Website forms are often regarded as the best tool for apartment lead generation. It’s all too common for marketing teams to turn their strategies upside-down in an effort to get prospects to fill one out. Removing form fields to a bare minimum, A/B testing to death, making the submit button bigger—no, even bigger! Sound familiar?
Once a lead decides to fill out a form, in many cases, the follow-up from leasing offices is too little and too late. Apartment prospects expect fast response times from leasing offices. According to Zillow, 73% of Millennial renters say they expect a reply in a day or less—many wanting a reply within a few hours. Plus, 35% of them will move on to the next option if they don’t hear back in their desired response time. Thus, leaving your marketing team’s hot web leads to turn cold very quickly.
What if there was a better way to generate leads for your properties? Make the phone ring instead. BIA/Kelsey estimates click-to-call influences more than $1 trillion in U.S. consumer spending. They also project businesses will receive 169 billion mobile calls by 2020 and will be driven primarily by smartphone penetration and the natural handoff between mobile engagement and phone calls.
Here are three reasons why a telephone lead is most likely to be your most qualified prospect:
In our digital age, it’s easy for potential renters to call your properties with the click of a button. Instead of focusing all of your marketing efforts on lead forms, spend some time optimizing your call-to-click strategy. Just be sure your leasing offices are ready or have an AI-powered leasing assistant to answer for when the prospects start ringing!
Fill out this form to learn more.
This 2023 budgeting season will be like no other. With growing costs—so much is simply out of our control. But one crucial thing that apartment companies can manage is labor costs. When budget planning, use these three life hacks to make planning easier and focused on growing your bottom line.
Chatbots make communication simple and direct. They offer 24/7 access, are easy to use, respond instantly and provide the information your renters need. Your community will benefit by implementing one. Discover five reasons why your prospects will want your property to have a chatbot.
The traditional way to show an apartment has been paused and a new way is already on the rise. Demand for virtual touch-less tours is surging from apartment consumers. Although this technology is on the rise due to social distancing, experts predict things won’t go back to the way they were either.
Are missed calls causing headaches for your leasing office? Boost your leasing team's performance and your bottom line with Artificial Intelligence (AI). Learn 5 ways to harness the power of AI to bridge the gap and close leases faster.
UDR has seen significant cost savings and increased prospect conversions since implementing ACE™ Virtual Leasing Assistant from LeaseHawk. According to Scott Wesson, UDR’s Chief Digital Officer, “By implementing ACE, UDR is on track to reducing its operating expense for managing calls by 65%.”
The LeaseHawk and Apartments.com partnership includes full integration of ACE™ Virtual Leasing Assistant on listings, so renters can enjoy instant and conversational responses to leasing inquiries. This partnership promises to streamline the rental process and create a lift in prospect conversion.
Get the latest multifamily news, how-to's, infographics and more delivered right to your inbox.