Clicks only tell half of the customer journey.
If you only use a handful of digital analytics, such as clicks and goal conversions, to measure campaign success then you are severely underestimating your leads and rental inquiries. According to LeaseHawk user data, 54% of communications received by leasing offices in 2020 were phone calls. Call tracking reveals the entire customer journey for the majority of your leads—those who decide to pick up the phone, rather than submit a form.
Take advantage of national toll-free and local phone numbers. Identify the peak calling times and traffic patterns for each of your communities.
Discover your precise cost-per-lead by closing the loop on your renters’ customer journey. See how many leads you’ve received and the advertising origin of every call.
Monitor how employees handle leads and convert calls to appointments with access to call recordings. Demonstrate effective techniques and assess skill gaps.
Get status reports that provide performance accountability. Makes following up on phone leads easy, so your leasing teams can save missed opportunities.
Get the bigger picture on your properties’ ROI.
As a multifamily operator, call tracking helps you to fill in the gaps of where your leads are coming from, streamline your advertising budget, and train your leasing agents. Here’s how to set it up for your properties in four simple steps.
Place the tracking numbers provided to you by LeaseHawk in your print and digital advertisements.
Leads see your ad and call the unique tracking number associated with that campaign or advertising source.
LeaseHawk routes the incoming call from the tracking number to your leasing office instantly.
The ad source, caller data and call recording are captured and available in LeaseHawk’s dynamic reporting.
The multifamily industry’s most comprehensive call tracking system available.
When you use LeaseHawk’s call tracking, you get more than just tracking numbers. You have access to all of our advanced telephony features to ensure you get the most out of your properties’ phone leads.
Local, toll-free, resident line and vanity call tracking numbers are available.
Dynamically display tracking phone numbers on your websites.
Point call traffic to different target phone numbers at different times of the day.
Access, listen and email all of your inbound call recordings with ease.
Point callers to the proper destination such as, “For leasing, press one.”
Prior to connecting, it tells the agent which ad source the caller is calling from.
Custom greeting notifying the caller that they have reached your property.
Emails missed call notifications and voicemail recordings to your leasing team.
If you are looking for a powerful and focused solution, the LeaseHawk Performance Platform delivers the only leasing system that seamlessly integrates marketing, sales, and analytics into one affordable solution that’s custom tailored for the needs of the apartment industry. Direct your marketing dollars and your employee investments for maximum return while seizing every possible leasing opportunity.
Our team of multifamily experts would love to customize a solution based on your current business needs.