Solution: It’s not enough to know if a prospect heard about you online; you need to know exactly which online ad sources are generating calls, whether Google, Yelp, Apartments.com or anywhere else you advertise. Implement call tracking and Dynamic Number Insertion (DNI)—assigning a unique phone number to each ad source—to track which ones are bringing you the most leads.
Next, use lead scoring, such as LeadScore AI, to tell you which ad sources are generating true prospects.LeadScore AI analyzes call recordings to reveal caller intentions, such as rental inquiries. The insights are then populated into actionable business intelligence reports so property owners and management companies can know the true value of their advertising spend.
It’s frustrating to spend thousands of dollars to make the phone ring with leads, and then no one answers it! Of course, it’s understandable when you consider how inundated leasing agents are with constant resident requests and apartment tours with prospects.
Solution: Use an automated assistant to answer the phone and set appointments after hours and when agents are unavailable.
LeaseHawk’s ACE (Answer Calls Every time), the multifamily industry’s first conversational automated assistant, takes calls, answers questions, collects guest card information and sets appointments when leasing agents aren’t able to answer the phone. And it’s extremely successful at converting inbound calls to appointments. In fact, 30 percent of prospect calls answered by ACE resulted in guest card information being collected in 2018.
Just because a leasing agent answers the phone, doesn’t mean the call will result in guest card information or an appointment.
Solution:Help your leasing agents improve their interactions with prospects with Telephone Performance Analysis (TPA). TPA records real calls with prospects and scores them according to best practices. Leasing agents can then listen to their calls and learn how to improve their sales technique.
Once guest card information is obtained, now it’s up to the leasing agent to follow up. But it’s nearly impossible to keep track of which prospects have received pricing information, applications and other details using simple email programs and to-do lists.
Solution: Opt for a multifamily-specific program that allows leasing agents to keep track of all prospect communications in one place. With LeaseHawk’s Customer Relationship Management (CRM), agents can access real-time pricing information, view a contact’s entire communication history and receive notifications about new leads all in one easy-to-use mobile interface.
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This 2023 budgeting season will be like no other. With growing costs—so much is simply out of our control. But one crucial thing that apartment companies can manage is labor costs. When budget planning, use these three life hacks to make planning easier and focused on growing your bottom line.
Chatbots make communication simple and direct. They offer 24/7 access, are easy to use, respond instantly and provide the information your renters need. Your community will benefit by implementing one. Discover five reasons why your prospects will want your property to have a chatbot.
The traditional way to show an apartment has been paused and a new way is already on the rise. Demand for virtual touch-less tours is surging from apartment consumers. Although this technology is on the rise due to social distancing, experts predict things won’t go back to the way they were either.
Are missed calls causing headaches for your leasing office? Boost your leasing team's performance and your bottom line with Artificial Intelligence (AI). Learn 5 ways to harness the power of AI to bridge the gap and close leases faster.
UDR has seen significant cost savings and increased prospect conversions since implementing ACE™ Virtual Leasing Assistant from LeaseHawk. According to Scott Wesson, UDR’s Chief Digital Officer, “By implementing ACE, UDR is on track to reducing its operating expense for managing calls by 65%.”
The LeaseHawk and Apartments.com partnership includes full integration of ACE™ Virtual Leasing Assistant on listings, so renters can enjoy instant and conversational responses to leasing inquiries. This partnership promises to streamline the rental process and create a lift in prospect conversion.
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