Website forms are often regarded as the best tool for apartment lead generation. It’s all too common for marketing teams to turn their strategies upside-down in an effort to get prospects to fill one out. Removing form fields to a bare minimum, A/B testing to death, making the submit button bigger—no, even bigger! Sound familiar?
Once a lead decides to fill out a form, in many cases, the follow-up from leasing offices is too little and too late. Apartment prospects expect fast response times from leasing offices. According to Zillow, 73% of Millennial renters say they expect a reply in a day or less—many wanting a reply within a few hours. Plus, 35% of them will move on to the next option if they don’t hear back in their desired response time. Thus, leaving your marketing team’s hot web leads to turn cold very quickly.
What if there was a better way to generate leads for your properties? Make the phone ring instead. BIA/Kelsey estimates click-to-call influences more than $1 trillion in U.S. consumer spending. They also project businesses will receive 169 billion mobile calls by 2020 and will be driven primarily by smartphone penetration and the natural handoff between mobile engagement and phone calls.
Here are three reasons why a telephone lead is most likely to be your most qualified prospect:
In our digital age, it’s easy for potential renters to call your properties with the click of a button. Instead of focusing all of your marketing efforts on lead forms, spend some time optimizing your call-to-click strategy. Just be sure your leasing offices are ready or have an AI-powered leasing assistant to answer for when the prospects start ringing!
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From cost to limited flexibility, call center challenges have been hard to overcome in the past. Now, with new virtual leasing tools, you can capture calls, texts, and chats from prospects 24-hours a day. Learn how you can overcome call center challenges by utilizing virtual leasing.
Learn the basics of lead scoring! You’ll be surprised at how a simple lead score for each of your phone calls can unlock a wealth of knowledge to reveal your most effective ad sources and organize your leasing team’s follow-up activities.
Needless to say, this year has been full of curveballs. But that doesn’t mean your marketing has to strike out. If you feel that you’ve exhausted your marketing efforts, think again. Here’s a couple of apartment marketing ideas that are sure to be a home run for lead generation.
Tired of the same old solutions at tradeshows? Us, too. Watch the Opening Pitches during NMHC OPTECH Virtual for introductions to fresh, new multifamily technology. This year there is a total of 55 experts ready to show you their latest and greatest—including LeaseHawk!
Tradeshows may be different, but that won't stop us from connecting. The upcoming APTvirtual promises to bring an experience like none other through virtual exhibits, rewards, and even… matchmaking. You'll want to add these can't-miss "Braindates" to your agenda ASAP before space runs out!
Is it just us, or has a lot changed since February? Virtual assistants are now critical for communicating with prospects and residents. ACE is continuously learning to ensure prospects have all the information they need to make informed decisions and provide qualified leads to your leasing team.
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