Infographic - Insights Inspired by 10 Years of Multifamily Data

LeaseHawk officially ‘hatched’ 10 years ago! Find out what our decade’s worth of data says about the multifamily industry.
March 1, 2022
News

Happy Birthday, LeaseHawk!

Call Analysis is in Our Core

LeaseHawk officially ‘hatched’ 10 years ago. Our mission started with, Founder and CEO, Mike Mueller’s vision to bring emerging technologies to the multifamily industry. And it all started with the telephone—actually a telephony platform, to be exact.

The LeaseHawk platform offered game-changing insights that were the first of its kind for the industry. We were able to meld call tracking, lead analysis, agent performance, relationship management, and third-party integrations to close the loop on the lead-to-lease process. It made it finally possible for properties to measure, refine and improve the effectiveness of their marketing and on-site leasing teams.

Now, LeaseHawk leverages Artificial Intelligence (AI) to continue this mission. Every call tracked by LeaseHawk is transcribed and analyzed using AI to differentiate prospects from general call volume. We’ve learned this is a crucial process for properties. It allows our clients to maximize their marketing budgets to prospect-generating ad sources and prioritize prospects first for follow-up.

Over the last 10 years, we have tracked and recorded over 111 million calls, witnessed a staggering number of calls missed—nearly 50 percent, and identified 26 million prospects for management companies.

10 Years of Multifamily Data | LeaseHawk

Transcriptions Are Key for Training AI

Our millions of call transcriptions come in handy for not just lead analysis. They were also used to train our virtual leasing assistant, ACE.

The industry has notoriously struggled with answering the phone. LeaseHawk recognized a solution was needed to help properties answer calls every time…thus ACE was envisioned in 2016. It was the first “bot” ever created to assist properties with their prospect inquiries by answering calls, collecting guest cards, and scheduling tours.

The second generation of ACE launched in 2020, powered by AI and more human-like than ever. It continues to break the boundaries of what it means to be a bot, because it’s so much more than that. It has evolved to be the industry’s most trusted and intelligent omni-channel leasing assistant—capable of making human-like connections with prospects over the phone, text messaging, and web chat.

Since its inception, ACE has handled millions of conversations with prospects and collected thousands of guest cards and appointments. Just in the last two years, over half a million leasing questions and pricing and availability inquiries have been handled by ACE—saving leasing teams countless hours.

10 Years of Multifamily Data | LeaseHawk

Data Uncovers Leasing Talent and Training Opportunities

Leasing teams are the frontline to a property’s growth. With over 60% of calls to properties are pricing and availability inquiries, it’s important to equip your team with a game plan of how to handle these important calls and for managers to monitor their performance.

For 10 years, LeaseHawk has recorded and analyzed the performance of 56 thousand leasing agents on over 6.7 million first-time prospect calls. Our quantitative approach to scoring calls continues to be the most data-rich and accurate way to gain a holistic view of your employees’ performance.

10 Years of Multifamily Data | LeaseHawk

What's Next for LeaseHawk?

Thanks to our amazing clients and team, we are looking forward to another 10 years of exciting growth and success. You can expect to see LeaseHawk continue as the leading provider of solutions to simplify and automate the prospect and resident journey.

We look forward to supporting you with the industry’s most intelligent and cutting-edge technology solutions to:

  1. Solve your staffing problem by creating efficiency and alternatives for staffing and call center engagement.
  1. Maximize your digital marketing budget by capturing every qualified prospect.
  1. Grow your bottom line by compressing the leasing cycle with a personalized leasing experience.

Ready to see a sneak-peek of all that we have in store? Schedule a demo with a member of our team now: contact us.

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