Solution: It’s not enough to know if a prospect heard about you online; you need to know exactly which online ad sources are generating calls, whether Google, Yelp, Apartments.com or anywhere else you advertise. Implement call tracking and Dynamic Number Insertion (DNI)—assigning a unique phone number to each ad source—to track which ones are bringing you the most leads.
Next, use lead scoring, such as LeadScore AI, to tell you which ad sources are generating true prospects.LeadScore AI analyzes call recordings to reveal caller intentions, such as rental inquiries. The insights are then populated into actionable business intelligence reports so property owners and management companies can know the true value of their advertising spend.
It’s frustrating to spend thousands of dollars to make the phone ring with leads, and then no one answers it! Of course, it’s understandable when you consider how inundated leasing agents are with constant resident requests and apartment tours with prospects.
Solution: Use an automated assistant to answer the phone and set appointments after hours and when agents are unavailable.
LeaseHawk’s ACE (Answer Calls Every time), the multifamily industry’s first conversational automated assistant, takes calls, answers questions, collects guest card information and sets appointments when leasing agents aren’t able to answer the phone. And it’s extremely successful at converting inbound calls to appointments. In fact, 30 percent of prospect calls answered by ACE resulted in guest card information being collected in 2018.
Just because a leasing agent answers the phone, doesn’t mean the call will result in guest card information or an appointment.
Solution:Help your leasing agents improve their interactions with prospects with Telephone Performance Analysis (TPA). TPA records real calls with prospects and scores them according to best practices. Leasing agents can then listen to their calls and learn how to improve their sales technique.
Once guest card information is obtained, now it’s up to the leasing agent to follow up. But it’s nearly impossible to keep track of which prospects have received pricing information, applications and other details using simple email programs and to-do lists.
Solution: Opt for a multifamily-specific program that allows leasing agents to keep track of all prospect communications in one place. With LeaseHawk’s Customer Relationship Management (CRM), agents can access real-time pricing information, view a contact’s entire communication history and receive notifications about new leads all in one easy-to-use mobile interface.
Fill out this form to learn more.
From cost to limited flexibility, call center challenges have been hard to overcome in the past. Now, with new virtual leasing tools, you can capture calls, texts, and chats from prospects 24-hours a day. Learn how you can overcome call center challenges by utilizing virtual leasing.
Learn the basics of lead scoring! You’ll be surprised at how a simple lead score for each of your phone calls can unlock a wealth of knowledge to reveal your most effective ad sources and organize your leasing team’s follow-up activities.
Needless to say, this year has been full of curveballs. But that doesn’t mean your marketing has to strike out. If you feel that you’ve exhausted your marketing efforts, think again. Here’s a couple of apartment marketing ideas that are sure to be a home run for lead generation.
Tired of the same old solutions at tradeshows? Us, too. Watch the Opening Pitches during NMHC OPTECH Virtual for introductions to fresh, new multifamily technology. This year there is a total of 55 experts ready to show you their latest and greatest—including LeaseHawk!
Tradeshows may be different, but that won't stop us from connecting. The upcoming APTvirtual promises to bring an experience like none other through virtual exhibits, rewards, and even… matchmaking. You'll want to add these can't-miss "Braindates" to your agenda ASAP before space runs out!
Is it just us, or has a lot changed since February? Virtual assistants are now critical for communicating with prospects and residents. ACE is continuously learning to ensure prospects have all the information they need to make informed decisions and provide qualified leads to your leasing team.
Get the latest multifamily news, how-to's, infographics and more delivered right to your inbox.