Solution: It’s not enough to know if a prospect heard about you online; you need to know exactly which online ad sources are generating calls, whether Google, Yelp, Apartments.com or anywhere else you advertise. Implement call tracking and Dynamic Number Insertion (DNI)—assigning a unique phone number to each ad source—to track which ones are bringing you the most leads.
Next, use lead scoring, such as LeadScore AI, to tell you which ad sources are generating true prospects.LeadScore AI analyzes call recordings to reveal caller intentions, such as rental inquiries. The insights are then populated into actionable business intelligence reports so property owners and management companies can know the true value of their advertising spend.
It’s frustrating to spend thousands of dollars to make the phone ring with leads, and then no one answers it! Of course, it’s understandable when you consider how inundated leasing agents are with constant resident requests and apartment tours with prospects.
Solution: Use an automated assistant to answer the phone and set appointments after hours and when agents are unavailable.
LeaseHawk’s ACE (Answer Calls Every time), the multifamily industry’s first conversational automated assistant, takes calls, answers questions, collects guest card information and sets appointments when leasing agents aren’t able to answer the phone. And it’s extremely successful at converting inbound calls to appointments. In fact, 30 percent of prospect calls answered by ACE resulted in guest card information being collected in 2018.
Just because a leasing agent answers the phone, doesn’t mean the call will result in guest card information or an appointment.
Solution:Help your leasing agents improve their interactions with prospects with Telephone Performance Analysis (TPA). TPA records real calls with prospects and scores them according to best practices. Leasing agents can then listen to their calls and learn how to improve their sales technique.
Once guest card information is obtained, now it’s up to the leasing agent to follow up. But it’s nearly impossible to keep track of which prospects have received pricing information, applications and other details using simple email programs and to-do lists.
Solution: Opt for a multifamily-specific program that allows leasing agents to keep track of all prospect communications in one place. With LeaseHawk’s Customer Relationship Management (CRM), agents can access real-time pricing information, view a contact’s entire communication history and receive notifications about new leads all in one easy-to-use mobile interface.
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Clicks and form submissions only get you so far in measuring the success of your marketing campaigns. To get the full picture of how to attribute your marketing success, you need to track your offline campaigns too. Use these three methods to keep track of your offline marketing campaigns.
Spring is a time for new beginnings and also one of the busiest leasing times! That makes it the perfect time to show off your beautiful community. Take advantage of these Spring apartment marketing tips to help you drive traffic to your community.
Phone calls are the tried-and-true communication method for the multifamily industry, but do prospective renters actually prefer to text instead? See what the data says and how your leasing team can be prepared to answer on the channels that your prospects prefer most.
Bots that use conversational AI provide the most human-like interactions for your rental prospects. Learn how you can leverage this technology to maximize your ad source spend, increase your rental income, and boost onsite productivity.
What happens when your leasing team answers a prospect call? Do they ask the right questions? Do they ask to schedule an appointment? Learn how to build a winning strategy for measuring your team's performance on calls, so you can identify trends and areas that need improvement.
Wondering how to take your prospect experience to the next level? Shelton Residential is giving you an inside look at their leasing playbook. Learn how they use LeaseHawk’s AI-powered leasing agent to provide the best prospect experiences, increase tour bookings, and close more leases.
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