AI Takes the Horror Out of Leasing

A short story about the chill of leasing and the thrill of Artificial Intelligence (AI).
November 27, 2019
Tech

If you just drove by, the apartment complex would look like any other, a gated community with an office full of agents. But I don’t drive, and I was looking for a new job, a place to manage and showcase my skills and knowledge, so I walked up to the gate.

It was covered in spider webs and the algae-covered metal rails were beginning to rust through the chipping paint. I pushed hard on the dirt encrusted buzzer and the gate slowly creaked to life, opening to show me the unruly path to the main office.

Once through the door, it was clear that something was wrong. The leasing agents sat in chairs staring off into space, as still and pale as storefront mannequins. One lone phone began to shrilly ring, and eerily continued to ring. No one moved to answer it. When it finally went to voicemail, I heard the ever-frightening “click” of the hang-up on a long-winded voicemail.

When it finally went to voicemail, I heard the ever-frightening “click” of the hang-up on a long-winded voicemail.

I stood in fear, waiting to be acknowledged. A chill ran down the back of my neck when I looked down and saw the property’s marketing budget on the desk in front of me.

With the expenditures this office was incurring, the place should be buzzing with prospects.

Suddenly, a frail, unsmiling figure emerged from the back and asked in a weak whisper if I was there to lease. I shared my resume and said I was looking for work in management. I pointed out obvious cosmetic changes I would recommend for improving curbside appeal and then began to talk about methods to ensure that marketing is driving prospects to the property. Pointing at their budget, I asked if they knew which ads were bringing in true prospects instead of resident and vendor calls.

Pointing at their budget, I asked if they knew which ads were bringing in true prospects instead of resident and vendor calls.

The simple addition of LeaseHawk’s LeadScore AI saved my last company vast amounts of money and wasted energy on non-productive calls, by identifying and grouping call types. I accessed reports that allowed me to market intelligently with real-time, fact-based data and I was excited to share that experience.

He stared blankly at me, but I bravely continued.

“When you do get calls, are your leasing agents answering?” Charging on, I kept listing, “How are they guiding the conversation? Are they asking for the appointment?”

I explained artificial intelligence technology, like that used by LeaseHawk’s Agent Performance, that would immediately provide him insight into employee performance. Calls are recorded, automatically identified by agent voice recognition technology and evaluated using industry standards, allowing for immediate coaching and training opportunities.  

He didn’t respond, but I thought I saw a small glimmer start to appear in his eyes, so I stepped it up a notch.

“How about when your agents don’t answer the phone? What happens then?”

I looked around and thought about calling 911 as I couldn’t really tell if anyone had a pulse. “Sir, hire me and I’ll set up ACE AI, also by LeaseHawk, and it is a game-changer.” My experience with this customizable, automated assistant that answers calls, creates guest cards, integrates with property management systems and sets appointments is what pushed my previous property to the top of the company ranking report. We were answering leasing questions 24/7 and only calling back quality leads identified by LeaseHawk’s AI platform. I knew this was the moment to ask for the job.

That’s when I noticed a tear in the man’s eye. Color had returned to his skin and a smile spread across his face.

“You’re hired!” he said.

And we leased happily ever-after.

Learn More

Ready to see LeaseHawk in action?

Fill out this form to learn more.

Related Posts

Tech

5 Conversational Leasing Must-Haves

Conversational leasing tools answer rental prospects’ questions, collect contact information, and schedule community tours. However, not all conversational leasing tools are created equal. To be truly conversational with your rental prospects, your bot should flaunt these five must-have features.

January 29, 2018
Tech

How-To Add Your Chatbot to Google, Yelp, and More

Your property website isn't the only place where prospects want to interact. Learn how to add your chatbot to 3rd-party listing sites like Apartments.com and Google My Business, so prospects can instantly chat, get answers to their common leasing questions, and schedule a tour from anywhere.

January 29, 2018
Tech

The State of AI for Apartment Leasing

The State of the Union address brings curiosity to not just the state of our country, but also the state of where the multifamily industry stands. Read the top three highlights of where Artificial Intelligence (AI) stands today and where it’s going for apartment leasing.

January 29, 2018
Events

Not Another Chatbot: Fresh Tech at NMHC OPTECH

Tired of the same old solutions at tradeshows? Us, too. Watch the Opening Pitches during NMHC OPTECH Virtual for introductions to fresh, new multifamily technology. This year there is a total of 55 experts ready to show you their latest and greatest—including LeaseHawk!

November 11, 2020
Events

Take an APTvirtual Braindate with LeaseHawk

Tradeshows may be different, but that won't stop us from connecting. The upcoming APTvirtual promises to bring an experience like none other through virtual exhibits, rewards, and even… matchmaking. You'll want to add these can't-miss "Braindates" to your agenda ASAP before space runs out!

October 30, 2020
News

10 New Skills and Features Learned by ACE™ Virtual Leasing Assistant

Is it just us, or has a lot changed since February? Virtual assistants are now critical for communicating with prospects and residents. ACE is continuously learning to ensure prospects have all the information they need to make informed decisions and provide qualified leads to your leasing team.

October 21, 2020

Join Our Newsletter

Get the latest multifamily news, how-to's, infographics and more delivered right to your inbox.