But what does that mean and what does an autonomous leasing process look like?
Don’t fret—leasing agents are definitely not going away and robots are not taking over your communities. But our industry is certainly at a crossroads. Apartment communities have the option to continue down the path of relying on human-to-human connection or to take the new road—one filled with new opportunity supported by technology and automation.
One multifamily management company has already chosen their path. MAR Companies has chosen the latter in these crossroads as an early adopter of autonomous leasing.
They are leading the way by utilizing smart home automation and an AI-powered virtual leasing assistant to power their rental prospect journey. From the moment a prospect calls their property, they can schedule a self-guided tour, have all of their leasing questions answered, and become self-qualified to apply for a lease—all without talking to a human.
Watch MAR Companies’ autonomous leasing process here:
As you saw in the video, this process is paving the way for greater efficiency of operations and the opportunity to generate more revenue. Not to the mention the seamless and intuitive nature of how the technology works together to provide an optimal customer experience for prospects.
Are AI-powered leasing agents the future or just creepy? Will prospects prefer touring on their own their terms? You decide. But for now, MAR Companies is seeing serious results with their decision, that yes, it is the future.
The process instantaneously provides freedom to their leasing team, so they may focus on high value activities, such as finalizing lease paperwork and handling resident emergencies. The busy work is handled by their smart home automation and virtual leasing assistant. Within just one month while using this process, Apache Lofts in Tempe, Arizona managed by MAR Companies experienced:
"Our leads from Apartments.com funnel right to ACE, our virtual leasing assistant. ACE immediately answers phone calls and leasing questions, collects guest cards, and helps schedule self-guided tours. By using autonomous leasing tools, like a virtual leasing assistant and smart home technology, we have eliminated the need for an on-site leasing team. We are now 100 percent leased for all make ready units and are excited to expand this process to our other 500 units in the near future." — Mark Roady, President - MAR Companies
And most importantly, the community is now at 100% occupancy for all of their make-ready units!
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