?

Fill out this form to learn more.

Related Posts

Tech

AI Takes the Horror Out of Leasing

Don’t be scared and get in the Halloween spirit with this short story about how chilling leasing can be, and the thrill that technology can bring to your leasing processes. Happy Halloween!

January 29, 2018
Tech

5 Ways Artificial Intelligence Will Transform the Apartment Industry

Could artificial intelligence help manage your multifamily properties? Here are five ways artificial intelligence could transform your properties in years to come.

January 29, 2018
Tech

How to Increase Your Virtual Leasing Game

Other industries make it easy for customers to do business—and finally, we’re starting to catch on in Multifamily. Learn what tech you can use to build a “virtual leasing office,” to help increase your virtual leasing game and create amazing customer experiences.

January 29, 2018
Events

That's a Wrap: Key Takeaways from OPTECH 2019

This year’s OPTECH showcased more than 130 companies. If you’re feeling a little overwhelmed—just know, you’re not alone. We’ve summed up the best tech and takeaways from the event, so you can get back to the office, put those learnings to work, and be a multifamily maven.

November 15, 2019
Events

2019 OPTECH: Leasing, Tech, and Bots—Oh My!

The upcoming OPTECH conference in Dallas, Texas is sure to be filled with the latest technology. Use this guide to navigate your way through the yellow brick road of vendor booths and get the most out of your conference experience.

November 1, 2019
Tech

AI Takes the Horror Out of Leasing

Don’t be scared and get in the Halloween spirit with this short story about how chilling leasing can be, and the thrill that technology can bring to your leasing processes. Happy Halloween!

October 29, 2019

Join Our Newsletter

Get the latest multifamily news, how-to's, infographics and more delivered right to your inbox.