The Future is Here: Self-Leasing Apartments
Learn How MAR Companies has Revolutionized the Autonomous Leasing Process
December 1, 2020
Tech
But what does that mean and what does an autonomous leasing process look like?
Don’t fret—leasing agents are definitely not going away and robots are not taking over your communities. But our industry is certainly at a crossroads. Apartment communities have the option to continue down the path of relying on human-to-human connection or to take the new road—one filled with new opportunity supported by technology and automation.
One multifamily management company has already chosen their path. MAR Companies has chosen the latter in these crossroads as an early adopter of autonomous leasing.
They are leading the way by utilizing smart home automation and an AI-powered virtual leasing assistant to power their rental prospect journey. From the moment a prospect calls their property, they can schedule a self-guided tour, have all of their leasing questions answered, and become self-qualified to apply for a lease—all without talking to a human.
Watch MAR Companies’ autonomous leasing process here:
As you saw in the video, this process is paving the way for greater efficiency of operations and the opportunity to generate more revenue. Not to the mention the seamless and intuitive nature of how the technology works together to provide an optimal customer experience for prospects.
Are AI-powered leasing agents the future or just creepy? Will prospects prefer touring on their own their terms? You decide. But for now, MAR Companies is seeing serious results with their decision, that yes, it is the future.
The process instantaneously provides freedom to their leasing team, so they may focus on high value activities, such as finalizing lease paperwork and handling resident emergencies. The busy work is handled by their smart home automation and virtual leasing assistant. Within just one month while using this process, Apache Lofts in Tempe, Arizona managed by MAR Companies experienced:
"Our leads from Apartments.com funnel right to ACE, our virtual leasing assistant. ACE immediately answers phone calls and leasing questions, collects guest cards, and helps schedule self-guided tours. By using autonomous leasing tools, like a virtual leasing assistant and smart home technology, we have eliminated the need for an on-site leasing team. We are now 100 percent leased for all make ready units and are excited to expand this process to our other 500 units in the near future." — Mark Roady, President - MAR Companies
And most importantly, the community is now at 100% occupancy for all of their make-ready units!
Fill out this form to learn more.
Your property website isn't the only place where prospects want to interact. Learn how to add your chatbot to 3rd-party listing sites like Apartments.com and Google My Business, so prospects can instantly chat, get answers to their common leasing questions, and schedule a tour from anywhere.
Whenever prospective renters need answers from your properties, you can rest assured knowing that ACE, the virtual leasing assistant powered by Leasehawk, can answer any call, text, or chat for you. In fact, it can answer over 160 leasing inquiries about your property, this list is just a few!
Avoid chatbot heartbreak! 💔 Don’t be fooled by basic menu-based chatbots that claim to be AI leasing agents. Learn three must-have features to look for, so you can get a truly robust solution that you’ll love.
Do you know how well your leasing team performs on calls? With thousands of dollars being spent on ads, it's important to know how well your prospects are being handled. Follow these do’s and don’ts for measuring leasing team performance at your properties.
ACE™ Virtual Leasing Assistant now integrates with more of the systems you love. We’re excited to announce that LeaseHawk has partnered with Knock, a leading CRM provider for the industry. Our partnership integrates ACE with Knock’s CRM and calendar to keep your guest cards and tours in sync.
Spring is a time for new beginnings and also one of the busiest leasing times! That makes it the perfect time to show off your beautiful community. Take advantage of these Spring apartment marketing tips to help you drive traffic to your community.
Get the latest multifamily news, how-to's, infographics and more delivered right to your inbox.
