Website forms are often regarded as the best tool for apartment lead generation. It’s all too common for marketing teams to turn their strategies upside-down in an effort to get prospects to fill one out. Removing form fields to a bare minimum, A/B testing to death, making the submit button bigger—no, even bigger! Sound familiar?
Once a lead decides to fill out a form, in many cases, the follow-up from leasing offices is too little and too late. Apartment prospects expect fast response times from leasing offices. According to Zillow, 73% of Millennial renters say they expect a reply in a day or less—many wanting a reply within a few hours. Plus, 35% of them will move on to the next option if they don’t hear back in their desired response time. Thus, leaving your marketing team’s hot web leads to turn cold very quickly.
What if there was a better way to generate leads for your properties? Make the phone ring instead. BIA/Kelsey estimates click-to-call influences more than $1 trillion in U.S. consumer spending. They also project businesses will receive 169 billion mobile calls by 2020 and will be driven primarily by smartphone penetration and the natural handoff between mobile engagement and phone calls.
Here are three reasons why a telephone lead is most likely to be your most qualified prospect:
In our digital age, it’s easy for potential renters to call your properties with the click of a button. Instead of focusing all of your marketing efforts on lead forms, spend some time optimizing your call-to-click strategy. Just be sure your leasing offices are ready or have an AI-powered leasing assistant to answer for when the prospects start ringing!
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Chatbots make communication simple and direct. They offer 24/7 access, are easy to use, respond instantly and provide the information your renters need. Your community will benefit by implementing one. Discover five reasons why your prospects will want your property to have a chatbot.
The traditional way to show an apartment has been paused and a new way is already on the rise. Demand for virtual touch-less tours is surging from apartment consumers. Although this technology is on the rise due to social distancing, experts predict things won’t go back to the way they were either.
Needless to say, this year has been full of curveballs. But that doesn’t mean your marketing has to strike out. If you feel that you’ve exhausted your marketing efforts, think again. Here’s a couple of apartment marketing ideas that are sure to be a home run for lead generation.
2023 is going to be a big year for AI in the multifamily industry. And so far, ACE™ Virtual Leasing Assistant powered by LeaseHawk has already released a host of new enhancements—with even more powerful features to come.
LeaseHawk announces a new, higher level of artificial intelligence-driven technology to ACE, its cutting-edge virtual leasing assistant. ACE can now automatically nurture highly qualified apartment leads and residents to increase leasing velocity.
Multifamily Leadership welcomed LeaseHawk to their studio to discuss what new technologies can give leasing teams their time back and fill these often-inevitable gaps. Learn the strategies forward-looking apartment management companies are now using to drive success during this exclusive interview.
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